The COVID-19 pandemic encouraged consumers to pamper themselves with indulgence treats as they spent most of their time at home. However, it should be noted that the demand for products like sweet biscuits has long been driven by indulgence.
Cookies is expected to see positive retail volume and value (constant 2023 prices) growth through the forecast period. Companies and retailers are investing more and more in cookies, as these products allow them to differentiate their offers.
Snack bars had a setback in 2020, when the closure of gyms and few and out-of-home consumption occasions led to a sharp decrease in demand. However, snack bars recovered quickly and the category is projected to see strong retail volume and value (constant 2023 prices) growth through the forecast period.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.See All of Our Definitions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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