Over the forecast period, sweet biscuits, snack bars and fruit snacks is anticipated to sustain its growth trajectory in both retail volume and current value terms. This positive trend can be attributed to the increasing consumer preference for healthier snacking options.
The forecast for snack bars in South Korea indicates a significant shift towards protein/energy bars, which is projected to surpass cereal bars in terms of value sales by the end of the forecast period. This shift will be driven by several factors, including the increasing demand for convenient and nutritious on-the-go snacks.
Unlike in the past, sweet biscuits are no longer limited to children, as the declining number of teenagers due to the falling birth rate has prompted manufacturers to target the older generations to expand consumption occasions. To cater to the preferences of older consumers, the most common approach adopted by manufacturers is to position sweet biscuits as a suitable snack to enjoy with coffee or tea at home, giving them a dessert-like appeal similar to what one would find in a café.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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