Despite the overall positive outlook for sweet biscuits, snack bars and fruit snacks, an increasing number of local consumers are gradually moving towards making healthier snack choices in line with rising wellness trends. In particular, they are choosing options with lower calories, or fast, affordable, and indulgent snacking options that still address their daily nutritional needs.
As in other snacks categories, and packaged food in general, health and wellness trends are on the rise in sweet biscuits, snack bars and fruit snacks. The rising focus on healthy living is increasingly affecting consumers’ diets and lifestyles in Saudi Arabia, and this will continue to impact their decision making and companies’ product development strategies.
Discounters has emerged as a significant format for sweet biscuits in retail value share terms in Saudi Arabia. Discounters offers a wide variety of plain biscuits, and filled biscuits such as maamoul (biscuits primarily filled with dates) which is very popular amongst the Saudi community, in addition to sandwich biscuits led mainly by local production, including the Deemah brand.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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