Competitive Landscape
Lotte Wellfood and Orion Corp Reinforce Loyalty through Brand Engagement
Sweet biscuits, snack bars and fruit snacks in South Korea is expected to remain highly concentrated, with Lotte Wellfood Co Ltd holding a share of 29% in 2026, followed by Orion Corp with 19% and Haitai Confectionery & Foods Co Ltd at 12%. The leadership of the top two companies is reinforced not only by strong legacy brands in sweet biscuits and chocolate-based snacks, but also by active brand engagement rather than disruptive product innovation.
Lotte Wellfood's Campaign Demonstrates Gamification's Power to Revive Legacy Brands
In 2026, Lotte Wellfood reignites demand for its 40-year-old chocolate biscuit Kancho through the "Find My Name" campaign, launched in September 2025. By randomly printing 500 common Korean names and four-character names onto individual biscuits, the brand transformed consumption into a discovery-led experience.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Biscuits, Snack Bars and Fruit Snacks in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in South Korea?
- Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in South Korea?
- How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in South Korea?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in South Korea?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Biscuits, Snack Bars and Fruit Snacks in South Korea - Category analysis
Key Data Insights
Sweet Biscuits, Snack Bars and Fruit Snacks Summary
Market Records Growth, Outperforming South Korea's Cautious Consumer Environment
Sweet Biscuits Retains Leadership While Snack Bars Emerge as Best Performing
Affordability Reshapes Pack Size Architecture and Innovation Priorities
Steady Value Growth to Mask Flat Volumes Amid Shifting Competitive Dynamics
Snack Bars to Lead Growth as Nutrition and Enjoyment Combine
Shortening Product Lifecycles Will Demand Greater Speed and Agility
Lotte Wellfood and Orion Corp Reinforce Loyalty through Brand Engagement
Lotte Wellfood's Campaign Demonstrates Gamification's Power to Revive Legacy Brands
Hypermarkets Lead Sales While Convenience Stores Drive New Launches
Online Platforms Support Repeat Purchases but Face Impulse Barriers
Orion Reshapes Everyday Indulgence through Value and Functionality
Daiso Low Priced Sweet Snacks Redefine Value through Small, Dessert-Led Formats
Snacks in South Korea - Industry Overview
2026 Developments
Key Data Insights
Snacks Demonstrate Strength as Value-Led Positioning Offsets Constrained Consumer Spending
Savoury Snacks and Chocolate Confectionery Lead as Affordability Redefines Purchasing Decisions
Snack Stapling Redefines Consumption as Meal-Equivalent Formats Gain Ground in South Korea
Convenience Stores to Reshape Snacking as Value and Function Drive Choices
Social Media Set to Amplify Texture and Novelty, Boosting Experiential Snacking
Functional Snacks Expected to Diversify as Adult Wellness Needs Shape Innovation
Top Companies Leverage Brand Strength to Reinforce Leadership
Cj Cheiljedang Drives Innovation with Ingredient-Led Launches
Convenience Stores Target Office Workers with Meal Solutions
Olive Young Differentiates with Protein and Wellness Proposition
Meal Replacements and Price Control Shape Offline and Online Demand
Ingredient Transparency and Health-Oriented Formats Open New Innovation Space
Recent Product Launches Target Meal Replacement and Value Occasions with Precision
Retailer-Led Innovation Reshapes Competitive Dynamics and Snacks Structure
Country Reports Disclaimer
The following categories and subcategories are included:
Sweet Biscuits, Snack Bars and Fruit Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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