Sweet biscuits, snack bars and fruit snacks manufacturers are set to increasingly emphasise the domestic origin of their ingredients during the forecast period. Existing examples of players adopting this strategy include the new Fazer Dumle and Pätkis cookies, which utilise the Dumle and Pätkis flavours, which are both known from very popular chocolate confectionery products.
Limited editions and seasonal flavour launches are expected to play an important role in manufacturers’ efforts to spark consumer interest and raise brand awareness during the forecast period. This activity will follow in the footsteps of developments such as the seasonal Domino Piparkakku relaunching a gingerbread version for the Christmas season in 2021.
With intense competition in the sweet biscuits, snack bars and fruit snacks category, promotional activities and advertising will remain of the utmost importance. The category is expected to see more activity along the lines of the Domino brand’s use of pictures of indulgent Domino biscuits moments sent in by consumers on the packaging.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of biscuits and snack bars.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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