Existing players, such as Munchy Food Industries Sdn Bhd, Mondelez (M) Sales Sdn Bhd and Perfect Food Mfg (M) Sdn Bhd), are anticipated to continue launching new healthier ranges of sweet biscuits – such as those with reduced sugar and those fortified with multivitamins. Moreover, busy consumers are expected to continue to shift away from regarding snack bars and sweet biscuits as only a breakfast food during the forecast period, instead viewing them as a snack food that can be eaten on-the-go, or as an indulgent treat.
Domestic manufacturers, such as Munchy Food Industries Sdn Bhd, Mondelez (M) Sales Sdn Bhd and Perfect Food Mfg (M) Sdn Bhd), are likely to experience ongoing spikes on labour and transportation costs over the forecast period. This is due to the government policy reforms on setting minimum wage increases for workers driving local manufacturers to potentially increase the manufacturing selling price.
Physical stores (convenience stores, supermarkets, hypermarkets and local small grocers) are expected to see more visits from consumers seeking sweet biscuits, snack bars and fruit snacks. The return to normalcy after the long period of home seclusion, due to the pandemic, is starting to drive consumers to more frequently visit shopping malls for food.
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of biscuits and snack bars.See All of Our Definitions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!