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Learn moreSep 2020
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After the COVID-19 virus arrived in Brazil in March 2020, people were advised to quarantine and many businesses were forced to close at the request of the authorities in the main cities. This involved the closure of schools, foodservice establishments (only delivery services were allowed), non-essential stores and shopping centres, with most companies, where possible, adopting working-from-home practices.
Due to the industry's history, the average unit prices of sweet biscuits often tend to increase in the local market, mostly due to the readjustment of costs related to inflation and, in particular, wheat, which is the main raw material for biscuits, due to crop failure. In 2020, COVID-19 impacted Brazilian economics and politics, the consequences of which were felt in the fluctuations of local currency’s exchange rate, as the country imports a lot of wheat from Argentina.
Volume sales of cereal bars will continue to decline in 2020 – as they had been doing over the review period, partly due to their sales being cannibalised by protein bars and fruit and nut bars. However, all of these products were negatively impacted by the closure of schools, colleges and offices during the pandemic period, as these products are often used as a quick and easy away-from-home snack.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Biscuits and Snack Bars industry in Brazil with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
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This industry report originates from Passport.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.