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Country Report

Dishwashing in

Dishwashing in Latvia

14 pages, Feb 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Convenience drives dishwashing

Dishwashing achieved moderate value growth in 2017 due to the increasing penetration of dishwashers in the country. This reflects the growing trend for increasing personal convenience as well as the better economic situation among Latvians.

Price-based promotions remain widespread

Price-based promotions are set to remain widespread within dishwashing over the forecast period as major brands compete for volume gains. These promotional activities are used by all players within dishwashing.

Demand for eco-friendly and sustainable products grows

A growing number of consumers has become more aware and educated about the chemicals present in dishwashing products and their effect on human health and the environment. A lot of chemicals, such as phosphates, which are present in detergents, are known for their negative effect on health and the environment.

COMPETITIVE LANDSCAPE

Procter & Gamble leads sales

International players continued to lead the dishwashing category in Latvia in 2017. Procter & Gamble remained the leading company, based entirely on the Fairy brand.

Consumers recognise and value domestic player Spodriba

Despite the fact that international players lead the dishwashing category, domestic player Spodriba continues to strengthen its position, as consumer trust in the quality of domestic products continued to improve over 2017. Spodriba was represented by Zilgme in hand dishwashing and Eco Seal in hand and automatic dishwashing.

Private label gains ground in dishwashing

Private label dishwashing products posted notable value sales growth in 2017. Marine by Rimi Latvia SIA and Domol by Drogas AS were present in dishwashing.

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Samples

Dishwashing Market Sample Report Dishwashing Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in Latvia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dishwashing in Latvia?
What are the major brands in Latvia?
What is the dishwasher penetration rate in Latvia?
What are the key new product launches in the dishwashing products market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Dishwashing in Latvia - Category analysis

HEADLINES

PROSPECTS

Convenience drives dishwashing

Price-based promotions remain widespread

Demand for eco-friendly and sustainable products grows

COMPETITIVE LANDSCAPE

Procter & Gamble leads sales

Consumers recognise and value domestic player Spodriba

Private label gains ground in dishwashing

CATEGORY INDICATORS

Table 1 Household Possession of Dishwashers 2012-2017

CATEGORY DATA

Table 2 Sales of Dishwashing by Category: Value 2012-2017
Table 3 Sales of Dishwashing by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Dishwashing: % Value 2013-2017
Table 5 LBN Brand Shares of Dishwashing: % Value 2014-2017
Table 6 Forecast Sales of Dishwashing by Category: Value 2017-2022
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022

Home Care in Latvia - Industry Overview

EXECUTIVE SUMMARY

Latvian home care becomes greener

Convenience and eco-friendliness define development

Private label and Spodriba challenge international brands

Retailer power rises

Eco-friendliness and retailers will redefine most markets

MARKET INDICATORS

Table 8 Households 2012-2017

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2012-2017
Table 10 Sales of Home Care by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Home Care: % Value 2013-2017
Table 12 LBN Brand Shares of Home Care: % Value 2014-2017
Table 13 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 14 Distribution of Home Care by Format: % Value 2012-2017
Table 15 Distribution of Home Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Home Care by Category: Value 2017-2022
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Dishwashing in Latvia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Convenience drives dishwashing

Price-based promotions remain widespread

Demand for eco-friendly and sustainable products grows

COMPETITIVE LANDSCAPE

Procter & Gamble leads sales

Consumers recognise and value domestic player Spodriba

Private label gains ground in dishwashing

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Dishwashing in Latvia - Category analysis

HEADLINES

PROSPECTS

Convenience drives dishwashing

Price-based promotions remain widespread

Demand for eco-friendly and sustainable products grows

COMPETITIVE LANDSCAPE

Procter & Gamble leads sales

Consumers recognise and value domestic player Spodriba

Private label gains ground in dishwashing

CATEGORY INDICATORS

CATEGORY DATA

Home Care in Latvia - Industry Overview

EXECUTIVE SUMMARY

Latvian home care becomes greener

Convenience and eco-friendliness define development

Private label and Spodriba challenge international brands

Retailer power rises

Eco-friendliness and retailers will redefine most markets

MARKET INDICATORS

MARKET DATA

SOURCES

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