After a year, in 2020, in which dishwashing sales saw a real spike in demand, with consumers spending extended periods in home seclusion, with the country’s vaccination programme rolling out in 2021, Italian consumers have been determined to support the foodservice channel and restore their social life by increasing their dining out in this year. After months of cooking at home or using home delivery takeaways, they are once again wanting to meet up with people outside of their family circle and have therefore been going back to restaurants of all kinds.
As a result of the pandemic, Italian consumers have increasingly made their dishwashing purchases online, with e-commerce recording big share gains in both 2020 and 2021. Even though a large number of consumers returned to visiting physical stores after the initial spring lockdown in 2020, quite a sizeable section of shoppers did not return to their previous habits.
Environment sustainability and water saving are being communicated by major dishwashing manufacturers through TV advertising, educating consumers about the use of dishwashers to save on water and the use of chemical products. Although the concept is becoming familiar to a greater number of consumers, there is still a section of people pre-washing homewares prior to putting them into the dishwasher, due to not trusting the effectiveness of older appliances.
Dishwashing is expected to record positive current value growth rates throughout the forecast period. However, sales in volume terms will be slight declining year on year over the same period.
Environmental sustainability is expected to become increasingly important for consumers in the forecast period. Therefore, leading brands will continue to communicate the significant benefit of saving water with automatic dishwashing, in comparison to hand dishwashing.
In order to stay at the forefront of innovation, brands within dishwashing detergents are expected to partner up with dishwasher manufacturers, especially with regard to auto dosing. One example is represented by Beko and the Reckitt Benckiser products Finish Power gel and Brillasciuga, which are, respectively, a dishwashing detergent and a dishwashing additive.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Dishwashing industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
This report originates from Passport, our Dishwashing research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page