Sweet Biscuits, Snack Bars and Fruit Snacks in Ukraine

PROSPECTS

Other snack bars as driver of sales

Other snack bars have a tradition in Ukraine as the complement for coffee or tea. This product is welcomed by various consumers group as a relatively affordable sweet snack.

Sales of fruit snacks will grow over the forecast period

Dried fruit is showing a sign of recovery in volume sales in 2018 and this is likely to continue over the forecast period. The recovery of the economy and a stable forex rate will shift Ukrainians towards healthy snacks such as dried fruit.

Plain biscuits will register the slowest growth

Plain biscuits is a well-developed category in Ukraine and products are present in all price segments. Their relatively low unit price makes them available for everyone.

COMPETITIVE LANDSCAPE

Ukrainian producers offer new sweet snacks

The Ukrainian company Napoi Plyus added new other snack bars, Crops, to its portfolio. This product contains no artificial flavourings or colourings and is available in three flavours (roasted peanuts in caramel, sesame seeds in caramel and roasted peanuts in caramel glazed with chocolate).

Yarychiv continues to gain share

From 2015, when the Ukrainian currency sharply depreciated, Ukrainians turned to local sweet biscuits, which were cheaper and available. Yarychiv offered customers sweet biscuits and sweet crackers under the brands Yarych and Petite Beurre.

Ukrainian confectionery companies invest in new factories and production lines

Roshen Kondyterska Korporatsia announced that at the end of 2018 it is planning to open a new factory in the Kyiv region, which will produce biscuits and crackers. Biscuits are currently produced in the Kyiv and Vinnytsa factories.

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