Culturally, automatic dishwashers are not considered essential in Costa Rican households, and many lower-income households cannot afford them. As 2022 saw soaring inflation and a devalued local currency, consumers are not likely to be rushing out to purchase new or replacement dishwashers in the near future.
Innovation in scent is set to become more prevalent as it allows players to attract consumers to new products without having to rise prices drastically. The likes of IREX are already focused on luring consumers through new scents in hand dishwashing such as coconut and apple, and more brands are anticipated to follow suit and widen the variety of scents on offer over the forecast period.
Consumers will continue to consider price and brands are expected to play with pack sizing in order to reduce the appearance of price rises as well as to be able to offer lower price tags on the shelves and draw in shoppers. Consumers will remain focused on juggling their budgets in order to be able to purchase all necessities as prices continue to rise.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See All of Our DefinitionsThis report originates from Passport, our Dishwashing research and analysis database.
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