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Country Report

Dishwashing in

Dishwashing in Costa Rica

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Additional functional benefits continue to boost dishwashing in 2018

Despite the traditional demand for affordable and effective grease-cutting dishwashing formulations, a broader base of local mid- and high-income consumers continued to gain an interest in specific products. This was particularly the case for liquid hand dishwashing capable of providing additional performance claims such as hand care formulations (based on natural/functional ingredients such as oats, aloe and vitamin E), as well as environmentally-friendly alternatives.

Innovative liquid formats to gain additional momentum

Although continuing to account for a significant proportion of hand dishwashing sales over the forecast period, dishwashing pastes, creams and bars are expected to continue losing relevance in comparison to more concentrated liquid formats, based on additional levels of availability and the developing self-care and environmental protection trends. However, more traditional and affordable solid dishwashing formats are anticipated to continue to be offered alongside concentrated and functional liquid alternatives, with many families using both types of products in their homes, depending on usage occasions (such as when hiring a house maid or when washing the dishes on their own) and the types of dishes to be washed (such as high grease pots versus glasses/cups).

COMPETITIVE LANDSCAPE

Traditional players continue to lead dishwashing

Despite the rising penetration of low-priced private label products across most Walmart retailers, recognisable brands such as the regional Axion (Colgate-Palmolive) and the domestic IREX remained ahead in value sales during 2018, maintaining a clear competitive advantage based on their consolidated logistics networks, which are capable of guaranteeing brand availability across a vast number of traditional and modern grocery retailers in the country, where they are capable of providing good levels of segmentation and competitive unit prices.

Consumers search for greater value savings

New economy products such as Wal-Mart’s private label lines and other imported and domestic products such as Salvo (Procter & Gamble) in addition to local brand Florex, continued to gained sales momentum based on point of sale promotional activities and multiple types of functional/performance claims, which include personal and environmental benefits. Therefore, brand loyalty continued to fade, particularly as local consumers’ economic confidence continued to drop, where families (especially women) continued to develop an additional interest in searching for regular promotions and discounts.

New specific alternatives to continue gaining penetration

As a broader base of low- and mid-income consumers becomes better informed about specific dishwashing products in terms of their functional benefits (including skin and environmental care claims) in addition to their disinfecting and grease-fighting properties, the demand for more efficient and concentrated proposals will be reflected in the further migration from more generic paste and creams towards liquid and gel presentations. In this context, affordable but specific functional alternatives such as Wal-Mart’s private label Great Value, are expected to continue gaining sales momentum across all Walmart retailing formats (ranging from discounters to hypermarkets), where privileged point of sale availability and aggressive unit prices will capitalise on local consumers’ evolving preferences.

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Dishwashing Market Sample Report Dishwashing Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in Costa Rica market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dishwashing in Costa Rica?
What are the major brands in Costa Rica?
What is the dishwasher penetration rate in Costa Rica?
What are the key new product launches in the dishwashing products market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Dishwashing in Costa Rica - Category analysis

HEADLINES

PROSPECTS

Additional functional benefits continue to boost dishwashing in 2018

Innovative liquid formats to gain additional momentum

COMPETITIVE LANDSCAPE

Traditional players continue to lead dishwashing

Consumers search for greater value savings

New specific alternatives to continue gaining penetration

CATEGORY INDICATORS

Table 1 Household Possession of Dishwashers 2013-2018

CATEGORY DATA

Table 2 Sales of Dishwashing by Category: Value 2013-2018
Table 3 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 5 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 6 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Home Care in Costa Rica - Industry Overview

EXECUTIVE SUMMARY

Changing lifestyles continue to drive specific value and environmentally-friendly home care in 2018

Segmentation and aggressive pricing relations set the pace of 2018’s value performance

International players maintain competitive advantage during 2018

Distribution efforts continue to focus on modern grocery retailers

New lifestyles and rising environmental conscience to continue influencing home care’s development

MARKET INDICATORS

Table 8 Households 2013-2018

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2013-2018
Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Care: % Value 2014-2018
Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 14 Distribution of Home Care by Format: % Value 2013-2018
Table 15 Distribution of Home Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Home Care by Category: Value 2018-2023
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Dishwashing in Costa Rica

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Additional functional benefits continue to boost dishwashing in 2018

Innovative liquid formats to gain additional momentum

COMPETITIVE LANDSCAPE

Traditional players continue to lead dishwashing

Consumers search for greater value savings

New specific alternatives to continue gaining penetration

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Dishwashing in Costa Rica - Category analysis

HEADLINES

PROSPECTS

Additional functional benefits continue to boost dishwashing in 2018

Innovative liquid formats to gain additional momentum

COMPETITIVE LANDSCAPE

Traditional players continue to lead dishwashing

Consumers search for greater value savings

New specific alternatives to continue gaining penetration

CATEGORY INDICATORS

CATEGORY DATA

Home Care in Costa Rica - Industry Overview

EXECUTIVE SUMMARY

Changing lifestyles continue to drive specific value and environmentally-friendly home care in 2018

Segmentation and aggressive pricing relations set the pace of 2018’s value performance

International players maintain competitive advantage during 2018

Distribution efforts continue to focus on modern grocery retailers

New lifestyles and rising environmental conscience to continue influencing home care’s development

MARKET INDICATORS

MARKET DATA

SOURCES

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