Country Report

Biscuits and Snack Bars in

Sweet Biscuits, Snack Bars and Fruit Snacks in Bulgaria

Oct 2020

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Executive Summary

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2020 IMPACT

Lockdown changes Bulgarian snacking habits and reduces impulse purchases of sweet biscuits, snack bars and fruit snacks in 2020

In 2019 and early 2020, sweet biscuits, snack bars and fruit snacks benefitted from growing interest in health and wellness, rising disposable incomes and increasingly busy lifestyles, which strengthened consumer demand for tasty, nutritious and convenient products. Therefore, Bulgaria’s two-month state of emergency precipitated an enormous lifestyle change for much of the population, which will prevent sweet biscuits, snack bars and fruit snacks from growing to its full potential in 2020.

Success in sweet biscuits ensures buoyancy for leading player Prestige-96 in 2020

Sweet biscuits benefits from a long history and a much broader appeal than snack bars or fruit snacks in Bulgaria. Moreover, sweet biscuits are considerably cheaper, more widely available and tend to benefit from much stronger marketing support, through television and online advertising.

Competition is fierce as Bulgarian consumers become increasingly discerning

Fruit snacks in Bulgaria benefits from a favourable climate and strong domestic production. Bulgarian manufacturers Victoria Nuts EOOD, Detelina Sevlievo and Elit-P EOOD will hold just over half of the value share in fruit snacks in 2020.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Biscuits and Snack Bars industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Biscuits and Snack Bars industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Biscuits and Snack Bars in Bulgaria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Biscuits and Snack Bars in Bulgaria?
What are the major brands in Bulgaria?
Which dietary supplement grew the fastest in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

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Sweet Biscuits, Snack Bars and Fruit Snacks in Bulgaria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Lockdown changes Bulgarian snacking habits and reduces impulse purchases of sweet biscuits, snack bars and fruit snacks in 2020

Success in sweet biscuits ensures buoyancy for leading player Prestige-96 in 2020

Competition is fierce as Bulgarian consumers become increasingly discerning

RECOVERY AND OPPORTUNITIES

Return to busier lifestyles to drive growth of convenient products

Leading player Prestige-96 can expect buoyancy over the forecast period

Health and wellness to gain influence and drive innovation over the forecast period

CATEGORY DATA

Table 1 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020
Table 2 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020
Table 3 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020
Table 4 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020
Table 6 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020
Table 7 NBO Company Shares of Sweet Biscuits: % Value 2016-2020
Table 8 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020
Table 9 NBO Company Shares of Snack Bars: % Value 2016-2020
Table 10 LBN Brand Shares of Snack Bars: % Value 2017-2020
Table 11 NBO Company Shares of Fruit Snacks: % Value 2016-2020
Table 12 LBN Brand Shares of Fruit Snacks: % Value 2017-2020
Table 13 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020
Table 14 Distribution of Sweet Biscuits by Format: % Value 2015-2020
Table 15 Distribution of Snack Bars by Format: % Value 2015-2020
Table 16 Distribution of Fruit Snacks by Format: % Value 2015-2020
Table 17 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2020-2025
Table 18 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
Table 19 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
Table 20 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025

Packaged Food in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Foodservice operators try to be flexible
Decline in tourist numbers hits foodservice volume sales hard
Home delivery does not compensate for loss of business in foodservice

Consumer Foodservice

Consumer foodservice is highly dependent on foreign tourists and is decimated in 2020 by lack of visitors
All consumer foodservice affected by COVID-19 but certain types of outlets suffer more than others
VAT rate reduced to alleviate losses in consumer foodservice

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2017-2024
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2016-2024
Table 21 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 22 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 23 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 24 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 25 Sales of Packaged Food by Category: Volume 2015-2020
Table 26 Sales of Packaged Food by Category: Value 2015-2020
Table 27 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 28 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 29 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 30 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 31 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 32 Penetration of Private Label by Category: % Value 2015-2020
Table 33 Distribution of Packaged Food by Format: % Value 2015-2020
Table 34 Distribution of Packaged Food by Format and Category: % Value 2020
Table 35 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 36 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 37 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 38 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in Bulgaria

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Lockdown changes Bulgarian snacking habits and reduces impulse purchases of sweet biscuits, snack bars and fruit snacks in 2020

Success in sweet biscuits ensures buoyancy for leading player Prestige-96 in 2020

Competition is fierce as Bulgarian consumers become increasingly discerning

Overview

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Table of Contents

Sweet Biscuits, Snack Bars and Fruit Snacks in Bulgaria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Lockdown changes Bulgarian snacking habits and reduces impulse purchases of sweet biscuits, snack bars and fruit snacks in 2020

Success in sweet biscuits ensures buoyancy for leading player Prestige-96 in 2020

Competition is fierce as Bulgarian consumers become increasingly discerning

RECOVERY AND OPPORTUNITIES

Return to busier lifestyles to drive growth of convenient products

Leading player Prestige-96 can expect buoyancy over the forecast period

Health and wellness to gain influence and drive innovation over the forecast period

CATEGORY DATA

Packaged Food in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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