Country Report

Biscuits and Snack Bars in

Sweet Biscuits, Snack Bars and Fruit Snacks in Saudi Arabia

Sep 2020

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Executive Summary

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2020 IMPACT

Protein bars and fruit and nut bars get a boost from health and wellness trends, along with sweet biscuits

The rising focus in healthy living is increasingly affecting consumer diets and lifestyles. The growing consumer interest in nutrition and the participation in sport and exercise will contribute to a rise in demand for energy/protein bars in the year.

Saudi Premium Food Co will continue to lead in 2020, though new launches will keep sweet biscuits, snack bars and fruit snacks fragmented

Saudi Premium Food Co will continue to lead sweet biscuits, snack bars and fruit bars in 2020. The company is expected to maintain share growth during the year through the strong performances of its dried fruit brands, Roots and Nutria, which are likely to benefit from the ongoing increase in consumer health-awareness.

Ramadan continues to boost sales of fruits snacks and sweet biscuits in Saudi Arabia

Ramadan is a key period for sweet biscuits, snack bars and fruit snacks in Saudi Arabia. Plain biscuits sales receive a significant boost from the fact that such products are widely used by both consumers and patisseries in the making of desserts during Ramadan.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Biscuits and Snack Bars industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Biscuits and Snack Bars industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Biscuits and Snack Bars in Saudi Arabia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Biscuits and Snack Bars in Saudi Arabia?
What are the major brands in Saudi Arabia?
Which dietary supplement grew the fastest in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

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Sweet Biscuits, Snack Bars and Fruit Snacks in Saudi Arabia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Protein bars and fruit and nut bars get a boost from health and wellness trends, along with sweet biscuits

Saudi Premium Food Co will continue to lead in 2020, though new launches will keep sweet biscuits, snack bars and fruit snacks fragmented

Ramadan continues to boost sales of fruits snacks and sweet biscuits in Saudi Arabia

RECOVERY AND OPPORTUNITIES

The importance of healthy eating and localisation will continue into the forecast period

Saudisation has potential to boost sales of local products, such as maamoul

Increasingly price sensitive consumers are likely to turn to discounts and promotions

CATEGORY DATA

Table 1 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020
Table 2 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020
Table 3 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020
Table 4 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020
Table 6 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020
Table 7 NBO Company Shares of Sweet Biscuits: % Value 2016-2020
Table 8 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020
Table 9 NBO Company Shares of Snack Bars: % Value 2016-2020
Table 10 LBN Brand Shares of Snack Bars: % Value 2017-2020
Table 11 NBO Company Shares of Fruit Snacks: % Value 2016-2020
Table 12 LBN Brand Shares of Fruit Snacks: % Value 2017-2020
Table 13 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020
Table 14 Distribution of Sweet Biscuits by Format: % Value 2015-2020
Table 15 Distribution of Snack Bars by Format: % Value 2015-2020
Table 16 Distribution of Fruit Snacks by Format: % Value 2015-2020
Table 17 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
Table 18 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
Table 19 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
Table 20 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025

Packaged Food in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Foodservice closures to hit packaged food hard in times of COVID-19
Sales to recover with the reopening of foodservice outlets
Recovery helped by growing strength of local players in consumer foodservice

Consumer Foodservice

Foodservice closures drive switch to home cooking
E-commerce to support foodservice during the COVID-19 crisis thanks to convenient mobile apps
Health and wellness continues to affect foodservice with COVID-19 shining a spotlight on healthy eating

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 21 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 22 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 23 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 24 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 25 Sales of Packaged Food by Category: Volume 2015-2020
Table 26 Sales of Packaged Food by Category: Value 2015-2020
Table 27 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 28 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 29 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 30 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 31 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 32 Penetration of Private Label by Category: % Value 2015-2020
Table 33 Distribution of Packaged Food by Format: % Value 2015-2020
Table 34 Distribution of Packaged Food by Format and Category: % Value 2020
Table 35 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 36 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 37 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 38 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in Saudi Arabia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Protein bars and fruit and nut bars get a boost from health and wellness trends, along with sweet biscuits

Saudi Premium Food Co will continue to lead in 2020, though new launches will keep sweet biscuits, snack bars and fruit snacks fragmented

Ramadan continues to boost sales of fruits snacks and sweet biscuits in Saudi Arabia

Overview

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Table of Contents

Sweet Biscuits, Snack Bars and Fruit Snacks in Saudi Arabia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Protein bars and fruit and nut bars get a boost from health and wellness trends, along with sweet biscuits

Saudi Premium Food Co will continue to lead in 2020, though new launches will keep sweet biscuits, snack bars and fruit snacks fragmented

Ramadan continues to boost sales of fruits snacks and sweet biscuits in Saudi Arabia

RECOVERY AND OPPORTUNITIES

The importance of healthy eating and localisation will continue into the forecast period

Saudisation has potential to boost sales of local products, such as maamoul

Increasingly price sensitive consumers are likely to turn to discounts and promotions

CATEGORY DATA

Packaged Food in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

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