In 2023, the category will see volume sales return to pre-pandemic levels as restrictions on mobility and masks are faded out. In addition, consumers will have almost completely lost their fear of contracting the disease, which will allow a normal flow in the streets and will allow impulse consumption to return to what it was before the pandemic.
Concerns regarding sugar consumption are rising driving demand for low-sugar products, although most of these consumers are in middle- and high-income groups which are among the minority in Ecuador. The health and wellness trend has been gathering pace in recent years with continue to drive demand for products such as dried fruit, which was one of the few product areas to maintain growth in 2020 as many consumers opted for healthier snacking options such as raisins and cranberries.
Heavy investment from the market leaders in both TV advertising and other mass media channels, as well as investment in social media, will capture consumer demand and drive retail volume sales and current value growth over the forecast period. Competitive categories such as filled biscuits will benefit from further heavy marketing investment by Oreo, alongside other key brands such as Amor, Coco and Chips Ahoy.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of biscuits and snack bars.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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