Sweet biscuits, snack bars and fruit snacks is projected to see good retail volume and value (constant 2022 prices) growth from 2022-2023. As a result, retail volume sales are predicted to exceed 2019 levels for each category in the second half of the forecast period.
Saudisation could boost sales of local products as healthy eating trends drive new product launches. The popularity of maamoul (biscuits primarily filled with dates) underpins the considerable market size of filled biscuits in Saudi Arabia.
Discounters has emerged as a significant format for sweet biscuits in retail value share terms in Saudi Arabia, and it may penetrate snack bars and fruit snacks more significantly in the forecast period. Importantly, against the backdrop of a price-sensitive consumer base, the prices offered by discounters are very competitive, compared to some other channels.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of biscuits and snack bars.See All of Our Definitions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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