Sweet Biscuits, Snack Bars and Fruit Snacks in Australia

PROSPECTS

Consumers demand transparency and natural ingredients

Consumer concern about origin and quality has triumphed over ingredient and packaging innovation within the sweet biscuits, snack bars and fruit snacks categories. Transparency will be key in driving growth within the categories, as consumers become more active and aware in identifying ingredients and functions that will benefit their health and nutrition.

Energy bars category is set to mature

Despite being the fastest-growing category in 2017 and 2018, energy bars is set to reach maturity, with slowing growth rates over the forecast period. However, energy bars will remain a key contributor to the growth of the overall sweet biscuits, snack bars and fruit snacks category as a result of the products’ health positioning.

Product positioning a key driver of growth

As in many other snacks categories, supermarkets is the dominant distribution channel for sweet biscuits, snack bars and fruit snacks. Product positioning of these categories has been a major factor in driving volume growth, especially if it aligns with current trends.

COMPETITIVE LANDSCAPE

Arnott’s leads in sweet biscuits

Growth in the biscuit category remained conservative during 2017 and 2018. However, despite the relative inactivity, the long-term performance of sweet biscuits, specifically, continued to be driven by Arnott’s.

Carman’s Fine Foods dominates health and wellness categories

Carman’s Fine Food remained a key contributor to fruit and nut bars and cereal bars. In line with the success of its Bliss Balls, released in April 2017, and the launch of its Super Seed & Grain Crackers, launched in July 2017, the brand is hoping to expand in the Chinese market, particularly as the Chinese appetite for imported premium brands grows and invites the entrance of many Australian brands.

Fruit snacks category remains mature and stagnant

Maturity in the fruit snacks category continued to be reflected in the lack of new product developments and declining shelf presence. This continued to be the case for processed fruit snacks specifically, as consumers remained selective about their snacking choices in line with the health and wellness trend.

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