Country Report

Biscuits and Snack Bars in

Sweet Biscuits, Snack Bars and Fruit Snacks in Malaysia

37 pages, Jul 2017

US$990

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Executive Summary

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TRENDS

In 2017, consumers became more health-conscious and limited their purchases of sweet biscuits, snack bars and fruit snacks in order to reduce their sugar intake. As a result, manufacturers and retailers organised frequent price promotions to encourage sales. For example, Chipsmore offered price discounts of more than 15% on selected products in February-April 2017, while Munchy’s introduced 12% price discounts on selected variants. In addition, new brands, such as Belvita in August 2016 and Mamee Monster Biskidz in October 2016 generated sales growth.

COMPETITIVE LANDSCAPE

Mondelez (M) Sales is set to remain the leading player in 2017 with a 15% share of retail value sales. The company holds strong brands like Chipsmore, Tiger, Oreo and Belvita, which are perceived to offer quality tastes; supported by extensive distribution and ongoing price promotions. Consumers show a preference for leading brands due to perceived quality assurances, affordability and wide product variety.

PROSPECTS

Consumers are expected to continue to purchase sweet biscuits, snack bars and fruit snacks, especially during price promotions, as these products are essential parts of breakfast or tea breaks. Furthermore, consumers are looking for added health-orientated ingredients as they become more health-conscious. This supports the development of reduced or sugar-free snack bars, dried fruit and fortified biscuits.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Biscuits and Snack Bars industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Biscuits and Snack Bars industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Biscuits and Snack Bars in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Biscuits and Snack Bars in Malaysia?
What are the major brands in Malaysia?
Which dietary supplement grew the fastest in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

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Sweet Biscuits, Snack Bars and Fruit Snacks in Malaysia - Company Profiles

GCH Retail (M) Sdn Bhd in Packaged Food (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Summary 1 GCH Retail (M) Sdn Bhd: Key Facts
Summary 2 GCH Retail (M) Sdn Bhd: Operational Indicators
Summary 3 GCH Retail (M) Sdn Bhd: Private Label Portfolio
Summary 4 GCH Retail (M) Sdn Bhd: Competitive Position 2016

Packaged Food in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Unstable living costs discourage demand for packaged food

Price hikes for packaged food drive shift in consumers’ preferences

Players run marketing events and launch new products to gain share

Grocery retailers switch strategies to retain foothold

Packaged food is predicted to grow positively over the forecast period

KEY TRENDS AND DEVELOPMENTS

Rising inflation and living costs discourage consumption of packaged food

Outlook

Packaging innovation stimulates demand for packaged food

Outlook

Players leverage on marketing campaigns and new products to sustain foothold

Outlook

Packaged food players’ cross-category product diversification and collaboration

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in Malaysia

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Overview

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Table of Contents

Sweet Biscuits, Snack Bars and Fruit Snacks in Malaysia - Company Profiles

GCH Retail (M) Sdn Bhd in Packaged Food (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Packaged Food in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Unstable living costs discourage demand for packaged food

Price hikes for packaged food drive shift in consumers’ preferences

Players run marketing events and launch new products to gain share

Grocery retailers switch strategies to retain foothold

Packaged food is predicted to grow positively over the forecast period

KEY TRENDS AND DEVELOPMENTS

Rising inflation and living costs discourage consumption of packaged food

Packaging innovation stimulates demand for packaged food

Players leverage on marketing campaigns and new products to sustain foothold

Packaged food players’ cross-category product diversification and collaboration

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

SOURCES

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