Competitive Landscape
Mondelez and Gullón Reinforce Leadership While Mars Acquires Kellanova
Sweet biscuits, snack bars and fruit snacks in Spain remains moderately concentrated, with the top two companies, Mercadona SA and Mondelez España Commercial SL, together expected to hold a 27% retail value share in 2026 (Mercadona at 14% and Mondelez at 13%). Over the period from 2021 to 2026, concentration has eased slightly, with Mondelez’s share declining from 15% in 2021 to 13% in 2026, while Mercadona’s share has increased marginally from 13% to 14%, taking the lead from 2023.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Biscuits, Snack Bars and Fruit Snacks in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in Spain?
- Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in Spain?
- How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in Spain?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Spain?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Biscuits, Snack Bars and Fruit Snacks in Spain - Category analysis
Key Data Insights
Sweet Biscuits, Snack Bars and Fruit Snacks Summary
Healthy Formats Drive Growth, Especially in Snack Bars and Fruit Snacks
Galletas Gullón Leverages Scale to Lead in Sustainable Packaging Adaptation
Protein and Gut Health Claims Capture Mainstream Spanish Snackers
Functional Innovations Set to Capture Health-Conscious Snackers and Drive Growth
Just Loading and Nakd Expected to Drive Fruit and Nut Bar Innovation to Meet Evolving Snacking Needs
Mondelez and Gullón Reinforce Leadership While Mars Acquires Kellanova
Mercadona’S Proximity Expansion and Value Focus Drive Gains for Supermarkets
Retail E-Commerce Plays a Complementary Role, Especially Favoured for Functional Biscuits
The Shift Towards Functional and Mindful Snacking
Pioneering Formats and Nutrient-Dense Launches
Strategic Adaptation and Competitive Dynamics
Snacks in Spain - Industry Overview
2026 Developments
Key Data Insights
Increase in Convenient and Healthy Snacking Drives Volume Demand and Value Growth
Sweet Biscuits, Snack Bars, and Fruit Snacks Grows as Protein and Fibre Claims Attract Consumers
Trolli Captures Teenage Interest with Spicy Launches in Gummies
Private Label to Drive Premium Innovation and Flavour Expansion
Protein-Rich Products Expected to Attract New Buyers Amid Health Shifts
Brands Will Leverage Texture and Co-Branding to Defend Their Value Shares
Mercadona Extends Its Lead, While Pepsico’S Focus on Savoury Snacks Limits Value Sales Gains
Runakay Plus Sl Expands as Magnum Vegan Exits Plant-Based Ice Cream
Mercadona Drives Share Growth for Supermarkets, While Hypermarkets Loses Ground
Mercadona’S Omnichannel Push Boosts Retail E-Commerce, but Offline Retail Remains King
Key Trends Include Health and Flavour Innovation
Trolli Chili Confectionery Launch and Protein Bar Relaunch Are Recent Innovations
Business Impact of Recent Developments
Country Reports Disclaimer
The following categories and subcategories are included:
Sweet Biscuits, Snack Bars and Fruit Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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