Sweet Biscuits, Snack Bars and Fruit Snacks in Japan

July 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Sweet Biscuits, Snack Bars and Fruit Snacks in Japan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in Japan?
  • Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in Japan?
  • How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in Japan?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Japan?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Sweet Biscuits, Snack Bars and Fruit Snacks in Japan - Category analysis

KEY DATA FINDINGS

2022 DEVELOPMENTS

Sweet biscuits, snack bars and fruit snacks remains stable as demand for light meal substitutes and snacking continues
Consumers opt for purchases with a price advantage and “petit premium”
Demand for protein/energy bars continues growing

PROSPECTS AND OPPORTUNITIES

Focus on strengthening presence of existing brands through collaborations, seasonal flavours and packaging designs
Approaches towards more sustainable packaging are starting to be seen

CATEGORY DATA

Table 1 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2017-2022 Table 2 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2017-2022 Table 3 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2017-2022 Table 4 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2017-2022 Table 5 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2022 Table 6 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2022 Table 7 NBO Company Shares of Sweet Biscuits: % Value 2018-2022 Table 8 LBN Brand Shares of Sweet Biscuits: % Value 2019-2022 Table 9 NBO Company Shares of Snack Bars: % Value 2018-2022 Table 10 LBN Brand Shares of Snack Bars: % Value 2019-2022 Table 11 NBO Company Shares of Fruit Snacks: % Value 2018-2022 Table 12 LBN Brand Shares of Fruit Snacks: % Value 2019-2022 Table 13 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2017-2022 Table 14 Distribution of Sweet Biscuits by Format: % Value 2017-2022 Table 15 Distribution of Snack Bars by Format: % Value 2017-2022 Table 16 Distribution of Fruit Snacks by Format: % Value 2017-2022 Table 17 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2022-2027 Table 18 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2022-2027 Table 19 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2022-2027 Table 20 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2022-2027

Snacks in Japan - Industry Overview

EXECUTIVE SUMMARY

Snacks in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for snacks?
Chart 1 Snacks Value Sales Growth Scenarios: 2020-2027 Chart 2 Snacks Impact of Drivers on Value Sales: 2020-2027

MARKET DATA

Table 21 Sales of Snacks by Category: Volume 2017-2022 Table 22 Sales of Snacks by Category: Value 2017-2022 Table 23 Sales of Snacks by Category: % Volume Growth 2017-2022 Table 24 Sales of Snacks by Category: % Value Growth 2017-2022 Table 25 NBO Company Shares of Snacks: % Value 2018-2022 Table 26 LBN Brand Shares of Snacks: % Value 2019-2022 Table 27 Penetration of Private Label by Category: % Value 2017-2022 Table 28 Distribution of Snacks by Format: % Value 2017-2022 Table 29 Forecast Sales of Snacks by Category: Volume 2022-2027 Table 30 Forecast Sales of Snacks by Category: Value 2022-2027 Table 31 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027 Table 32 Forecast Sales of Snacks by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources
The following categories and subcategories are included:

Sweet Biscuits, Snack Bars and Fruit Snacks

    • Dried Fruit
    • Processed Fruit Snacks
    • Cereal Bars
    • Protein/Energy Bars
    • Fruit and Nut Bars
    • Chocolate Coated Biscuits
    • Cookies
    • Filled Biscuits
    • Plain Biscuits
    • Wafers

Sweet Biscuits, Snack Bars and Fruit Snacks

This is the aggregation of biscuits and snack bars.

See All of Our Definitions
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  • Track key industry trends, opportunities and threats
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This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.

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