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Dishwashing in Belgium

February 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Dishwashing industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Dishwashing industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Dishwashing in Belgium report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Dishwashing in Belgium?
  • Which are the leading brands in Dishwashing in Belgium?
  • How are products distributed in Dishwashing in Belgium?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Dishwashing in Belgium - Category analysis

KEY DATA FINDINGS

2020 IMPACT

During and after COVID-19 lockdown, dishwashing sales are positively impacted as consumers spend more time working, learning and eating meals at home in 2020
Consumers continue to move away from other automatic dishwashing formats towards tablets, and from hand dishwashing towards automatic dishwashing
Dishwashing manufacturers focus product innovation on sustainable, eco-friendly dishwashing products in 2020

RECOVERY AND OPPORTUNITIES

Growth is set to decline in 2021, but sales levels are set to be higher than they were prior to COVID-19 for a while due to increased time spent at home
Manufacturers to focus on sustainable gel detergent while consumers continue to turn from hand to automatic dishwashing as appliances become more affordable
Further innovation set to centre on adding value through higher cleaning and scrubbing efficiency, eco-soluble packaging and other sustainability measures

CATEGORY INDICATORS

Table 1 Household Possession of Dishwashers 2015-2020

CATEGORY DATA

Table 2 Sales of Dishwashing by Category: Value 2015-2020 Table 3 Sales of Dishwashing by Category: % Value Growth 2015-2020 Table 4 NBO Company Shares of Dishwashing: % Value 2016-2020 Table 5 LBN Brand Shares of Dishwashing: % Value 2017-2020 Table 6 Forecast Sales of Dishwashing by Category: Value 2020-2025 Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2020-2025

Home Care in Belgium - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?
Chart 1 Home Care Value Sales Growth Scenarios: 2018-2025 Chart 2 Home Care Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 8 Households 2015-2020

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2015-2020 Table 10 Sales of Home Care by Category: % Value Growth 2015-2020 Table 11 NBO Company Shares of Home Care: % Value 2016-2020 Table 12 LBN Brand Shares of Home Care: % Value 2017-2020 Table 13 Penetration of Private Label in Home Care by Category: % Value 2015-2020 Table 14 Distribution of Home Care by Format: % Value 2015-2020 Table 15 Distribution of Home Care by Format and Category: % Value 2020 Table 16 Forecast Sales of Home Care by Category: Value 2020-2025 Table 17 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Dishwashing research and analysis database.

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