Sweet biscuits, snack bars and fruit snacks is continuing to see healthy growth in 2021, albeit at a slightly lower level than witnessed in 2020 when there was a spike in sales. This spike was caused by consumers spending more time at home during the year, thus creating a higher number of snacking occasions.
Innovations in sweet biscuits, snack bars and fruit snacks are being seen from niche domestic players, such as Industrias Mafam SA’s Nutrisnacks brand and Cosecha Dorada. Such developments are centred on functional claims, such as being high in fibre, low in sugar and/or gluten-free.
Cía de Galletas Pozuelo DCR, SA is maintaining its significant lead in sweet biscuits, snack bars and fruit snacks in 2021. This is thanks to the player’s top Pozuelo brand, alongside Tosh, plus the backing of its global owner (Grupo Nutresa).
The trend for economy multi-packs and family-size value-for-money offerings will continue to gain momentum in sweet biscuits, snack bars and fruit snacks over the forecast period. This trend was triggered by the economic downturn as a result of the pandemic and was embraced by lower-income consumers, in addition to higher-income consumers also turning to private label products which are seen to offer good quality as well as affordable prices.
Functional developments are expected to drive innovation over the forecast period, especially targeted towards adult consumers. This will be designed to address niche trends seen in the middle- and upper-income consumer bracket, the audience of whom tends to be more health-conscious and seek the healthiest products.
The overall health and wellness trend is also expected to continue to gain momentum over the forecast period. As such, ongoing innovations are expected in all-natural ingredients, organic, gluten-free, no GMO, no added sugar, and similar health and wellness claims.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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