The cost of ingredients has gone up in most commodities, including snacks. With major players projecting price increases in 2022 nearing double-digit percentages, the rising cost of goods is likely to impact consumers’ decision-making.
The Girl Scouts has been around since 1912, but the lingering effects of the pandemic have caused this global organisation to struggle to find stable ground. Its annual cookie sale has been its major money-maker, but there have been compounding issues impacting its sales, which could alter the entire sweet biscuits category.
A new player is entering the arena in the form of plant-based snacking. Companies emerged in 2021 producing plant-based snack bars offering similar claims to their protein bar counterparts, with the added bonus of catering to the plant-based trend seen in food.
While the stockpiling in 2020 that fuelled growth in fruit snacks waned in 2021, fruit snacks, both dried fruit and processed fruit snacks, still saw solid growth in this year, which is set to continue in 2022. For processed fruit snacks, this growth was fuelled by the return to on-the-go snacking occasions, caused by the lifting of COVID-19 restrictions, especially children returning to school, where fruit snacks are popular as lunch box snacks.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of biscuits and snack bars.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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