Competitive Landscape
Mondelez Leverages Trust and Portfolio Strength to Outpace Rivals
Sweet biscuits, snack bars and fruit snacks remains moderately concentrated, with Mondelez China Inc expected to hold a commanding lead with a 20% retail value share in 2026. The company has consistently increased its share from 16% in 2021, demonstrating rising strength, while the following players, Dongguan Hsu-Fu-Chi Food Co Ltd, Shanghai Glico Food Co, and You Yi Jia (Shanghai) Food Trading Co Ltd, are each anticipated to account for less than a 4% share in 2026.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Biscuits, Snack Bars and Fruit Snacks in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in China?
- Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in China?
- How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in China?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in China?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Biscuits, Snack Bars and Fruit Snacks in China - Category analysis
Key Data Insights
Sweet Biscuits, Snack Bars and Fruit Snacks Summary
Value Sales Stagnate as Health Concerns, Falling Population, and Search for Value Impact Sales
Large Family Packs and Bulk Deals Drive Sales of Sweet Biscuits
Manufacturers Adapt to New Meal Replacement Trend
Brands Will Reformulate with Less Sugar as Consumers Demand Healthier Choices
Sweet Biscuits Set to Maintain Leadership, but Will Face Slow Volume Growth From Stagnant Innovation
Snack Bars to See Volumes Accelerate Due to Functional Benefits and Meal Replacement Positioning
Mondelez Leverages Trust and Portfolio Strength to Outpace Rivals
Food Specialists Outperform as Value Strategies Win Cautious Shoppers
Tmall, Jd.Com and Douyin Shape Online Snacking with Impulse and Function
Shifting Formats and Channel-Specific Engineering
Reformulation and Portfolio Diversification
Strategic Realignment and Competitive Pressures
Snacks in China - Industry Overview
2026 Developments
Key Data Insights
Demand for Affordability Impacts Pack Sizes and Retail Channels
Savoury Snacks Gains Ground as Spicy Innovation Redefines Indulgence
Emerging Brands and Multinationals Adjust Strategies to Secure Value Share
Ice Cream Brands Will Leverage Indulgent Experiences for Growth
Portion Control and Permissible Indulgence Expected to Shape Snacks Innovation
Social Commerce Platforms to Accelerate Growth and Reshape Purchasing Behaviour
Highly Fragmented Competitive Landscape for Snacks, Led by Mondelez
Mars Expands Its Reach to Savoury Snacks with Kellanova and Flavour Innovation
Snacks Discount Stores Gain Share as Supermarkets Loses Relevance
Retail E-Commerce Captures High-Frequency Impulse Demand with Rapid Delivery
Flavour and Distribution Are Two Areas of Innovation
Yanjinpuzi and Golden Monkey Innovate in Savoury Snacks and Chocolate Confectionery, Respectively
Recent Developments Reshape the Competitive Dynamics
Country Reports Disclaimer
The following categories and subcategories are included:
Sweet Biscuits, Snack Bars and Fruit Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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