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With the exception of savoury biscuits, channel shifts during the COVID-19 pandemic are expected to have a slightly positive impact on retail volume sales of sweet biscuits, snack bars and fruit snacks in Cameroon in 2020, with the slight decline in the share held by modern grocery retailers and supermarkets share offset somewhat by a slight increase in that held by traditional grocery retailers. These trends are likely the result of more localised purchasing habits in smaller retail outlets, as social distancing and travel restrictions have been implemented in Cameroon.
Sweet biscuits, snack bars and fruit snacks will continue to see a strong retail current value increase in 2020, with growth driven mainly by filled biscuits, due to its lower unit price entry point and versatility in usage. These factors appeal to price-conscious Cameroonians facing financial constraints as a result of the COVID-19 pandemic and seeking affordable treats in difficult times.
Growth in the presence of chained retailers in Cameroon means that private label lines now compete favourably within sweet biscuits, snack bars and fruit snacks in a highly competitive environment. The influx of major retail chains in the urban cities of Cameroon that have introduced private label brands for different products will drive retail in sweet biscuits in the future.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Biscuits and Snack Bars industry in Cameroon with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Biscuits and Snack Bars industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.