The COVID-19 pandemic encouraged a desire among consumers to pamper themselves with indulgence treats as they spent most of their time at home. However, it should be noted that the demand for products like sweet biscuits has long been driven by indulgence.
In the forecast period, the consumption of protein/energy bars is expected to continue to grow strongly in Italy. Global health and wellness trends favour the purchase of these types of snack products.
The demand for and offer of products made with 100% Italian raw materials should increase in Italy in the short to medium term. Attention to the origin of raw materials has been a trend underway for some years in the country, although the COVID-19 pandemic experience accentuated this consumer preference.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of biscuits and snack bars.See All of Our Definitions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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