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Unlike many other packaged food areas, sweet biscuits has actually benefited from the impact of the lockdown as consumers are more confined at home and limiting luxuries to simple snacking. Furthermore, as more consumers are working from home, habits in the workplace such as teatime snacking with biscuits will likely translate into higher retail sales as well.
Towards the end of the review period, Glico Asia Pacific formed partnerships with companies such as Ya Kun International and Jumbo Group, releasing its legacy Pocky brand with well-known flavours such as Kaya toast and Kopi (local coffee). Such activity is particularly interesting as these companies chose to distribute their products through Ya Kun’s foodservice outlets, instead of supermarkets initially, thus creating a large amount of interest.
The market for snack bars still continues to grow at a steady pace, with brands such as Uncle Toby’s, Nature Valley, Quaker and Alpen remaining notable players in the market. The category has historically suffered from a lack of marketing and promotional activities as a result of a perceived lack of depth.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Biscuits and Snack Bars industry in Singapore with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Biscuits and Snack Bars industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.