Hand dishwashing is expected to register strong growth over the forecast period in retail volume terms. Urbanisation and a rapid increase in the population along with the ongoing conversion from unbranded to branded hand dishwashing alternatives are likely to remain the key growth drivers.
Dishwashing in Pakistan is likely to remain largely limited to sales of hand dishwashing over the forecast period with automatic dishwashing likely to remain a niche area. This is due to the availability of cheap labour which makes cleaners affordable to higher income households, with these domestic workers used for dishwashing in addition to other household tasks.
Dishwashing bars is expected to remain the dominant format for hand dishwashing in the country over the forecast period. Despite the leading brands introducing new formats such as liquids and paste, the penetration and awareness of these formats remains low.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of hand and automatic dishwashing products and dishwashing additives.See All of Our Definitions
This report originates from Passport, our Dishwashing research and analysis database.
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