COVID-19 has increased consumers’ awareness of health and the need for a balanced diet, which also extends to their snacking habits. Apart from a good taste, consumers are also searching for certain nutritional benefits in the snacks they consume, especially middle-class tier-one city dwellers.
With the filling allowing for various flavour innovations, filled biscuits is expected to record a mid-single-digit retail current value CAGR over the forecast five years, meeting consumers’ eternal need for something new when it comes to snacks. Innovations in terms of formats and flavours are likely to be the main drivers of growth in this category.
During the COVID-19 lockdowns, when stores are closed, people have relied heavily on group buying, fresh food e-commerce and online food delivery services. Lockdowns have greatly increased the penetration of online shopping, changing people’s shopping habits.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of biscuits and snack bars.See All of Our Definitions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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