Sweet Biscuits, Snack Bars and Fruit Snacks in Cameroon

2020 IMPACT

Channel shifts and home seclusion impact retail volume sales in 2020

With the exception of savoury biscuits, channel shifts during the COVID-19 pandemic are expected to have a slightly positive impact on retail volume sales of sweet biscuits, snack bars and fruit snacks in Cameroon in 2020, with the slight decline in the share held by modern grocery retailers and supermarkets share offset somewhat by a slight increase in that held by traditional grocery retailers. These trends are likely the result of more localised purchasing habits in smaller retail outlets, as social distancing and travel restrictions have been implemented in Cameroon.

Strong growth in retail value of sweet biscuits, snack bars and fruit snacks in 2020, as consumers opt for affordable treats

Sweet biscuits, snack bars and fruit snacks will continue to see a strong retail current value increase in 2020, with growth driven mainly by filled biscuits, due to its lower unit price entry point and versatility in usage. These factors appeal to price-conscious Cameroonians facing financial constraints as a result of the COVID-19 pandemic and seeking affordable treats in difficult times.

Growth in chained grocery retailers sees rising share for private label

Growth in the presence of chained retailers in Cameroon means that private label lines now compete favourably within sweet biscuits, snack bars and fruit snacks in a highly competitive environment. The influx of major retail chains in the urban cities of Cameroon that have introduced private label brands for different products will drive retail in sweet biscuits in the future.

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