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Sweet biscuits, snack bars and fruit snacks has seen sales decline in current value terms in 2020 with the lockdown having taken its toll. The cancellation of Chinese New Year celebrations came as a blow, with sweet biscuits in boxes often bought as gifts, while limitations on movement have also reduced the opportunity to purchase these products.
Protein/energy bars is set to remain the most dynamic category in sweet biscuits, snack bars and fruit snacks in 2020, despite the challenges posed by COVID-19. The category has benefited from a rise in health- and body-consciousness leading to an increasing number of Chinese people engaging in regular exercise and sporting activity, as well as increasing publicity surrounding protein supplementation.
Despite seeing sales drop sharply in 2020 due to the lockdown, fruit snacks is still seen to offer some potential. These products are perceived as a healthier and more natural option to some other snacks and as such sales should rebound strongly in 2021.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Biscuits and Snack Bars industry in China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Biscuits and Snack Bars industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.