Country Report

Biscuits and Snack Bars in

Sweet Biscuits, Snack Bars and Fruit Snacks in Brazil

Sep 2020

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Executive Summary

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2020 IMPACT

Sweet biscuits performs well in 2020 driven by indulgence and self-pampering amidst the COVID-19 pandemic

After the COVID-19 virus arrived in Brazil in March 2020, people were advised to quarantine and many businesses were forced to close at the request of the authorities in the main cities. This involved the closure of schools, foodservice establishments (only delivery services were allowed), non-essential stores and shopping centres, with most companies, where possible, adopting working-from-home practices.

Cost pressures also impacting unit prices of sweet biscuits

Due to the industry's history, the average unit prices of sweet biscuits often tend to increase in the local market, mostly due to the readjustment of costs related to inflation and, in particular, wheat, which is the main raw material for biscuits, due to crop failure. In 2020, COVID-19 impacted Brazilian economics and politics, the consequences of which were felt in the fluctuations of local currency’s exchange rate, as the country imports a lot of wheat from Argentina.

Closures negatively affect sales of snack bars in 2020

Volume sales of cereal bars will continue to decline in 2020 – as they had been doing over the review period, partly due to their sales being cannibalised by protein bars and fruit and nut bars. However, all of these products were negatively impacted by the closure of schools, colleges and offices during the pandemic period, as these products are often used as a quick and easy away-from-home snack.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Biscuits and Snack Bars industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Biscuits and Snack Bars industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Biscuits and Snack Bars in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Biscuits and Snack Bars in Brazil?
What are the major brands in Brazil?
Which dietary supplement grew the fastest in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

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Sweet Biscuits, Snack Bars and Fruit Snacks in Brazil - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sweet biscuits performs well in 2020 driven by indulgence and self-pampering amidst the COVID-19 pandemic

Cost pressures also impacting unit prices of sweet biscuits

Closures negatively affect sales of snack bars in 2020

RECOVERY AND OPPORTUNITIES

Sweet biscuits will continue to dominate overall sales over the forecast period

E-commerce, marketplace agreements and virtual stores should favour snack bars in the coming years

Opportunity for acquisitions in a fragmented category

CATEGORY DATA

Table 1 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020
Table 2 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020
Table 3 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020
Table 4 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020
Table 6 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020
Table 7 NBO Company Shares of Sweet Biscuits: % Value 2016-2020
Table 8 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020
Table 9 NBO Company Shares of Snack Bars: % Value 2016-2020
Table 10 LBN Brand Shares of Snack Bars: % Value 2017-2020
Table 11 NBO Company Shares of Fruit Snacks: % Value 2016-2020
Table 12 LBN Brand Shares of Fruit Snacks: % Value 2017-2020
Table 13 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020
Table 14 Distribution of Sweet Biscuits by Format: % Value 2015-2020
Table 15 Distribution of Snack Bars by Format: % Value 2015-2020
Table 16 Distribution of Fruit Snacks by Format: % Value 2015-2020
Table 17 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
Table 18 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
Table 19 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
Table 20 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025

Packaged Food in Brazil - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Permanent outlet closures to delay sales recovery
Rising unemployment diminishes meal voucher usage
Manufacturers tailoring their foodservice offering more closely

Consumer Foodservice

Demand for takeaway and home-delivery likely to remain at higher level
Home-made dishes could challenge foodservice sales during recession
Convenience of foodservice and home delivery becoming more significant

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 21 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 22 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 23 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 24 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 25 Sales of Packaged Food by Category: Volume 2015-2020
Table 26 Sales of Packaged Food by Category: Value 2015-2020
Table 27 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 28 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 29 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 30 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 31 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 32 Penetration of Private Label by Category: % Value 2015-2020
Table 33 Distribution of Packaged Food by Format: % Value 2015-2020
Table 34 Distribution of Packaged Food by Format and Category: % Value 2020
Table 35 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 36 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 37 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 38 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Sweet biscuits performs well in 2020 driven by indulgence and self-pampering amidst the COVID-19 pandemic

Cost pressures also impacting unit prices of sweet biscuits

Closures negatively affect sales of snack bars in 2020

Overview

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Table of Contents

Sweet Biscuits, Snack Bars and Fruit Snacks in Brazil - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sweet biscuits performs well in 2020 driven by indulgence and self-pampering amidst the COVID-19 pandemic

Cost pressures also impacting unit prices of sweet biscuits

Closures negatively affect sales of snack bars in 2020

RECOVERY AND OPPORTUNITIES

Sweet biscuits will continue to dominate overall sales over the forecast period

E-commerce, marketplace agreements and virtual stores should favour snack bars in the coming years

Opportunity for acquisitions in a fragmented category

CATEGORY DATA

Packaged Food in Brazil - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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