Processed fruit snacks is rising in importance and dynamism in 2022 and possesses great growth potential for the forecast period. Processed fruit snacks is overwhelmingly dominated by Alterna Gida and its Zuber Lokma brand.
Private label is set to continue increasing its share in sweet biscuits, snack bars and fruit snacks over the forecast period, with further growth for private label players. Consumers who became more accustomed to private label products during the pandemic are expected to continue to purchase these brands since they are beneficial to their household budgets.
Notwithstanding the overall trend towards a slowdown in new launches in snack bars in 2022, some companies have been busy innovating, and the forecast period is predicted to see further developments in new products. Alterna Gida, for example, has been launching at the rate of nearly two new products a month under its Zuber brand, which is active in processed fruit snacks, protein/energy bars and fruit and nut bars.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of biscuits and snack bars.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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