Country Report

Biscuits and Snack Bars in

Sweet Biscuits, Snack Bars and Fruit Snacks in Malaysia

Sep 2020

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Sweet biscuits will see a rise in volume sales in 2020 as Malaysians stock up on essential items

Sweet biscuits are seen to be an essential product by Malaysian consumers, included on the list of stock up products during the COVID-19 lockdown. The prolonged shelf life of sweet biscuits has allowed consumers to store the product at their workplace and at home, encouraging stockpiling.

New products are expected to launch in 2020, particularly healthy and local snacks

Leading brands are likely to strengthen their foothold through new product launches, especially in cereal bars, filled biscuits and cookies. Cereal bars are gaining traction, as young adults treat them as indulgence products for tea breaks or as part of breakfast.

Snacks bars is expected to become increasingly competitive during the review period, with health a vital factor

As a relatively new, indulgent product, still in the awareness stage, snack bar brands in Malaysia are expected to face fierce competition as they vie to become established and garner public attention. The current brand leaders include YoGood, Nature Valley, Kellogg’s, Fitbar, Quaker.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Biscuits and Snack Bars industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Biscuits and Snack Bars industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Biscuits and Snack Bars in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Biscuits and Snack Bars in Malaysia?
What are the major brands in Malaysia?
Which dietary supplement grew the fastest in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.

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Sweet Biscuits, Snack Bars and Fruit Snacks in Malaysia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sweet biscuits will see a rise in volume sales in 2020 as Malaysians stock up on essential items

New products are expected to launch in 2020, particularly healthy and local snacks

Snacks bars is expected to become increasingly competitive during the review period, with health a vital factor

RECOVERY AND OPPORTUNITIES

Health will be a key trend into the forecast period, but manufacturers need to be aware of local lifestyle habits

Consumers are expected to shift to a more fluid consumption of snack bars during the forecast period

Sweet biscuits, snack bars and fruit snacks may need to collaborate to raise awareness

CATEGORY DATA

Table 1 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020
Table 2 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020
Table 3 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020
Table 4 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020
Table 6 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020
Table 7 NBO Company Shares of Sweet Biscuits: % Value 2016-2020
Table 8 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020
Table 9 NBO Company Shares of Snack Bars: % Value 2016-2020
Table 10 LBN Brand Shares of Snack Bars: % Value 2017-2020
Table 11 NBO Company Shares of Fruit Snacks: % Value 2016-2020
Table 12 LBN Brand Shares of Fruit Snacks: % Value 2017-2020
Table 13 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020
Table 14 Distribution of Sweet Biscuits by Format: % Value 2015-2020
Table 15 Distribution of Snack Bars by Format: % Value 2015-2020
Table 16 Distribution of Fruit Snacks by Format: % Value 2015-2020
Table 17 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2020-2025
Table 18 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
Table 19 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
Table 20 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025

Packaged Food in Malaysia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Closures partner with consumers ongoing fear of socialising, impacting sales of packaged food to foodservice
Packaged food players move stock from foodservice to retailers, as foodservice outlets place minimal orders
Players exit the landscape due to COVID-19, unable to remain profitable during 2020

Consumer Foodservice

Lockdown restrictions impact consumer foodservice sales, with some outlets closing down
Takeaway, delivery and drive-through services allow foodservice players to continue making sales
Foodservice suffers from a lack of tourism, with international travellers avoiding trips

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 21 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 22 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 23 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 24 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 25 Sales of Packaged Food by Category: Volume 2015-2020
Table 26 Sales of Packaged Food by Category: Value 2015-2020
Table 27 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 28 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 29 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 30 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 31 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 32 Penetration of Private Label by Category: % Value 2015-2020
Table 33 Distribution of Packaged Food by Format: % Value 2015-2020
Table 34 Distribution of Packaged Food by Format and Category: % Value 2020
Table 35 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 36 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 37 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 38 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in Malaysia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Sweet biscuits will see a rise in volume sales in 2020 as Malaysians stock up on essential items

New products are expected to launch in 2020, particularly healthy and local snacks

Snacks bars is expected to become increasingly competitive during the review period, with health a vital factor

Overview

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Table of Contents

Sweet Biscuits, Snack Bars and Fruit Snacks in Malaysia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sweet biscuits will see a rise in volume sales in 2020 as Malaysians stock up on essential items

New products are expected to launch in 2020, particularly healthy and local snacks

Snacks bars is expected to become increasingly competitive during the review period, with health a vital factor

RECOVERY AND OPPORTUNITIES

Health will be a key trend into the forecast period, but manufacturers need to be aware of local lifestyle habits

Consumers are expected to shift to a more fluid consumption of snack bars during the forecast period

Sweet biscuits, snack bars and fruit snacks may need to collaborate to raise awareness

CATEGORY DATA

Packaged Food in Malaysia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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