Sustainability is expected to become increasingly important for consumers during the forecast period. With the country having suffered what has been described as its worst drought for 70 years in 2022, the Italian government, as well as the leading manufacturers, are likely to continue to promote water saving measures, including avoiding pre-rinsing and running appliances only when at full capacity.
In order to stay at the forefront of innovation, the leading automatic dishwashing brands are expected to partner with dishwasher manufacturers, especially with regard to auto dosing. One notable example is Beko’s partnership with Reckitt Benckiser’s Finish Power gel and Brillasciuga, a dishwashing detergent and dishwashing additive, respectively.
Following its acquisition of the Last brand from Bolton Manitoba in 2022, Tavola is expected to strongly grow its share over the forecast period. Last is a historical brand in Italy, with a strong heritage among consumers.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See All of Our DefinitionsThis report originates from Passport, our Dishwashing research and analysis database.
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