After a strong period of growth in the review period accelerated by the pandemic, sweet biscuits will see volume and value sales moderate. The new labelling system brought in during 2021 will be a key factor as consumers become more aware of what is in their biscuit.
Durulte SA will continue to lead sweet biscuits, snacks bars and fruit snacks because of its strong presence and the strength of alfajores, a traditional product included within filled biscuits. In Uruguay, alfajores are typically consumed as a snack by children at school age, but they are becoming less popular with parents with health concerns.
Mondelez Uruguay has been gaining ground with its Oreo brand in recent years offering the biscuits at attractive prices and embracing heavy marketing in leading retail chains as Disco, Tata and Tienda Inglesa. The strategy is proving successful against local brands with much lower marketing budgets.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of biscuits and snack bars.See All of Our Definitions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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