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Sweet Biscuits, Snack Bars and Fruit Snacks in the United Kingdom
July 2022
PROSPECTS AND OPPORTUNITIES
HFSS regulation set to hamper growth in sweet biscuits and snack bars
Similar to 2022, the HFSS regulation is projected to negatively affect retail volume sales of sweet biscuits and snack bars in the forecast period, with the strongest declines expected to be recorded in 2023, when the regulation is set to affect a full year for the first time, and restrictions on volume-based promotions are also expected to be introduced. Despite the presence of healthier variants in the market, most offerings in snack bars and sweet biscuits fall within the HFSS regulation, and are expected to be challenged mostly by the reduction in in-store and online visibility, as snack bars are widely positioned at checkouts, and sweet biscuits in gondola ends.
Innovation expected to focus on permissible indulgence
Although COVID-19 has shed light on consumers’ need for indulgence at home, it has also accelerated consumers’ awareness of healthy nutrition. Those two seemingly opposing trends are expected to be retained throughout the forecast period, as consumers continue to opt for products that satisfy in terms of taste, but also enhance their wellbeing.
Focus on heathier nutrition creates an opportunity for fruit snacks
While snack bars and sweet biscuits are set to be challenged by the HFSS regulation, the opportunities for fruit snacks will rise, given their exclusion from restrictions. Sales of fruit snacks such as dried fruit are forecast to see robust growth thanks to the versatility they offer.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Biscuits, Snack Bars and Fruit Snacks in United Kingdom report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in United Kingdom?
Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in United Kingdom?
How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in United Kingdom?
How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
How significant are vegan and vegetarian dietary requirements in determining sales growth in United Kingdom?
How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
Where is future growth expected to be most dynamic?
How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Biscuits, Snack Bars and Fruit Snacks in the United Kingdom - Category analysis
KEY DATA FINDINGS
2022 DEVELOPMENTS
Gradual recovery of out of home mobility drives demand for single-serve packaging
Implementation of the HFSS regulation challenges volume sales
E-commerce maintains its growth, as ultra-fast delivery services gain ground
PROSPECTS AND OPPORTUNITIES
HFSS regulation set to hamper growth in sweet biscuits and snack bars
Innovation expected to focus on permissible indulgence
Focus on heathier nutrition creates an opportunity for fruit snacks
CATEGORY DATA
Table 1 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2017-2022Table 2 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2017-2022Table 3 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2017-2022Table 4 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2017-2022Table 5 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2022Table 6 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2022Table 7 NBO Company Shares of Sweet Biscuits: % Value 2018-2022Table 8 LBN Brand Shares of Sweet Biscuits: % Value 2019-2022Table 9 NBO Company Shares of Snack Bars: % Value 2018-2022Table 10 LBN Brand Shares of Snack Bars: % Value 2019-2022Table 11 NBO Company Shares of Fruit Snacks: % Value 2018-2022Table 12 LBN Brand Shares of Fruit Snacks: % Value 2019-2022Table 13 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2017-2022Table 14 Distribution of Sweet Biscuits by Format: % Value 2017-2022Table 15 Distribution of Snack Bars by Format: % Value 2017-2022Table 16 Distribution of Fruit Snacks by Format: % Value 2017-2022Table 17 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2022-2027Table 18 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2022-2027Table 19 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2022-2027Table 20 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2022-2027
Snacks in the United Kingdom - Industry Overview
EXECUTIVE SUMMARY
Snacks in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for snacks?
Chart 1 Snacks Value Sales Growth Scenarios: 2020-2027Chart 2 Snacks Impact of Drivers on Value Sales: 2020-2027
MARKET DATA
Table 21 Sales of Snacks by Category: Volume 2017-2022Table 22 Sales of Snacks by Category: Value 2017-2022Table 23 Sales of Snacks by Category: % Volume Growth 2017-2022Table 24 Sales of Snacks by Category: % Value Growth 2017-2022Table 25 NBO Company Shares of Snacks: % Value 2018-2022Table 26 LBN Brand Shares of Snacks: % Value 2019-2022Table 27 Penetration of Private Label by Category: % Value 2017-2022Table 28 Distribution of Snacks by Format: % Value 2017-2022Table 29 Forecast Sales of Snacks by Category: Volume 2022-2027Table 30 Forecast Sales of Snacks by Category: Value 2022-2027Table 31 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027Table 32 Forecast Sales of Snacks by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
The following categories and subcategories are included:
Sweet Biscuits, Snack Bars and Fruit Snacks
Dried Fruit
Processed Fruit Snacks
Cereal Bars
Protein/Energy Bars
Fruit and Nut Bars
Chocolate Coated Biscuits
Cookies
Filled Biscuits
Plain Biscuits
Wafers
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of biscuits and snack bars.