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Sweet Biscuits, Snack Bars and Fruit Snacks in Ecuador
July 2022
PROSPECTS AND OPPORTUNITIES
Impulse consumption will normalise in 2023
In 2023, the category will see volume sales return to pre-pandemic levels as restrictions on mobility and masks are faded out. In addition, consumers will have almost completely lost their fear of contracting the disease, which will allow a normal flow in the streets and will allow impulse consumption to return to what it was before the pandemic.
Health concerns will focus on reducing sugar consumption
Concerns regarding sugar consumption are rising driving demand for low-sugar products, although most of these consumers are in middle- and high-income groups which are among the minority in Ecuador. The health and wellness trend has been gathering pace in recent years with continue to drive demand for products such as dried fruit, which was one of the few product areas to maintain growth in 2020 as many consumers opted for healthier snacking options such as raisins and cranberries.
Investment from market leaders will sustain product development
Heavy investment from the market leaders in both TV advertising and other mass media channels, as well as investment in social media, will capture consumer demand and drive retail volume sales and current value growth over the forecast period. Competitive categories such as filled biscuits will benefit from further heavy marketing investment by Oreo, alongside other key brands such as Amor, Coco and Chips Ahoy.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Biscuits, Snack Bars and Fruit Snacks in Ecuador report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in Ecuador?
Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in Ecuador?
How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in Ecuador?
How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
How significant are vegan and vegetarian dietary requirements in determining sales growth in Ecuador?
How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
Where is future growth expected to be most dynamic?
How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Biscuits, Snack Bars and Fruit Snacks in Ecuador - Category analysis
KEY DATA FINDINGS
2022 DEVELOPMENTS
Reopening schools is catalyst for growth
Oreo takes on Nestlé's Tritón in filled biscuits
Self-indulgence drives at-home consumption
PROSPECTS AND OPPORTUNITIES
Impulse consumption will normalise in 2023
Health concerns will focus on reducing sugar consumption
Investment from market leaders will sustain product development
CATEGORY DATA
Table 1 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2017-2022Table 2 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2017-2022Table 3 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2017-2022Table 4 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2017-2022Table 5 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2022Table 6 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2022Table 7 NBO Company Shares of Sweet Biscuits: % Value 2018-2022Table 8 LBN Brand Shares of Sweet Biscuits: % Value 2019-2022Table 9 NBO Company Shares of Snack Bars: % Value 2018-2022Table 10 LBN Brand Shares of Snack Bars: % Value 2019-2022Table 11 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2017-2022Table 12 Distribution of Sweet Biscuits by Format: % Value 2017-2022Table 13 Distribution of Snack Bars by Format: % Value 2017-2022Table 14 Distribution of Fruit Snacks by Format: % Value 2017-2022Table 15 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2022-2027Table 16 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2022-2027Table 17 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2022-2027Table 18 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2022-2027
Snacks in Ecuador - Industry Overview
EXECUTIVE SUMMARY
Snacks in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for snacks?
MARKET DATA
Table 19 Sales of Snacks by Category: Volume 2017-2022Table 20 Sales of Snacks by Category: Value 2017-2022Table 21 Sales of Snacks by Category: % Volume Growth 2017-2022Table 22 Sales of Snacks by Category: % Value Growth 2017-2022Table 23 NBO Company Shares of Snacks: % Value 2018-2022Table 24 LBN Brand Shares of Snacks: % Value 2019-2022Table 25 Penetration of Private Label by Category: % Value 2017-2022Table 26 Distribution of Snacks by Format: % Value 2017-2022Table 27 Forecast Sales of Snacks by Category: Volume 2022-2027Table 28 Forecast Sales of Snacks by Category: Value 2022-2027Table 29 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027Table 30 Forecast Sales of Snacks by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
The following categories and subcategories are included:
Sweet Biscuits, Snack Bars and Fruit Snacks
Dried Fruit
Processed Fruit Snacks
Cereal Bars
Protein/Energy Bars
Fruit and Nut Bars
Chocolate Coated Biscuits
Cookies
Filled Biscuits
Plain Biscuits
Wafers
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of biscuits and snack bars.