Country Report

Biscuits and Snack Bars in

Sweet Biscuits, Snack Bars and Fruit Snacks in Turkey

Sep 2020

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Executive Summary

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2020 IMPACT

Strong growth for snack bars as consumers spend more time at home in 2020

Sales of snack bars are expected to increase sharply in 2020 to drive retail value growth in sweet biscuits, snack bars and fruit snacks. Increased demand during the COVID-19 lockdown is set to boost an already strong rate of growth for snack bars as consumers spent more time at home in early 2020 and many eating occasions moved into the home setting.

Focus on health and wellness drives growth in dried fruit in 2020

Consumers’ increased focus on health and wellness during the COVID-19 pandemic is set to drive further retail value growth in dried fruit in 2020, with such products being regarded as healthier alternatives to sugary snacks. Dried fruit, although containing high levels of natural sugars, also contains vitamins and minerals beneficial to health.

Increased demand drives growth for leading and smaller players in 2020

In 2020, leading and smaller players in sweet biscuits, snack bars and fruit snacks have sought to respond to growing demand through a combination of new product launches and a focus on distribution. The latter was a priority during the early stages of the COVID-19 pandemic as many consumers engaged in stockpiling behaviour.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Biscuits and Snack Bars industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Biscuits and Snack Bars industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Biscuits and Snack Bars in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Biscuits and Snack Bars in Turkey?
What are the major brands in Turkey?
Which dietary supplement grew the fastest in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

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Sweet Biscuits, Snack Bars and Fruit Snacks in Turkey - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Strong growth for snack bars as consumers spend more time at home in 2020

Focus on health and wellness drives growth in dried fruit in 2020

Increased demand drives growth for leading and smaller players in 2020

RECOVERY AND OPPORTUNITIES

Return to a lower rate of retail value growth for most categories in 2021

Cereal bars and dried fruit lead growth prospects over forecast period

Further product development likely in snack bars alongside potential for e-commerce

CATEGORY DATA

Table 1 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020
Table 2 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020
Table 3 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020
Table 4 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020
Table 6 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020
Table 7 NBO Company Shares of Sweet Biscuits: % Value 2016-2020
Table 8 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020
Table 9 NBO Company Shares of Snack Bars: % Value 2016-2020
Table 10 LBN Brand Shares of Snack Bars: % Value 2017-2020
Table 11 NBO Company Shares of Fruit Snacks: % Value 2016-2020
Table 12 LBN Brand Shares of Fruit Snacks: % Value 2017-2020
Table 13 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020
Table 14 Distribution of Sweet Biscuits by Format: % Value 2015-2020
Table 15 Distribution of Snack Bars by Format: % Value 2015-2020
Table 16 Distribution of Fruit Snacks by Format: % Value 2015-2020
Table 17 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
Table 18 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
Table 19 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
Table 20 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025

Packaged Food in Turkey - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Drop in tourism during COVID-19 crisis leads to slump in sales to foodservice
Foodservice loses the lunch crowd as consumers continue to work from home
Companies seek to offset foodservice losses by boosting retail sales during COVID-19 pandemic

Consumer Foodservice

Developments in takeaway and delivery services support large companies and fast food outlets
Despite takeaway services, dairy will suffer from the café closures
Transportation and tourism key factors in determining consumers’ access to foodservice outlets

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 21 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 22 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 23 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 24 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 25 Sales of Packaged Food by Category: Volume 2015-2020
Table 26 Sales of Packaged Food by Category: Value 2015-2020
Table 27 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 28 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 29 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 30 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 31 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 32 Penetration of Private Label by Category: % Value 2015-2020
Table 33 Distribution of Packaged Food by Format: % Value 2015-2020
Table 34 Distribution of Packaged Food by Format and Category: % Value 2020
Table 35 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 36 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 37 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 38 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Strong growth for snack bars as consumers spend more time at home in 2020

Focus on health and wellness drives growth in dried fruit in 2020

Increased demand drives growth for leading and smaller players in 2020

Overview

Why buy this report?

GET MORE FOR LESS!

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Table of Contents

Sweet Biscuits, Snack Bars and Fruit Snacks in Turkey - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Strong growth for snack bars as consumers spend more time at home in 2020

Focus on health and wellness drives growth in dried fruit in 2020

Increased demand drives growth for leading and smaller players in 2020

RECOVERY AND OPPORTUNITIES

Return to a lower rate of retail value growth for most categories in 2021

Cereal bars and dried fruit lead growth prospects over forecast period

Further product development likely in snack bars alongside potential for e-commerce

CATEGORY DATA

Packaged Food in Turkey - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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