The resumption of cross-border trade is expected to have a negative impact on sales of sweet biscuits, snack bars and fruit snacks in 2023, as people start to feel more confident about crossing the border for their grocery shopping again. Sweet biscuits of all types are generally a popular purchase for Norwegians travelling to Sweden, thus a notable decline is expected in sales of these products in the early years of the forecast period.
Purely indulgent products with layers of different sweet ingredients are likely to remain a growth driver in sweet biscuits over the forecast period. Some examples include Nidar Creamy Chocolate and Safari Cookie Dough which were launched in the beginning of 2022.
Sweet biscuits, snack bars and fruit snacks is expected to see a continuing shift towards e-commerce, with online sales being driven by a general shift in the grocery shopping habits of consumers. E-commerce accounts for a particularly large share of distribution in snacks bars, owing to Norwegians being well accustomed to buying fitness supplements online, and the fact protein/energy bars are often sold in bulk through specialist online retailers.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of biscuits and snack bars.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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