Sweet Biscuits, Snack Bars and Fruit Snacks in Turkey

PROSPECTS

New product developments are expected to continue to fuel growth

Sweet biscuits, snack bars and fruit snacks is expected to record growth with new launches. The category has already been quite dynamic in recent years thanks to new launches focused on innovation.

The health and wellness trend is predicted to positively affect demand

Pursuing a healthy lifestyle is becoming more important for consumers, and companies are responding to this trend by adding healthy ingredients to their products, or increasing their offering of healthier products such as dried fruit. Healthy diets continue to be a popular topic for media coverage; experts on nutrition are offering many healthy tips, advocating diets with higher fibre, nutritional herbs and more fruits and vegetables.

Snack bars is expected to post high growth

Snack bars has been a negligible category for many years until recently, when the health and wellness trend returned. Busy lifestyles that leave limited time for having a healthy meal are the leading reasons behind people opting for snack bars.

COMPETITIVE LANDSCAPE

Leading companies engage in new innovative launches

New product developments by leading companies Yildiz Holding AS, Eti Gida San ve Tic AS, Konya Seker San ve Tic AS and Solen Cikolata Gida San Ve Tic AS both increased their value shares/sales and fuelled overall category sales growth at the end of the review period. Yildiz Holding AS, which ranked first in 2018, launched new flavours for its existing brands.

International companies target extra share via new launches

International companies have started to invest in the category recently. Kent Gida Maddeleri San ve Tic AS has done so by introducing a chocolate coated biscuit version of its well-known Milka brand.

New companies enter snack bars

Snack bars, despite recording small sales early in the review period, posted considerable growth in 2018 thanks to new entrants and investments. Previously, these products could only be found online or via specialised channels such as drugstores or health specialists.

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