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Sweet Biscuits, Snack Bars and Fruit Snacks in Saudi Arabia
July 2022
PROSPECTS AND OPPORTUNITIES
Greater use of gyms and fitness centres to boost the consumption of snack bars
Sweet biscuits, snack bars and fruit snacks is projected to see good retail volume and value (constant 2022 prices) growth from 2022-2023. As a result, retail volume sales are predicted to exceed 2019 levels for each category in the second half of the forecast period.
Saudisation set to increase the appeal and importance of traditional products
Saudisation could boost sales of local products as healthy eating trends drive new product launches. The popularity of maamoul (biscuits primarily filled with dates) underpins the considerable market size of filled biscuits in Saudi Arabia.
Price promotions and a social media presence to be used to attract and retain consumers
Discounters has emerged as a significant format for sweet biscuits in retail value share terms in Saudi Arabia, and it may penetrate snack bars and fruit snacks more significantly in the forecast period. Importantly, against the backdrop of a price-sensitive consumer base, the prices offered by discounters are very competitive, compared to some other channels.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Biscuits, Snack Bars and Fruit Snacks in Saudi Arabia report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in Saudi Arabia?
Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in Saudi Arabia?
How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in Saudi Arabia?
How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
How significant are vegan and vegetarian dietary requirements in determining sales growth in Saudi Arabia?
How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
Where is future growth expected to be most dynamic?
How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Biscuits, Snack Bars and Fruit Snacks in Saudi Arabia - Category analysis
KEY DATA FINDINGS
2022 DEVELOPMENTS
Strength of demand for plain and filled biscuits and dates helps to speed recovery
New coffee flavour trend penetrates plain biscuits, while snack bars players use creative marketing strategies to catch the eye
Healthy eating trend increases shelf space for healthier products
PROSPECTS AND OPPORTUNITIES
Greater use of gyms and fitness centres to boost the consumption of snack bars
Saudisation set to increase the appeal and importance of traditional products
Price promotions and a social media presence to be used to attract and retain consumers
CATEGORY DATA
Table 1 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2017-2022Table 2 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2017-2022Table 3 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2017-2022Table 4 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2017-2022Table 5 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2022Table 6 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2022Table 7 NBO Company Shares of Sweet Biscuits: % Value 2018-2022Table 8 LBN Brand Shares of Sweet Biscuits: % Value 2019-2022Table 9 NBO Company Shares of Snack Bars: % Value 2018-2022Table 10 LBN Brand Shares of Snack Bars: % Value 2019-2022Table 11 NBO Company Shares of Fruit Snacks: % Value 2018-2022Table 12 LBN Brand Shares of Fruit Snacks: % Value 2019-2022Table 13 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2017-2022Table 14 Distribution of Sweet Biscuits by Format: % Value 2017-2022Table 15 Distribution of Snack Bars by Format: % Value 2017-2022Table 16 Distribution of Fruit Snacks by Format: % Value 2017-2022Table 17 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2022-2027Table 18 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2022-2027Table 19 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2022-2027Table 20 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2022-2027
Snacks in Saudi Arabia - Industry Overview
EXECUTIVE SUMMARY
Snacks in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for snacks?
MARKET DATA
Chart 1 Snacks Value Sales Growth Scenarios: 2020-2027Chart 2 Snacks Impact of Drivers on Value Sales: 2020-2027Table 21 Sales of Snacks by Category: Volume 2017-2022Table 22 Sales of Snacks by Category: Value 2017-2022Table 23 Sales of Snacks by Category: % Volume Growth 2017-2022Table 24 Sales of Snacks by Category: % Value Growth 2017-2022Table 25 NBO Company Shares of Snacks: % Value 2018-2022Table 26 LBN Brand Shares of Snacks: % Value 2019-2022Table 27 Penetration of Private Label by Category: % Value 2017-2022Table 28 Distribution of Snacks by Format: % Value 2017-2022Table 29 Forecast Sales of Snacks by Category: Volume 2022-2027Table 30 Forecast Sales of Snacks by Category: Value 2022-2027Table 31 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027Table 32 Forecast Sales of Snacks by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
The following categories and subcategories are included:
Sweet Biscuits, Snack Bars and Fruit Snacks
Dried Fruit
Processed Fruit Snacks
Cereal Bars
Protein/Energy Bars
Fruit and Nut Bars
Chocolate Coated Biscuits
Cookies
Filled Biscuits
Plain Biscuits
Wafers
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of biscuits and snack bars.