Sweet biscuits, snack bars and fruit snacks category is set to fully recover to pre-pandemic volume sales levels early as 2024. Sales still fall slightly short in 2022, as the pandemic has had a lasting impact on consumption habits, and growth over the forecast period will be consequently slowed, though still positive.
Plain biscuits accounts for the largest proportion of volume and current value sales in sweet biscuits, snack bars and fruit snacks in 2022. However, due to saturation, volume and current value growth rates for the product area are comparatively modest, and the pace of its development looks set to remain fairly sluggish over the forecast period.
While small local grocers remains the leading distribution channel for sweet biscuits, snack bars and fruit snacks in 2022, it continues to lose ground to supermarkets and hypermarkets. Supermarkets and hypermarkets have recorded steady value share gains over the latter years of the review period thanks to the growing preference for one-stop shopping among many consumers and the ability of major chains to offer wider product assortments and more competitive prices.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of biscuits and snack bars.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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