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Learn moreSep 2020
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The rising focus in healthy living is increasingly affecting consumer diets and lifestyles. The growing consumer interest in nutrition and the participation in sport and exercise will contribute to a rise in demand for energy/protein bars in the year.
Saudi Premium Food Co will continue to lead sweet biscuits, snack bars and fruit bars in 2020. The company is expected to maintain share growth during the year through the strong performances of its dried fruit brands, Roots and Nutria, which are likely to benefit from the ongoing increase in consumer health-awareness.
Ramadan is a key period for sweet biscuits, snack bars and fruit snacks in Saudi Arabia. Plain biscuits sales receive a significant boost from the fact that such products are widely used by both consumers and patisseries in the making of desserts during Ramadan.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Biscuits and Snack Bars industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.