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Learn moreOct 2020
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In 2019 and early 2020, sweet biscuits, snack bars and fruit snacks benefitted from growing interest in health and wellness, rising disposable incomes and increasingly busy lifestyles, which strengthened consumer demand for tasty, nutritious and convenient products. Therefore, Bulgaria’s two-month state of emergency precipitated an enormous lifestyle change for much of the population, which will prevent sweet biscuits, snack bars and fruit snacks from growing to its full potential in 2020.
Sweet biscuits benefits from a long history and a much broader appeal than snack bars or fruit snacks in Bulgaria. Moreover, sweet biscuits are considerably cheaper, more widely available and tend to benefit from much stronger marketing support, through television and online advertising.
Fruit snacks in Bulgaria benefits from a favourable climate and strong domestic production. Bulgarian manufacturers Victoria Nuts EOOD, Detelina Sevlievo and Elit-P EOOD will hold just over half of the value share in fruit snacks in 2020.
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Sample Biscuits and Snack Bars Data
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Overview
Discover the latest market trends and uncover sources of future market growth for the Biscuits and Snack Bars industry in Bulgaria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Biscuits and Snack Bars industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.