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The shift towards healthier lifestyles and consumers’ busy working schedules will underpin the continued development of snack bars in Morocco in 2020. Snack bars are not only consumed by urban dwellers as a breakfast product due to hectic lifestyles, but also by those who engage in sporting activities, as a result of the products’ nutritional benefits.
Mondelez Maroc will dominate sweet biscuits in Morocco in 2020. The Mondelez portfolio includes a number of Moroccan consumers’ all-time favourite biscuit brands, such as Merendina, Oreo and Tonik.
Domestic company Stock Pralim will continue to compete strongly with Mondelez in 2020, with large investments and expanding production. The company plans to double the size of its main industrial unit, located in Had Soualem and will continue its development plan by investing 100 million MAD.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Biscuits and Snack Bars industry in Morocco with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Biscuits and Snack Bars industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.