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Learn moreFeb 2021
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With low penetration of dishwashers in the Philippines, hand dishwashing remained the dominant format within overall dishwashing in the country at the end of the review period. Pandemic-induced lockdown measures in 2020 resulted in the home seclusion trend which encouraged many consumers to cook meals from scratch as they were unable to eat out in horeca outlets.
Despite slower growth rates for dishwashing in 2020, some consumers, driven by decreasing disposable incomes due to rising unemployment, looked to hand dishwashing to offer multifunctionality. They therefore turned to these products to clean a range of surfaces including in the kitchen or floors rather than purchasing specific surface care products such as multi-purpose cleaners or floor cleaners which carry a higher average unit price in comparison.
Dishwashing in the Philippines remained a highly consolidated competitive landscape in 2020, dominated by Procter & Gamble Philippines through its brand Joy. Colgate-Palmolive Philippines Inc (Axion) and Unilever (Surf) were the only other players to hold double-digit value share, but followed the leader at a significant distance.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Philippines with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Dishwashing industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.
The Dishwashing in Philippines market research report includes:
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.