Private label is strong in sweet biscuits, with a wide offer and, in many cases, with products very similar to leading brands. There is therefore a risk that named brands will reduce their portfolios of products with a lower turnover.
Health and wellbeing trends are driving developments across many areas of snacks, and the search for “healthier” options in sweet biscuits is no exception. Indeed, consumers are increasingly seeking more nutritionally-balanced products, and companies will continue to improve their recipes in order to include healthier ingredients, such as wholemeal flour and seeds (for sweet biscuits).
Most companies see sustainability in all production processes as an opportunity. As an example, Vieira de Castro has cited its commitment to reducing energy costs through the use of photovoltaic panels, which is said to make the manufacturing process more efficient.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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