Country Report

Biscuits and Snack Bars in

Sweet Biscuits, Snack Bars and Fruit Snacks in Malaysia

26 pages, Jul 2018

US$990

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Executive Summary

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PROSPECTS

New product launches encourage growth for sweet biscuits, snack bars and fruit snacks

Leading brands have strengthened their foothold through new product launches, especially in cereal bars, filled biscuits and cookies. Cereal bars are gaining traction, as young adults treat them as indulgence products for tea breaks or as part of breakfast.

Manufacturers continue using promotions to drive sales

Sweet biscuits, snack bars and fruit snacks players organise seasonal price promotions and free gifts to enhance their value proposition to consumers and drive volume sales. For instance, in October 2017, Pocky offered free limited edition glass jars when consumers purchased two family packs, for easy and elegant storage of its products.

COMPETITIVE LANDSCAPE

Companies use marketing campaigns to drive sales

Sweet biscuits players, like Munchy Food Industries Sdn Bhd and Oriental Food Industries Sdn Bhd, have adopted social media as one of the tools to communicate new product launches to consumers, since it requires little investment and engages effectively with young adults. Munchy Food Industries Sdn Bhd advertised the launch of Choco-O on social media, together with a cookies design competition.

Domestic and international players compete through widening assortments and dominating shelf space

Mondelez (M) Sales Sdn Bhd has introduced a series of sub-brands under the Chipsmore, Tiger and Oreo names. It expanded its existing Oreo product line with the launch of Oreo Thins in September 2017.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Biscuits and Snack Bars industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Biscuits and Snack Bars industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Biscuits and Snack Bars in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Biscuits and Snack Bars in Malaysia?
What are the major brands in Malaysia?
Which dietary supplement grew the fastest in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

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Packaged Food in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Government policy reforms boost packaged food consumption in 2018

Changing consumer preferences fuel aggressive innovation

Leading players enter new categories and focus on attracting foodservice clients

Brick-and-mortar grocery retailers set to continue downsizing

Food safety scandals will lead more manufacturers to seek official certifications

FOODSERVICE

Sales to Foodservice

Packaged food players innovate to meet changing demands within foodservice
Packaged food companies shift focus from retail to foodservice

Consumer Foodservice

Government policies help to sustain positive development of consumer foodservice
Foodservice operators benefit from collaboration with third party delivery services

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 11 Penetration of Private Label by Category: % Value 2013-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Packaged Food in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Government policy reforms boost packaged food consumption in 2018

Changing consumer preferences fuel aggressive innovation

Leading players enter new categories and focus on attracting foodservice clients

Brick-and-mortar grocery retailers set to continue downsizing

Food safety scandals will lead more manufacturers to seek official certifications

FOODSERVICE

Sales to Foodservice

Packaged food players innovate to meet changing demands within foodservice
Packaged food companies shift focus from retail to foodservice

Consumer Foodservice

Government policies help to sustain positive development of consumer foodservice
Foodservice operators benefit from collaboration with third party delivery services

Category Data

Table 18 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 19 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 20 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 21 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 22 Sales of Packaged Food by Category: Volume 2013-2018
Table 23 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 24 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 25 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 26 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 27 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 28 Penetration of Private Label by Category: % Value 2013-2018
Table 29 Distribution of Packaged Food by Format: % Value 2013-2018
Table 30 Distribution of Packaged Food by Format and Category: % Value 2018
Table 31 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 32 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 33 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 34 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in Malaysia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

New product launches encourage growth for sweet biscuits, snack bars and fruit snacks

Manufacturers continue using promotions to drive sales

COMPETITIVE LANDSCAPE

Companies use marketing campaigns to drive sales

Domestic and international players compete through widening assortments and dominating shelf space

Overview

Why buy this report?

GET MORE FOR LESS!

Want to find out more about this report?

Table of Contents

Packaged Food in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Government policy reforms boost packaged food consumption in 2018

Changing consumer preferences fuel aggressive innovation

Leading players enter new categories and focus on attracting foodservice clients

Brick-and-mortar grocery retailers set to continue downsizing

Food safety scandals will lead more manufacturers to seek official certifications

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

Packaged Food in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Government policy reforms boost packaged food consumption in 2018

Changing consumer preferences fuel aggressive innovation

Leading players enter new categories and focus on attracting foodservice clients

Brick-and-mortar grocery retailers set to continue downsizing

Food safety scandals will lead more manufacturers to seek official certifications

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

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