Similar to 2022, the HFSS regulation is projected to negatively affect retail volume sales of sweet biscuits and snack bars in the forecast period, with the strongest declines expected to be recorded in 2023, when the regulation is set to affect a full year for the first time, and restrictions on volume-based promotions are also expected to be introduced. Despite the presence of healthier variants in the market, most offerings in snack bars and sweet biscuits fall within the HFSS regulation, and are expected to be challenged mostly by the reduction in in-store and online visibility, as snack bars are widely positioned at checkouts, and sweet biscuits in gondola ends.
Although COVID-19 has shed light on consumers’ need for indulgence at home, it has also accelerated consumers’ awareness of healthy nutrition. Those two seemingly opposing trends are expected to be retained throughout the forecast period, as consumers continue to opt for products that satisfy in terms of taste, but also enhance their wellbeing.
While snack bars and sweet biscuits are set to be challenged by the HFSS regulation, the opportunities for fruit snacks will rise, given their exclusion from restrictions. Sales of fruit snacks such as dried fruit are forecast to see robust growth thanks to the versatility they offer.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of biscuits and snack bars.See All of Our Definitions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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