Over the forecast period, the category is expected to continue seeing stable retail volume growth, with demand for healthy snacks being the main driver of sales. The heightened health awareness brought about by the pandemic means that many people in the Dominican Republic will endeavour to eat fewer carbs and sugar.
PepsiCo Inc has invested in a new production plant in the country that is expected to further boost the snack portfolio of Frito-Lay in the coming years. Frito-Lay is already dominant in fruit snacks (with more than double the share of second-ranked Liberty Gold Fruit Co which has been losing sharing since the start of the pandemic) and is likely to maintain and stretch is lead in the coming years through this investment.
Beyond special brand promotions, companies will have to find new ways to reinvigorate interest in their products especially as consumers reduce their spending to deal with the economic fallout from the pandemic. The use of social media as a marketing strategy could prove to be a valuable option as it allows brands to connect directly with people in their homes.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Dominican Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of biscuits and snack bars.See All of Our Definitions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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