Sweet biscuits, snack bars and fruit snacks category is set to continue to recover from the pandemic and should reach a full recovery in retail volume terms as early as 2025. Consumer demand for healthier versions of products will continue to rise while saturated categories such as sweet biscuits, especially chocolate coated biscuits, cookies and plain biscuits have strong per capita growth potential.
The focus on health, wellness and fitness is set to remain the most important influence on consumer purchasing decisions in this category over the upcoming period. Wellness and fitness enthusiasts will continue to drive future demand for protein/energy bars over the forecast period, which will help the category to achieve fast growth.
Wider product availability in stores nationwide and via e-commerce will also play a crucial role impacting the future growth of this particular category. While small local grocers remain the leading distribution channel for sweet biscuits, snack bars and fruit snacks in 2023, it will continue to lose ground to convenience stores, as well as supermarkets and hypermarkets in the upcoming period.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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