Executive Summary

Jul 2018
PROSPECTS
Saturation halts expansion of cookies

Cookies expanded rapidly over the first half of the review period as distribution of leading brands like Danisa and Kjeldsens was extended to third- and fourth-tier cities in China, and new entrants such as Landy Castle were attracted by the category’s booming popularity. However, current value sales subsequently declined in 2017 as saturation increased and manufacturers found that consumer interest in the category quickly cooled in the absence of innovation.

Wafers sees strong demand for healthier and savoury products

Despite bearish conditions within sweet biscuits, wafers recorded strong current value sales growth in 2018. This was partly due to the success of manufacturers in catering to the growing preference for savoury flavours, which many consumers perceive as being healthier than sweeter options.

Price hikes fuel dynamic performance of fruit snacks in value terms

Positioned as naturally healthy products, fruit snacks are generally perceived as a healthier alternative to other types of snacks that are high in artificial additives. However, because fruit snacks are also regarded as being high in sugar, this category only recorded modest growth in retail volume sales in 2018.

COMPETITIVE LANDSCAPE
Oreo relaunch proves successful for sweet biscuits leader Mondelez

Mondelez continued to lead sweet biscuits in value terms in 2018. In 2017 the company relaunched its signature brand Oreo with a series of innovative marketing initiatives designed to attract younger consumers.

Nabati benefits from strong performances of wafers and internet retailing

Nabati Group remained one of the most dynamic players in sweet biscuits, snack bars and fruit snacks in current value growth terms in 2018. This was mostly due to the buoyant performances of its core product category and distribution channel, namely wafers and internet retailing.

Expansion of You Yi Jia hits a plateau

After several years of rapid expansion, You Yi Jia (Shanghai) Food Trading Co Ltd saw growth in its overall current value sales within sweet biscuits slow sharply towards the end of the review period. This was primarily because its most successful sweet biscuits brand, Danisa, recorded current value sales declines in 2017 and 2018 as the category approached saturation point and demand for gift packs cooled.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Biscuits and Snack Bars industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Biscuits and Snack Bars industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Biscuits and Snack Bars in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

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Packaged Food in China - Industry Overview

EXECUTIVE SUMMARY

Packaged food grows steadily mainly thanks to convenience, premiumisation and health trends
Packaged food posts steady current value growth in 2018, with the young generation being particularly targeted
Leading players consolidate their positions while other players shine in niches
Internet retailing and convenience stores continue to gain share
Packaged food is set for steady current value growth

FOODSERVICE

Sales to Foodservice
Rising health-awareness underpins sales of healthy food in foodservice
Foodservice-customised packaged food is on the rise
Foodservice is more concentrated than retail
Consumer Foodservice
The preference for light food is reshaping consumer foodservice
Changing consumer habits underpin the growth of consumer foodservice

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources