Sweet Biscuits, Snack Bars and Fruit Snacks in Argentina

PROSPECTS

Wholesale supermarkets gain ground thanks to low prices and changes in consumer habits

In the review period, economic crisis modified consumers’ buying habits and other grocery retailers became a key channel for sales of sweet biscuits, snack bars and fruit snacks. With double-digit inflation rates, Argentinians have become very rational shoppers and have found wholesale supermarkets (within other grocery retailers) the ideal place to shop given the low prices in relation to other channels such as hypermarkets or supermarkets.

Healthy products boost consumption

Health consciousness plays a key role in packaged food and sweet biscuits, snack bars and fruit snacks is no exception. In 2018, snack bars was the most dynamic in retail volume terms thanks to strong marketing investment by Arcor SAIC for the Cereal Mix brand and new product developments such as Quaker Seven Grains, launched at the end 2016, with a high fibre content compared with traditional products.

Argentina has the highest per capita consumption of sweet biscuits

Argentina registered the highest per capita consumption of sweet biscuits in the world in 2018. Argentinians consider sweet biscuits as a food, not just a snack, explaining why per capita consumption is so high in the country.

COMPETITIVE LANDSCAPE

Strong supply of imported brands with elimination of import barriers

During 2016, the government gradually eliminated import barriers on any kind of products, including sweet biscuits, snack bars and fruit snacks. Although a boom in consumption did not happen in 2016/2017, the end of barriers to import led to a strong increase in the supply of imported products; sweets biscuits were introduced from Brazil and some European countries.

Mobile application to boost children’s consumption

Bagley Argentina SA, which belongs to Arcor SAIC, led retail value sales of sweet biscuits, snack bars and fruit snacks in 2018. The company makes use of Arcor’s strong and extensive distribution network, reaching kiosks and grocery retailers around the country.

Private label is in fashion among consumers

Buying private label products is very popular among Argentinian consumers. This is an extreme change in the consumption paradigm because, previously, buying a private label product was shameful.

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