Country Report

Biscuits and Snack Bars in

Sweet Biscuits, Snack Bars and Fruit Snacks in Bulgaria

33 pages, Jul 2018

US$990

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Executive Summary

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PROSPECTS

Healthy snacking and convenience drive category growth

Sweet biscuits, snacks bars and fruit snacks is a category experiencing wide innovation in terms of packaging, new flavours, shapes and technologies, while another key driver for increasing growth is the increasing consumer preference for convenience. In 2017, Prestige-96 AD launched a new type of biscuit with raspberries and milk chocolate under its brand Prestige.

Stable prices maintained by competition

Average unit price in the category overall has remained quite stable. Prices for sweet biscuits however have also remained quite stagnant in 2018 and over the last couple of years were slightly down, mainly due to the strong competition in this category and private label lines, with discounter Lidl entering aggressively with many new products and a wide variety of flavours.

COMPETITIVE LANDSCAPE

Local players outperform multinationals

There is significant fragmentation in this category. The international company Mondelez is present but ranked second in the category, while the leader is domestic player Prestige-96 OOD.

Branded products overcome private label products

Despite the fact that private label registered growth in 2018 and modern grocery retailers such as Lidl and Kaufland constantly promote on TV, their products are unable to overcome the well-established connection between consumers and companies in this category.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Biscuits and Snack Bars industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Biscuits and Snack Bars industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Biscuits and Snack Bars in Bulgaria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Biscuits and Snack Bars in Bulgaria?
What are the major brands in Bulgaria?
Which dietary supplement grew the fastest in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

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Sweet Biscuits, Snack Bars and Fruit Snacks in Bulgaria - Category analysis

HEADLINES

PROSPECTS

Healthy snacking and convenience drive category growth

Stable prices maintained by competition

COMPETITIVE LANDSCAPE

Local players outperform multinationals

Branded products overcome private label products

CATEGORY DATA

Table 1 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2013-2018
Table 2 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2013-2018
Table 3 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2013-2018
Table 4 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2014-2018
Table 6 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2018
Table 7 NBO Company Shares of Sweet Biscuits: % Value 2014-2018
Table 8 LBN Brand Shares of Sweet Biscuits: % Value 2015-2018
Table 9 NBO Company Shares of Snack Bars: % Value 2014-2018
Table 10 LBN Brand Shares of Snack Bars: % Value 2015-2018
Table 11 NBO Company Shares of Fruit Snacks: % Value 2014-2018
Table 12 LBN Brand Shares of Fruit Snacks: % Value 2015-2018
Table 13 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2013-2018
Table 14 Distribution of Sweet Biscuits by Format: % Value 2013-2018
Table 15 Distribution of Snack Bars by Format: % Value 2013-2018
Table 16 Distribution of Fruit Snacks by Format: % Value 2013-2018
Table 17 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2018-2023
Table 18 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 19 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 20 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023

Packaged Food in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

Increased purchasing power to boost demand for better quality food

Growth fuelled by emergence of health and wellness products

Leading players investing in cross-category presence and strong promotions

Modern grocery retailers gaining sales share

Packaged food to continue posting stable and steady growth

FOODSERVICE

Sales to Foodservice

Sales to foodservice to stagnate in 2018

Tortilla chips, shelf stable dairy desserts, breakfast cereals and savoury biscuits performing well

Foodservice sales to continue developing

Consumer Foodservice

Economic development, convenience and tourism to boost consumer foodservice growth
Number of outlets stabilises in 2018
Large international brands lead growth

CATEGORY DATA

Table 21 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 22 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 23 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 24 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 25 Sales of Packaged Food by Category: Volume 2013-2018
Table 26 Sales of Packaged Food by Category: Value 2013-2018
Table 27 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 28 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 29 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 30 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 31 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 32 Penetration of Private Label by Category: % Value 2013-2018
Table 33 Distribution of Packaged Food by Format: % Value 2013-2018
Table 34 Distribution of Packaged Food by Format and Category: % Value 2018
Table 35 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 36 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 37 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 38 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in Bulgaria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Healthy snacking and convenience drive category growth

Stable prices maintained by competition

COMPETITIVE LANDSCAPE

Local players outperform multinationals

Branded products overcome private label products

Overview

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Table of Contents

Sweet Biscuits, Snack Bars and Fruit Snacks in Bulgaria - Category analysis

HEADLINES

PROSPECTS

Healthy snacking and convenience drive category growth

Stable prices maintained by competition

COMPETITIVE LANDSCAPE

Local players outperform multinationals

Branded products overcome private label products

CATEGORY DATA

Packaged Food in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

Increased purchasing power to boost demand for better quality food

Growth fuelled by emergence of health and wellness products

Leading players investing in cross-category presence and strong promotions

Modern grocery retailers gaining sales share

Packaged food to continue posting stable and steady growth

FOODSERVICE

Sales to Foodservice

Tortilla chips, shelf stable dairy desserts, breakfast cereals and savoury biscuits performing well

Consumer Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

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