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Country Report

Dishwashing in

Dishwashing in the Philippines

13 pages, Jul 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Liquid format performs better than paste in hand dishwashing

Hand dishwashing in liquid form performs better than the paste format, which remained present in the Philippines at the end of the review period, due to prevailing consumer habits, such as the perception that it offers greater value for money compared to liquid hand dishwashing. However, paste holds a low share of hand dishwashing in the Philippines.

Not least due to enjoying stronger marketing

Liquid hand dishwashing also benefits from stronger marketing activities that emphasise its effectiveness in cleaning kitchen utensils and crockery. For example, Joy, the leading brand by Procter & Gamble, was backed by a highly successful advertising campaign that convinced consumers in Luzon, the biggest group of islands in the Philippines, that liquid is more effective than paste at washing utensils.

Strong growth rates projected for hand dishwashing due to low penetration rates of dishwashers

A substantial majority of households in the Philippines, in both the rural and urban areas, do not own automatic dishwashers due to their prohibitive cost. As a result, there is little to no demand for automatic dishwashing tablets.

COMPETITIVE LANDSCAPE

Procter & Gamble Philippines Inc leads hand dishwashing

Joy, by Procter & Gamble, continued to lead dishwashing in 2017, gaining marginal value share. Due to its strong brand presence on social media sites such as Facebook and YouTube, it is likely to expand over the forecast period.

Premiumisation arrives in hand dishwashing

The premiumisation trend was also observed – in 2015, Procter & Gamble released a formulation of Joy infused with Olay. This formulation combined a hand dishwashing liquid with a skin care line and was advertised as effective at cleaning utensils while also moisturising the user’s skin.

Relaxed regulations allow new brands to compete in the category

The Bureau of Customs and the Department of Health have eased their regulations regarding the entry of hazardous household substances and licensing requirements for household goods in the country. As a result, smaller players such as Zip from Lam Soong Group, which is based in Malaysia, Mr Sulit Dishwashing Liquid and Glad Dishwashing Liquid, were able to enter more easily from 2015-2017 and gain low shares, although they remain classified under “others”.

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Dishwashing Market Sample Report Dishwashing Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in Philippines market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dishwashing in Philippines?
What are the major brands in Philippines?
What is the dishwasher penetration rate in Philippines?
What are the key new product launches in the dishwashing products market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Dishwashing in the Philippines - Category analysis

HEADLINES

PROSPECTS

Liquid format performs better than paste in hand dishwashing

Not least due to enjoying stronger marketing

Strong growth rates projected for hand dishwashing due to low penetration rates of dishwashers

COMPETITIVE LANDSCAPE

Procter & Gamble Philippines Inc leads hand dishwashing

Premiumisation arrives in hand dishwashing

Relaxed regulations allow new brands to compete in the category

CATEGORY INDICATORS

Table 1 Household Possession of Dishwashers 2012-2017

CATEGORY DATA

Table 2 Sales of Dishwashing by Category: Value 2012-2017
Table 3 Sales of Dishwashing by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Dishwashing: % Value 2013-2017
Table 5 LBN Brand Shares of Dishwashing: % Value 2014-2017
Table 6 Forecast Sales of Dishwashing by Category: Value 2017-2022
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022

Home Care in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Multinational players continue to dominate home care in the Philippines

Healthy volume and value growth levels expected over the forecast period

Home care imbued with multifunctional properties attract consumers

Marketing tactics and promotional deals continue to be most effective way to sustain share

Unmet potential within the Philippines

MARKET INDICATORS

Table 8 Households 2012-2017

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2012-2017
Table 10 Sales of Home Care by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Home Care: % Value 2013-2017
Table 12 LBN Brand Shares of Home Care: % Value 2014-2017
Table 13 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 14 Distribution of Home Care by Format: % Value 2012-2017
Table 15 Distribution of Home Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Home Care by Category: Value 2017-2022
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Dishwashing in the Philippines

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Liquid format performs better than paste in hand dishwashing

Not least due to enjoying stronger marketing

Strong growth rates projected for hand dishwashing due to low penetration rates of dishwashers

COMPETITIVE LANDSCAPE

Procter & Gamble Philippines Inc leads hand dishwashing

Premiumisation arrives in hand dishwashing

Relaxed regulations allow new brands to compete in the category

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Dishwashing in the Philippines - Category analysis

HEADLINES

PROSPECTS

Liquid format performs better than paste in hand dishwashing

Not least due to enjoying stronger marketing

Strong growth rates projected for hand dishwashing due to low penetration rates of dishwashers

COMPETITIVE LANDSCAPE

Procter & Gamble Philippines Inc leads hand dishwashing

Premiumisation arrives in hand dishwashing

Relaxed regulations allow new brands to compete in the category

CATEGORY INDICATORS

CATEGORY DATA

Home Care in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Multinational players continue to dominate home care in the Philippines

Healthy volume and value growth levels expected over the forecast period

Home care imbued with multifunctional properties attract consumers

Marketing tactics and promotional deals continue to be most effective way to sustain share

Unmet potential within the Philippines

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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