Sweet Biscuits, Snack Bars and Fruit Snacks in Turkey

PROSPECTS

Snack bars to record the strongest growth thanks to healthy image

Pursuing a healthy lifestyle is becoming more important for consumers in Turkey, and companies are responding to this trend by adding healthy ingredients to their products, or increasing their offering of healthier products such as dried fruit.

Chocolate coated biscuits to benefit from increasing demand for cocoa

Chocolate coated biscuits is expected to record strong growth over the forecast period due to increasing demand for higher cocoa content. Leading companies are set to continue to launch new products which meet emerging tastes such as bitter chocolate and fruit, whilst offering new bite-sized products for consumers who have concerns about their calorie intake and do not wish to consume a full-sized product in one go.

Dried fruit to benefit from the health trend

Dried fruit is expected to record accelerating current retail value growth over the forecast period due to the increasing importance consumers are placing on health and wellness, with consumers regarding these products as healthier alternatives to sugary snacks.

COMPETITIVE LANDSCAPE

Solen Cikolata Gida surges ahead

Solen Cikolata Gida performed exceptionally well with its Biscolata range in 2019. The brand was extended with new versions towards the end of the review period, including Biscolata Mood and Biscolata Starz in filled biscuits and in wafers with its Biscolata Nirvana roll.

Yildiz Holding retains its lead through promotions and presence in discounters

Yildiz Holding continued to lead sweet biscuits, snack bars and fruit snacks in 2019 with its strong positions in filled biscuits, chocolate coated biscuits and plain biscuits. The company successfully used price promotions and also increased its sales in discounters due to its affordable prices and larger, economy pack sizes.

Coco Pops takes share in snack bars

The international Coco Pops brand (Kellogg Co) by Yildiz Holding increased its share in snack bars in 2019, despite the significant number of new entries towards the end of the review period. The company focused on increasing its distribution network and successfully targeted children and younger consumers to take share from some of its competitors.

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