Ingredients of sweet biscuits saw a large price increase at the end of 2020 as a result of the poor Ukrainian wheat harvest which resulted in a strong price increase for this category in 2021. Nonetheless, sweet biscuits sees healthy retail sales growth in value and volume terms in 2021.
Svitoch Artek from Svitoch Firma AT (GBO Nestlé SA) remains the clear leader in wafers in 2021 due to the strong awareness of the brand. However, the brands value share will decrease due to private label players becoming increasingly popular, such as ATB-Market TOV’s private labels Rozumnyy Vybir and Svoya Liniya, which are cheaper and look very similar to Svitoch Artek in terms of packaging and the Artek-klass naming.
Konti VO ZAT retains its overall leadership of sweet biscuits, snacks bars and fruit snacks in 2021, due to its strong position within the largest category of sweet biscuits, plain biscuits. However, it continues to lose value share to more dynamic players such as Mondelez in chocolate coated biscuits with its brand Milka, with the latter benefiting from good distribution, secondary placement on displays for in-store promotion, and its positive consumer perception and strong brand awareness from chocolate confectionery.
Sweet biscuits, snack bars and fruit snacks is expected to see constant retail value sales growth during the forecast period, although at a decelerated rate from 2021. Furthermore, snack bars is likely to see robust constant retail sales value growth thanks to consumers restarting on-the-go consumption.
The health and wellness trend is expected to resume in importance during the forecast period with healthy ingredients in sweet biscuits likely to boost volume and retail value sales at constant 2021 prices. Food products that have preventative health properties is particularly popular at the moment in light of the COVID-19 pandemic.
Filled biscuits is expected to see constant retail value sales growth during the forecast period thanks to being traditionally popular in Ukraine; however most of these products are currently unpackaged. Nevertheless, the category is likely to be boosted as numerous packaged filled biscuits are becoming available from large players such as Roshen Kondyterska Korporatsia with its Roshen Esmeralda Soft Heart and Roshen Multicake Duo as well as Oreo promotions from Mondelez.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of biscuits and snack bars.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!