The majority of Mexicans were forced to work and study from home during the COVID-19 pandemic. In addition, consumer foodservice outlets were closed for all but delivery and takeaway services.
Manufacturers supported the messages around self-isolation during the pandemic, whilst also breaking some of the traditional stereotypes in Mexico. A campaign for the leading Salvo brand, for example, was run under the theme of Stay at Home and featured a couple where the man is washing the dishes and the woman is giving him a hug.
The COVID-19 pandemic did not bring a halt to new product development as players continued to compete aggressively in dishwashing. Manufacturers persisted in launching new dishwashing products, with products such as the Axion Natural Essentials brand appearing.
Given the strong emphasis on household hygiene and cleanliness during the COVID-19 pandemic, some consumers will have stocked up on hand dishwashing in 2020, especially given the affordability of these products. This contributed to exceptional retail volume growth in 2020, which will not be repeated in 2021.
It is more than likely that manufacturers will continue to focus on hygiene in their new product development. Innovation will focus on new ingredients, including natural products with antibacterial properties, and brands will continue to be positioned as having strong, deep cleaning features with the ability to kill bacteria, germs and viruses in order to minimise the chances of contracting a contagious disease.
More consumers are expected to invest in washing machines over the forecast period, driven by a number of factors. These appliances are often regarded as providing a superior clean to dishes, pots and cutlery, for example, than handwashing.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Dishwashing research and analysis database.
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