Introducing new products is expected to maintain a high level of dynamism in the sweet biscuit market, with a strong emphasis on taste and health. In recent years, chocolate has been used in biscuits, and several innovative new products have been launched in the wafers and cookies category, emphasising fruit and nuts.
New snack bar launches are expected to bring increased functionality to consumers. Snack bars that were launched during the previous period were instrumental in expanding the category due to their high functionality features that catered to weight loss, digestive benefits, and protein fortification.
The cereal bars landscape has seen growth in Turkey, led by a select group of companies. However, over the review period, rising wheat prices have discouraged investments in the space.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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