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Country Report

Biscuits and Snack Bars in

Sweet Biscuits, Snack Bars and Fruit Snacks in Canada

Jul 2018

US$990

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Executive Summary

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PROSPECTS

Snacking trend continues to strengthen

As noted previously, Canadian consumers, especially the younger demographic, have been shifting from regular meals to meal/snacks mixes over the course of the review period. While consumers are leading increasingly busier lifestyles, the demand for on-the-go consumption and convenience, in terms of time, energy and skills needed for food preparation, is on the rise.

Snack bars experiences significant dynamism

Snack bars registered good growth in 2017-2018, with the category playing well into the snacking trend and manufacturers are shifting their product offerings with a healthier positioning to meet changing consumer demand. Specifically, although cereal bars encountered great challenges largely due to “unnatural” ingredients used in many mainstream brands, energy bars, and fruit and nut bars have enjoyed impressive growth, which gives snack bars a strong boost.

Shifting consumer preferences contribute to continued weak performance of sweet biscuits

Increasing consciousness over health and wellness has been the key factor leading to the slow growth of sweet biscuits in the past decade. As part of this trend, concerns over excessive sugar intake have mounted with the warnings from the World Health Organization and professional associations in Canada in 2015-2017.

COMPETITIVE LANDSCAPE

General Mills Canada Corp and Mondelez Canada Inc remain two leading players

General Mills Canada Corp and Mondelez Canada Inc continue to lead the category in 2018. No other single player holds double-digit value share other than the two leaders.

Smaller players enjoy strong growth momentum

Rapid growth in snack bars has attracted an expanding list of players in 2018, which is likely to continue into the forecast period. KIND Bars, for example, enjoyed exponential growth in Canada due to its rich experience in marketing, as it has been hugely successful in the US and also owing to the expansion in channel distribution since its launch in Canada in 2013.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Biscuits and Snack Bars industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Biscuits and Snack Bars industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Biscuits and Snack Bars in Canada market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Biscuits and Snack Bars in Canada?
What are the major brands in Canada?
Which dietary supplement grew the fastest in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.

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Sweet Biscuits, Snack Bars and Fruit Snacks in Canada - Category analysis

HEADLINES

PROSPECTS

Snacking trend continues to strengthen

Snack bars experiences significant dynamism

Shifting consumer preferences contribute to continued weak performance of sweet biscuits

COMPETITIVE LANDSCAPE

General Mills Canada Corp and Mondelez Canada Inc remain two leading players

Smaller players enjoy strong growth momentum

CATEGORY DATA

Table 1 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2013-2018
Table 2 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2013-2018
Table 3 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2013-2018
Table 4 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2014-2018
Table 6 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2018
Table 7 NBO Company Shares of Sweet Biscuits: % Value 2014-2018
Table 8 LBN Brand Shares of Sweet Biscuits: % Value 2015-2018
Table 9 NBO Company Shares of Snack Bars: % Value 2014-2018
Table 10 LBN Brand Shares of Snack Bars: % Value 2015-2018
Table 11 NBO Company Shares of Fruit Snacks: % Value 2014-2018
Table 12 LBN Brand Shares of Fruit Snacks: % Value 2015-2018
Table 13 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2013-2018
Table 14 Distribution of Sweet Biscuits by Format: % Value 2013-2018
Table 15 Distribution of Snack Bars by Format: % Value 2013-2018
Table 16 Distribution of Fruit Snacks by Format: % Value 2013-2018
Table 17 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
Table 18 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 19 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 20 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023

Packaged Food in Canada - Industry Overview

EXECUTIVE SUMMARY

Packaged food sees stable growth while continuing to evolve

Growing impact of clean label movement

Leading players facing challenges, while niche segments attract smaller players

Online retailing, mixed retailers and hypermarkets see most dynamic growth

Moderate growth ahead, with increasing uncertainty

FOODSERVICE

Sales to Foodservice

Foodservice experiences stable and stronger growth amid rising headwinds
Growing demand for plant-based food presents challenges and opportunities
Unique experiences and health positioning increasingly critical

Consumer Foodservice

Demographic change and economy impacting consumer foodservice
New era of customer interaction fast approaching
Key trends in menu design

CATEGORY DATA

Table 21 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 22 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 23 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 24 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 25 Sales of Packaged Food by Category: Volume 2013-2018
Table 26 Sales of Packaged Food by Category: Value 2013-2018
Table 27 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 28 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 29 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 30 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 31 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 32 Penetration of Private Label by Category: % Value 2013-2018
Table 33 Distribution of Packaged Food by Format: % Value 2013-2018
Table 34 Distribution of Packaged Food by Format and Category: % Value 2018
Table 35 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 36 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 37 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 38 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in Canada

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Executive Summary

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PROSPECTS

Snacking trend continues to strengthen

Snack bars experiences significant dynamism

Shifting consumer preferences contribute to continued weak performance of sweet biscuits

COMPETITIVE LANDSCAPE

General Mills Canada Corp and Mondelez Canada Inc remain two leading players

Smaller players enjoy strong growth momentum

Overview

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Table of Contents

Sweet Biscuits, Snack Bars and Fruit Snacks in Canada - Category analysis

HEADLINES

PROSPECTS

Snacking trend continues to strengthen

Snack bars experiences significant dynamism

Shifting consumer preferences contribute to continued weak performance of sweet biscuits

COMPETITIVE LANDSCAPE

General Mills Canada Corp and Mondelez Canada Inc remain two leading players

Smaller players enjoy strong growth momentum

CATEGORY DATA

Packaged Food in Canada - Industry Overview

EXECUTIVE SUMMARY

Packaged food sees stable growth while continuing to evolve

Growing impact of clean label movement

Leading players facing challenges, while niche segments attract smaller players

Online retailing, mixed retailers and hypermarkets see most dynamic growth

Moderate growth ahead, with increasing uncertainty

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

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