Country Report

Biscuits and Snack Bars in

Sweet Biscuits, Snack Bars and Fruit Snacks in China

Sep 2020

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Executive Summary

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2020 IMPACT

COVID-19 and health concerns put pressure on sales in 2020

Sweet biscuits, snack bars and fruit snacks has seen sales decline in current value terms in 2020 with the lockdown having taken its toll. The cancellation of Chinese New Year celebrations came as a blow, with sweet biscuits in boxes often bought as gifts, while limitations on movement have also reduced the opportunity to purchase these products.

Growing focus on sport and exercise driving demand for protein/energy bars

Protein/energy bars is set to remain the most dynamic category in sweet biscuits, snack bars and fruit snacks in 2020, despite the challenges posed by COVID-19. The category has benefited from a rise in health- and body-consciousness leading to an increasing number of Chinese people engaging in regular exercise and sporting activity, as well as increasing publicity surrounding protein supplementation.

Fruit snacks benefiting from development of freeze-dried products

Despite seeing sales drop sharply in 2020 due to the lockdown, fruit snacks is still seen to offer some potential. These products are perceived as a healthier and more natural option to some other snacks and as such sales should rebound strongly in 2021.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Biscuits and Snack Bars industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Biscuits and Snack Bars industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Biscuits and Snack Bars in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Biscuits and Snack Bars in China?
What are the major brands in China?
Which dietary supplement grew the fastest in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

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Sweet Biscuits, Snack Bars and Fruit Snacks in China - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 and health concerns put pressure on sales in 2020

Growing focus on sport and exercise driving demand for protein/energy bars

Fruit snacks benefiting from development of freeze-dried products

RECOVERY AND OPPORTUNITIES

Engaging younger consumers with flavour innovations and a digital strategy key to growth as Oreo makes gains

Focus on healthy eating bodes well for fruit snacks

Protein/energy bars lacks awareness but offers promise

CATEGORY DATA

Table 1 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020
Table 2 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020
Table 3 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020
Table 4 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020
Table 6 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020
Table 7 NBO Company Shares of Sweet Biscuits: % Value 2016-2020
Table 8 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020
Table 9 NBO Company Shares of Snack Bars: % Value 2016-2020
Table 10 LBN Brand Shares of Snack Bars: % Value 2017-2020
Table 11 NBO Company Shares of Fruit Snacks: % Value 2016-2020
Table 12 LBN Brand Shares of Fruit Snacks: % Value 2017-2020
Table 13 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020
Table 14 Distribution of Sweet Biscuits by Format: % Value 2015-2020
Table 15 Distribution of Snack Bars by Format: % Value 2015-2020
Table 16 Distribution of Fruit Snacks by Format: % Value 2015-2020
Table 17 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
Table 18 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
Table 19 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
Table 20 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025

Packaged Food in China - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Foodservice hit during peak season
Shift to retail insufficient to make up for loss of cooking ingredients and meals sales
Tea shops recovering quickly

Consumer Foodservice

COVID-19 bolsters commitment to digital engagement
Ready-to-cook sets target rise in home cooking
Hotpot remains popular, with foodservice operators targeting home delivery

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 21 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 22 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 23 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 24 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 25 Sales of Packaged Food by Category: Volume 2015-2020
Table 26 Sales of Packaged Food by Category: Value 2015-2020
Table 27 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 28 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 29 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 30 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 31 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 32 Penetration of Private Label by Category: % Value 2015-2020
Table 33 Distribution of Packaged Food by Format: % Value 2015-2020
Table 34 Distribution of Packaged Food by Format and Category: % Value 2020
Table 35 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 36 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 37 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 38 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in China

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 and health concerns put pressure on sales in 2020

Growing focus on sport and exercise driving demand for protein/energy bars

Fruit snacks benefiting from development of freeze-dried products

Overview

Why buy this report?

GET MORE FOR LESS!

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Table of Contents

Sweet Biscuits, Snack Bars and Fruit Snacks in China - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 and health concerns put pressure on sales in 2020

Growing focus on sport and exercise driving demand for protein/energy bars

Fruit snacks benefiting from development of freeze-dried products

RECOVERY AND OPPORTUNITIES

Engaging younger consumers with flavour innovations and a digital strategy key to growth as Oreo makes gains

Focus on healthy eating bodes well for fruit snacks

Protein/energy bars lacks awareness but offers promise

CATEGORY DATA

Packaged Food in China - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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