Demand for sweet biscuits, the largest category in local snacks, is predicted to continue rising in Pakistan over the forecast period, with these products appealing to children and adults alike as an affordable treat. While overall demand will continue to be driven by the larger categories of filled biscuits and plain biscuits, cookies is predicted to be the strongest performer over the forecast period, recording the highest retail volume growth.
E-commerce flourished as an alternative distribution channel for sweet biscuits during the pandemic. The increase in the remote working population has also positively affected this, with local consumers who have shopped online appreciating the convenience of home delivery and wide range of products.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of biscuits and snack bars.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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