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Sweet Biscuits, Snack Bars and Fruit Snacks in Malaysia

July 2022
Select Country Report
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Sweet Biscuits, Snack Bars and Fruit Snacks in Malaysia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in Malaysia?
  • Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in Malaysia?
  • How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in Malaysia?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Malaysia?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
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Sweet Biscuits, Snack Bars and Fruit Snacks in Malaysia - Category analysis

KEY DATA FINDINGS

Essential demand means sweet biscuits continue to flourish in 2022
Snack bars experience small boost, thanks to fitting health and wellness trends
E-commerce remains the ideal choice for consumers to purchase sweet biscuits, snack bars and fruit snacks
Players are expected to expand footholds through new product innovations, particularly so in healthier variants
Sweet biscuits likely to see slight fall in demand over the forecast period
Physical shopping set to gain traction over the forecast period, further boosted by the growth in convenience stores
Table 1 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2017-2022
Table 2 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2017-2022
Table 3 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2017-2022
Table 4 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2022
Table 6 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2022
Table 7 NBO Company Shares of Sweet Biscuits: % Value 2018-2022
Table 8 LBN Brand Shares of Sweet Biscuits: % Value 2019-2022
Table 9 NBO Company Shares of Snack Bars: % Value 2018-2022
Table 10 LBN Brand Shares of Snack Bars: % Value 2019-2022
Table 11 NBO Company Shares of Fruit Snacks: % Value 2018-2022
Table 12 LBN Brand Shares of Fruit Snacks: % Value 2019-2022
Table 13 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2017-2022
Table 14 Distribution of Sweet Biscuits by Format: % Value 2017-2022
Table 15 Distribution of Snack Bars by Format: % Value 2017-2022
Table 16 Distribution of Fruit Snacks by Format: % Value 2017-2022
Table 17 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2022-2027
Table 18 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2022-2027
Table 19 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2022-2027
Table 20 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2022-2027

Snacks in Malaysia - Industry Overview

Snacks in 2022: The hyperinflation and recession drive consumers to spend cautiously
Sales improved in grocery retailers in 2022
Players leverage on new product introduction to boost sales in 2022
E-commerce continues to see healthy growth in 2022
Snacks is anticipated to see stagnant growth over the forecast period, as consumers return to more on-the-go lifestyles
Chart 1 Snacks Value Sales Growth Scenarios: 2020-2027
Chart 2 Snacks Impact of Drivers on Value Sales: 2020-2027
Table 21 Sales of Snacks by Category: Volume 2017-2022
Table 22 Sales of Snacks by Category: Value 2017-2022
Table 23 Sales of Snacks by Category: % Volume Growth 2017-2022
Table 24 Sales of Snacks by Category: % Value Growth 2017-2022
Table 25 NBO Company Shares of Snacks: % Value 2018-2022
Table 26 LBN Brand Shares of Snacks: % Value 2019-2022
Table 27 Penetration of Private Label by Category: % Value 2017-2022
Table 28 Distribution of Snacks by Format: % Value 2017-2022
Table 29 Forecast Sales of Snacks by Category: Volume 2022-2027
Table 30 Forecast Sales of Snacks by Category: Value 2022-2027
Table 31 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027
Table 32 Forecast Sales of Snacks by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Sweet Biscuits, Snack Bars and Fruit Snacks

    • Dried Fruit
    • Processed Fruit Snacks
    • Cereal Bars
    • Protein/Energy Bars
    • Fruit and Nut Bars
    • Chocolate Coated Biscuits
    • Cookies
    • Filled Biscuits
    • Plain Biscuits
    • Wafers

Sweet Biscuits, Snack Bars and Fruit Snacks

This is the aggregation of biscuits and snack bars.

See All of Our Definitions
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  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.

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