Country Report

Biscuits and Snack Bars in

Sweet Biscuits, Snack Bars and Fruit Snacks in Bulgaria

41 pages, Jul 2017

US$990

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Executive Summary

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TRENDS

Sweet biscuits remained the absolute leader with a total value share of 90% for 2017, despite its share declining one percentage point compared to the previous year mainly due to the stronger presence and development of fruit snacks and snack bars which appear to be healthier alternatives.

COMPETITIVE LANDSCAPE

Prestige-96 OOD led sweet biscuits, snack bars and fruit snacks in 2017 with a 23% value share. The company stood out with many innovative products in 2016 and 2017 – Prestige Wellness, Frunu, 100% Power. It managed to maintain its leadership by establishing a strong distribution network not only in modern grocery retailers but traditional channels too. In order not to lose share of sales the company launched new wellness products and fruit snacks in order to attract the attention of the younger generations.

PROSPECTS

In the forecast period more companies (now situated in traditional categories such as sweet biscuits for example) are expected to enter other, new categories in order to develop, increase sales share and attract the younger generations for whom plain wafers and biscuits are not an option to satisfy their sweet cravings.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Biscuits and Snack Bars industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Biscuits and Snack Bars industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Biscuits and Snack Bars in Bulgaria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Biscuits and Snack Bars in Bulgaria?
What are the major brands in Bulgaria?
Which dietary supplement grew the fastest in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

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Sweet Biscuits, Snack Bars and Fruit Snacks in Bulgaria - Company Profiles

Billa Bulgaria EOOD in Packaged Food (Bulgaria)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Mondelez Bulgaria AD in Packaged Food (Bulgaria)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Prestige-96 OOD in Packaged Food (Bulgaria)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Billa Bulgaria EOOD: Key Facts
Summary 2 Billa Bulgaria EOOD: Operational Indicators 2015-2017
Summary 3 Billa Bulgaria EOOD: Private Label Portfolio
Summary 4 Billa Bulgaria EOOD: Competitive Position 2017
Summary 5 Mondelez Bulgaria AD: Key Facts
Summary 6 Mondelez Bulgaria AD: Competitive Position 2017
Summary 7 Prestige-96 OOD: Key Facts
Summary 8 Prestige-96 OOD: Competitive Position 2017

Packaged Food in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

Consumer expectations in terms of packaged food quality continue to rise

Retailers add higher quality options to their private label portfolios

Leading modern grocery retailers expand following bankruptcy of competitors

Packaged food quality standards improve as modern grocery retailers gain ground

Retailers will continue to expand private label packaged food lines

KEY TRENDS AND DEVELOPMENTS

Drugstores/parapharmacies emerges as a new distribution channel in packaged food

Outlook

Modern grocery retailers increase advertising budgets

Outlook

Leading retailers develop private label organic packaged food lines

Outlook

Leading retailers invest in corporate social responsibility initiatives

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in Bulgaria

New Report Guarantee

Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Overview

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Table of Contents

Sweet Biscuits, Snack Bars and Fruit Snacks in Bulgaria - Company Profiles

Billa Bulgaria EOOD in Packaged Food (Bulgaria)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Mondelez Bulgaria AD in Packaged Food (Bulgaria)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Prestige-96 OOD in Packaged Food (Bulgaria)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

Consumer expectations in terms of packaged food quality continue to rise

Retailers add higher quality options to their private label portfolios

Leading modern grocery retailers expand following bankruptcy of competitors

Packaged food quality standards improve as modern grocery retailers gain ground

Retailers will continue to expand private label packaged food lines

KEY TRENDS AND DEVELOPMENTS

Drugstores/parapharmacies emerges as a new distribution channel in packaged food

Modern grocery retailers increase advertising budgets

Leading retailers develop private label organic packaged food lines

Leading retailers invest in corporate social responsibility initiatives

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

SOURCES

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