Lockdown in 2020 saw dishwashing generate positive volume growth for the first time in the review period; consumers that were self-isolating, working or studying from home, or unable to travel or socialise cooked and ate more at home. Volume gains were not huge, but significant nonetheless.
Automatic dishwashing tablets are set to be the best performing category in dishwashing in 2021. Household penetration of these appliances continues to rise, driven by falling prices, product development and string consumer demand for convenience.
Although automatic dishwashers are becoming the household norm in Latvia, significant numbers of households do not have them, and even households with a dishwasher will buy hand dishwashing products for products that cannot be put in the appliance, or to do a small wash. As a result, volume sales of hand dishwashing products still significantly outweigh automatic dishwashing sales in 2021.
As households continue to switch from manual to automatic dishwashing, the growth of automatic dishwashing products is expected to continue in the forecast period, and sales of manual dishwashing products are likely to fall.
Although there are solid health and wellness trends in Latvia, there are limited choices within automatic dishwashing for natural detergents with a low chemical or organic profile. This may be because many of these products are perceived to be less effective than conventional products; however, consumer demand for greener dishwashing products is emerging strongly in the wake of the pandemic.
German discounter Lidl entered the Latvian grocery channel at the end of 2021 in Latvia. Lidl has a wide portfolio of private label dishwashing products, and every European country it has ever entered has seen consumers switch to its offer, thanks to the low prices and credibility of its offer.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See All of Our DefinitionsThis report originates from Passport, our Dishwashing research and analysis database.
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