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Dishwashing in Pakistan

March 2022
USD 1,195
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This report comes in PDF with additional info in Excel included.


Understand the latest market trends and future growth opportunities for the Dishwashing industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Dishwashing industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Dishwashing in Pakistan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Dishwashing in Pakistan?
  • Which are the leading brands in Dishwashing in Pakistan?
  • How are products distributed in Dishwashing in Pakistan?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Dishwashing in Pakistan - Category analysis


Population growth and urbanisation positively impact dishwashing in 2021
Colgate-Palmolive leads dishwashing in 2021, with its flagship brand Max
Unilever Pakistan’s value share continues declining during 2021
Shift from unbranded to branded set to drive sales during the forecast period
Automatic dishwashing to attain no significant presence over the forecast period
Hand dishwashing will remain dominated by bar format despite introduction of new formats
Table 1 Household Possession of Dishwashers 2015-2020
Table 2 Sales of Dishwashing by Category: Value 2016-2021
Table 3 Sales of Dishwashing by Category: % Value Growth 2016-2021
Table 4 NBO Company Shares of Dishwashing: % Value 2017-2021
Table 5 LBN Brand Shares of Dishwashing: % Value 2018-2021
Table 6 Forecast Sales of Dishwashing by Category: Value 2021-2026
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026

Home Care in Pakistan - Industry Overview

Home care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home care?
Table 8 Households 2016-2021
Table 9 Sales of Home Care by Category: Value 2016-2021
Table 10 Sales of Home Care by Category: % Value Growth 2016-2021
Table 11 NBO Company Shares of Home Care: % Value 2017-2021
Table 12 LBN Brand Shares of Home Care: % Value 2018-2021
Table 13 Distribution of Home Care by Format: % Value 2016-2021
Table 14 Distribution of Home Care by Format and Category: % Value 2021
Table 15 Forecast Sales of Home Care by Category: Value 2021-2026
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2021-2026


Summary 1 Research Sources
The following categories and subcategories are included:


    • Automatic Dishwashing Liquids
    • Automatic Dishwashing Powders
    • Automatic Dishwashing Tablets
    • Dishwashing Additives
  • Hand Dishwashing


This is the aggregation of hand and automatic dishwashing products and dishwashing additives.

See All of Our Definitions

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Dishwashing research and analysis database.


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