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Sweet Biscuits, Snack Bars and Fruit Snacks in Turkey
July 2022
PROSPECTS AND OPPORTUNITIES
Processed fruit snacks to see innovative new launches amid expansion of organic offerings
Processed fruit snacks is rising in importance and dynamism in 2022 and possesses great growth potential for the forecast period. Processed fruit snacks is overwhelmingly dominated by Alterna Gida and its Zuber Lokma brand.
Private label may push out smaller brands as consumers watch their budgets
Private label is set to continue increasing its share in sweet biscuits, snack bars and fruit snacks over the forecast period, with further growth for private label players. Consumers who became more accustomed to private label products during the pandemic are expected to continue to purchase these brands since they are beneficial to their household budgets.
Snack bars to remain active with advertising and new developments
Notwithstanding the overall trend towards a slowdown in new launches in snack bars in 2022, some companies have been busy innovating, and the forecast period is predicted to see further developments in new products. Alterna Gida, for example, has been launching at the rate of nearly two new products a month under its Zuber brand, which is active in processed fruit snacks, protein/energy bars and fruit and nut bars.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Biscuits, Snack Bars and Fruit Snacks in Turkey report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in Turkey?
Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in Turkey?
How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in Turkey?
How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
How significant are vegan and vegetarian dietary requirements in determining sales growth in Turkey?
How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
Where is future growth expected to be most dynamic?
How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Biscuits, Snack Bars and Fruit Snacks in Turkey - Category analysis
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand rises for health-positioned variants, benefiting private label lines in dried fruit
Companies reconsider investments as consumers shift to private label
Pack sizes shrink while unit prices rise
PROSPECTS AND OPPORTUNITIES
Processed fruit snacks to see innovative new launches amid expansion of organic offerings
Private label may push out smaller brands as consumers watch their budgets
Snack bars to remain active with advertising and new developments
CATEGORY DATA
Table 1 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2017-2022Table 2 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2017-2022Table 3 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2017-2022Table 4 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2017-2022Table 5 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2022Table 6 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2022Table 7 NBO Company Shares of Sweet Biscuits: % Value 2018-2022Table 8 LBN Brand Shares of Sweet Biscuits: % Value 2019-2022Table 9 NBO Company Shares of Snack Bars: % Value 2018-2022Table 10 LBN Brand Shares of Snack Bars: % Value 2019-2022Table 11 NBO Company Shares of Fruit Snacks: % Value 2018-2022Table 12 LBN Brand Shares of Fruit Snacks: % Value 2019-2022Table 13 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2017-2022Table 14 Distribution of Sweet Biscuits by Format: % Value 2017-2022Table 15 Distribution of Snack Bars by Format: % Value 2017-2022Table 16 Distribution of Fruit Snacks by Format: % Value 2017-2022Table 17 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2022-2027Table 18 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2022-2027Table 19 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2022-2027Table 20 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2022-2027
Snacks in Turkey - Industry Overview
EXECUTIVE SUMMARY
Snacks in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for snacks?
MARKET DATA
Chart 1 Snacks Value Sales Growth Scenarios: 2020-2027Chart 2 Snacks Impact of Drivers on Value Sales: 2020-2027Table 21 Sales of Snacks by Category: Volume 2017-2022Table 22 Sales of Snacks by Category: Value 2017-2022Table 23 Sales of Snacks by Category: % Volume Growth 2017-2022Table 24 Sales of Snacks by Category: % Value Growth 2017-2022Table 25 NBO Company Shares of Snacks: % Value 2018-2022Table 26 LBN Brand Shares of Snacks: % Value 2019-2022Table 27 Penetration of Private Label by Category: % Value 2017-2022Table 28 Distribution of Snacks by Format: % Value 2017-2022Table 29 Forecast Sales of Snacks by Category: Volume 2022-2027Table 30 Forecast Sales of Snacks by Category: Value 2022-2027Table 31 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027Table 32 Forecast Sales of Snacks by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
The following categories and subcategories are included:
Sweet Biscuits, Snack Bars and Fruit Snacks
Dried Fruit
Processed Fruit Snacks
Cereal Bars
Protein/Energy Bars
Fruit and Nut Bars
Chocolate Coated Biscuits
Cookies
Filled Biscuits
Plain Biscuits
Wafers
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of biscuits and snack bars.