Consumer interest in private label brands will continue to increase over the forecast period, as the lower prices enable frugal consumers to stockpile their favourite snacks at home β especially those which offer an energy boost or a touch of indulgence. The growing popularity of private labels is also supported by the financial unrest in Hungary, created by the neighbouring war situation and overall price inflation.
Free-from trends are expected to gain more traction over the forecast period, particularly so as the number of people in the country with food intolerances or allergies is growing. It is therefore expected that products such as the gluten-free offering from Györ Édes (Mondelez Hungária Kft) will enjoy ongoing sales, with other brands and players (including private labels) set to follow suit in order to meet growing consumer demand.
Functional snack bars and fortified fruit bars are expected to be in high demand in the upcoming years. For example, brand Cerbona (Cerbona Élelmiszergyártó Kft) introduced a successful health-conscious Cerbona Vegán line, which currently offers 16 types of health and wellness snack bars, including gluten-free, lactose-free, plant-based, vegan/vegetarian, high-fibre, and fortified with added protein, vitamin B12, or L-carnitine.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of biscuits and snack bars.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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