Sweet Biscuits, Snack Bars and Fruit Snacks in Ecuador

PROSPECTS

Snack bars gains traction as a healthier, convenience option

While by nature indulgence products, sweet snacks are starting to be seen as a meal replacement, between meal option or energy booster. This perception has helped snack bars to gain importance and address a variety of needs, especially among young adults.

Fruit snacks benefits from hectic lifestyles and smart nutrition trend

Increasingly hectic lifestyles provide fruit snacks with strong development and growth opportunities, in line with quick and healthy eating needs. Therefore, dried fruit is gaining traction as a snacking ingredient.

Indulgence aspect sees sweet biscuits ride out healthy eating trend

Despite higher awareness of healthy eating and healthier lifestyles, indulgence remained the key factor in category sales. Sweet biscuits dominates category sales, despite an unhealthy image.

COMPETITIVE LANDSCAPE

Nestlé reaches consumers with wide product offer

The leading brands have not been strongly affected by rising consumer health awareness or the implementation of traffic light labelling on processed food. While aware of the high sugar or fat content of most sweet biscuits, they continue to satisfy the desire for a treat or indulgence.

Reformulations reduce sugar content and product sizes

Owners of the main sweet biscuits brands are reformulating their products to reduce their sugar content and offer smaller packages with fewer units. Reformulations have been undertaken for brands that were perceived to offer healthier options prior to the implementation of the traffic light labelling regulation.

Players aim to offer more natural products with indulgence appeal

Innovation for premium brands has started to focus on the addition of natural ingredients to sweet biscuits. Oats, quinoa and dried superfruits are among the ingredients to have gained the attention of sweet biscuits manufacturers, retailers and consumers.

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