Sweet biscuits, snack bars and fruit snacks is set to maintain low levels of retail volume growth in the forecast period, although higher value growth rates are expected due to price rises and premiumisation as incomes recover. Fruit snacks and snack bars are expected to perform well throughout the forecast period due to the health trend, and as a result they are likely to see more innovation and improving growth prospects.
Private label accounted for a high and rising share of value sales of sweet biscuits, snack bars and fruit snacks at the end of the review period, and growth is set to continue in the forecast period. Major retailers such as Kaufland and Lidl have pledged to reduce the amount of sugar and salt in their private label products by 2025.
Although rising from a very low base, e-commerce saw particularly dynamic growth in sweet biscuits, snack bars and fruit snacks during the COVID-19 pandemic, which is expected to continue in 2022, although at a slower rate. This comes as a result of major retail chains, such as Coop Jednota, Tesco and Fresh, developing their omnichannel presence, as well as related services (logistics, same-day shipping etc).
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of biscuits and snack bars.See All of Our Definitions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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