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Learn moreSep 2020
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Sweet biscuits are seen to be an essential product by Malaysian consumers, included on the list of stock up products during the COVID-19 lockdown. The prolonged shelf life of sweet biscuits has allowed consumers to store the product at their workplace and at home, encouraging stockpiling.
Leading brands are likely to strengthen their foothold through new product launches, especially in cereal bars, filled biscuits and cookies. Cereal bars are gaining traction, as young adults treat them as indulgence products for tea breaks or as part of breakfast.
As a relatively new, indulgent product, still in the awareness stage, snack bar brands in Malaysia are expected to face fierce competition as they vie to become established and garner public attention. The current brand leaders include YoGood, Nature Valley, Kellogg’s, Fitbar, Quaker.
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Sample Biscuits and Snack Bars Data
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Overview
Discover the latest market trends and uncover sources of future market growth for the Biscuits and Snack Bars industry in Malaysia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Biscuits and Snack Bars industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Biscuits and Snack Bars in Malaysia market research report includes:
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This industry report originates from Passport.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.