Dishwashing benefitted from the lockdowns in 2020, with double-digit value growth, as more dishes were washed due to people being obliged to spend significant amounts of time at home. In 2021, with society gradually opening up, value sales registered a slight drop.
Dishwashing continued to be dominated by multinationals, Henkel, Reckitt Benckiser and Procter & Gamble in 2021, due to their strength in automatic dishwashing with a lower presence in hand dishwashing. Their respective brands are Somat, Finish and Jar.
With the pandemic and the need for constant hand washing negatively impacting skin, hand dishwashing players responded by launching products that claimed to protect the skin, with aloe vera or vitamin E commonly used an ingredient. Consumers also look for scent and lemon and apple scented detergents are the most common and one of the reasons is that the first detergents had these odours because citric acid was used to give extra shine to washed dishes.
Over the forecast period, dishwashing will register muted constant value growth and minimal volume growth, with population decline dampening volume sales. Automatic dishwashing will outperform hand dishwashing, as consumers appreciate its conveniences and also automatic dishwashing appliances become more affordable.
Hand dishwashing will continue losing ground to automatic dishwashing products. All the same, there will still be demand for hand dishwashing products.
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This is the aggregation of hand and automatic dishwashing products and dishwashing additives.See All of Our Definitions
This report originates from Passport, our Dishwashing research and analysis database.
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