The resumption of activities outside the home, which started timidly in the second half of 2021, has gained more relevance in 2022, with the easing of the requirement to wear face masks all over the country. Therefore, gyms and other places dedicated to the practice of sports have returned to maximum capacity and are attracting more and more customers.
The pandemic raised the importance of the purpose of brands and companies amongst Brazilians. In particular, more economically disadvantaged populations tend to assign companies a greater role as a social agent of change.
E-commerce, which gained a great deal of relevance during 2020 due to the beginning of the pandemic and social isolation measures, continued to develop throughout 2021, and in 2022 it continues to gain popularity amongst consumers, especially regarding premium-positioned products with characteristics of health or other differentiated aspects. Purchases of products with health appeal, such as fruit and nut bars, should gain prominence by focusing on larger packages that will compensate for the consumer's investment in delivery charges.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of biscuits and snack bars.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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