Country Report

Biscuits and Snack Bars in

Sweet Biscuits, Snack Bars and Fruit Snacks in Morocco

Sep 2020

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Executive Summary

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2020 IMPACT

Snack bars have convenient and healthy image but will be hindered by high prices in 2020, while wafers will see strong current retail value growth

The shift towards healthier lifestyles and consumers’ busy working schedules will underpin the continued development of snack bars in Morocco in 2020. Snack bars are not only consumed by urban dwellers as a breakfast product due to hectic lifestyles, but also by those who engage in sporting activities, as a result of the products’ nutritional benefits.

Mondelez will continue to lead sweet biscuits, snack bars and fruit snacks in 2020

Mondelez Maroc will dominate sweet biscuits in Morocco in 2020. The Mondelez portfolio includes a number of Moroccan consumers’ all-time favourite biscuit brands, such as Merendina, Oreo and Tonik.

Stock Pralim Maroc will maintain second rank in 2020, trying to close the gap with Mondelez with large investments and new product launches

Domestic company Stock Pralim will continue to compete strongly with Mondelez in 2020, with large investments and expanding production. The company plans to double the size of its main industrial unit, located in Had Soualem and will continue its development plan by investing 100 million MAD.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Biscuits and Snack Bars industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Biscuits and Snack Bars industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Biscuits and Snack Bars in Morocco market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Biscuits and Snack Bars in Morocco?
What are the major brands in Morocco?
Which dietary supplement grew the fastest in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

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Sweet Biscuits, Snack Bars and Fruit Snacks in Morocco - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Snack bars have convenient and healthy image but will be hindered by high prices in 2020, while wafers will see strong current retail value growth

Mondelez will continue to lead sweet biscuits, snack bars and fruit snacks in 2020

Stock Pralim Maroc will maintain second rank in 2020, trying to close the gap with Mondelez with large investments and new product launches

RECOVERY AND OPPORTUNITIES

International players’ financial strength will put them in prime position into the forecast period, as smaller players will face squeezed margins

Organic biscuits expected to see growth into the forecast period, thanks to healthy lifestyle trend

Offerings of small packet sizes likely to increase in the forecast period, as a healthier and lower cost option

CATEGORY DATA

Table 1 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020
Table 2 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020
Table 3 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020
Table 4 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020
Table 6 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020
Table 7 NBO Company Shares of Sweet Biscuits: % Value 2016-2020
Table 8 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020
Table 9 NBO Company Shares of Snack Bars: % Value 2016-2020
Table 10 LBN Brand Shares of Snack Bars: % Value 2017-2020
Table 11 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020
Table 12 Distribution of Sweet Biscuits by Format: % Value 2015-2020
Table 13 Distribution of Snack Bars by Format: % Value 2015-2020
Table 14 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
Table 15 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
Table 16 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025

Packaged Food in Morocco - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Closures of foodservice establishments in early-2020 negatively impacts on sales of packaged food
More Moroccans eat outside of the home, boosting foodservice sales of packaged food such as table sauces
Growth in limited-service restaurants drives sales of packaged food to foodservice

Consumer Foodservice

Despite a hiatus in 2020, development continues to support growth of consumer foodservice in Morocco
Food delivery platforms and social media influencers take on crucial roles in a competitive arena
Independent operators benefit from knowledge of local preferences, favourable pricing and consumer loyalty

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2017-2024
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2016-2024
Table 18 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 19 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 20 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 21 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 22 Sales of Packaged Food by Category: Volume 2015-2020
Table 23 Sales of Packaged Food by Category: Value 2015-2020
Table 24 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 25 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 26 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 27 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 28 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 29 Penetration of Private Label by Category: % Value 2015-2020
Table 30 Distribution of Packaged Food by Format: % Value 2015-2020
Table 31 Distribution of Packaged Food by Format and Category: % Value 2020
Table 32 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 33 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 34 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 35 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Snack bars have convenient and healthy image but will be hindered by high prices in 2020, while wafers will see strong current retail value growth

Mondelez will continue to lead sweet biscuits, snack bars and fruit snacks in 2020

Stock Pralim Maroc will maintain second rank in 2020, trying to close the gap with Mondelez with large investments and new product launches

Overview

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Table of Contents

Sweet Biscuits, Snack Bars and Fruit Snacks in Morocco - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Snack bars have convenient and healthy image but will be hindered by high prices in 2020, while wafers will see strong current retail value growth

Mondelez will continue to lead sweet biscuits, snack bars and fruit snacks in 2020

Stock Pralim Maroc will maintain second rank in 2020, trying to close the gap with Mondelez with large investments and new product launches

RECOVERY AND OPPORTUNITIES

International players’ financial strength will put them in prime position into the forecast period, as smaller players will face squeezed margins

Organic biscuits expected to see growth into the forecast period, thanks to healthy lifestyle trend

Offerings of small packet sizes likely to increase in the forecast period, as a healthier and lower cost option

CATEGORY DATA

Packaged Food in Morocco - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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