Due to more limited financial resources as a result of COVID-19 and concern over the course of the pandemic, along with wars and military tensions, manufacturers in Japan are limiting their investment in launching new brands. Moreover, as more people are spending a lot of time at home, manufacturers face difficulties in conveying the attractiveness of their innovations and new brands though screens.
Attention to sustainable packaging increased in Japan in 2020, when a teenage girl raised the question of Japan’s overpackaging culture, and managed to collect more than 18,000 signatures asking major snacks players Bourbon Corp and Kameda Seika to reduce their use of plastic packaging. This drew a lot of media attention at the time.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of biscuits and snack bars.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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