Hand dishwashing is expected to continue recording strong growth in retail volume terms over the forecast period. Sales will likely be supported by factors such as a significant increase in the number of households and an improving economy.
Demand for automatic dishwashing is set to remain limited, with only moderate growth in retail volume sales projected for the forecast period. The penetration rate of dishwashers remained low at the end of the review period, even amongst affluent urban dwellers.
Filipinos, especially within the mass market segment, will likely continue buying smaller sachet sized packs of hand dishwashing products, especially when shopping in sari sari stores. This is because these smaller packs are all some people can afford, with many workers still paid daily and so manage their finances accordingly.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.See All of Our Definitions
This report originates from Passport, our Dishwashing research and analysis database.
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