Retail sales of sweet biscuits, snack bars and fruit snacks are expected to continue to record slow and stable growth in both volume and current value terms over the forecast period. Amidst this overall growth trend, snack bars and fruit snacks are expected to see further increases due to their health claims.
While there have been several attempts to introduce better-for-you concepts in snacks in South Korea, almost every attempt has failed, as a superior taste is still important for Korean consumers. However, as health is becoming one of the most crucial elements in consumers’ lives, especially fuelled by the pandemic, this is also becoming crucial to more South Koreans even in sweet biscuits.
There is an expectation of reorganisation in the protein/energy bars category in the longer term. Protein/energy bars from the mainstream brands currently generally comprise products that use vegetable protein from grains or nuts, with an emphasis on protein content rather than functional claims.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of biscuits and snack bars.See All of Our Definitions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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