The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreApr 2020
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
In 2019, value growth of dishwashing remained solid, with the category posting the same rate of growth that was seen in the previous year. While hand dishwashing continued to dominate sales due to low penetration of automatic dishwashers in the country, the penetration nevertheless continued to improve, and, indeed, it was automatic dishwashing powders that saw the highest growth over the year.
While traditional demand for affordable and effective grease-cutting dishwashing formulations continues unabated, a growing number of middle- and high-income consumers are showing interest in products that offer specific benefits. Not only is there higher demand for liquid hand dishwashing capable of providing such additional benefits as hand care formulations (containing natural/functional ingredients such as oats, aloe and vitamin E), but also for environmentally friendly alternatives.
Given the additional levels of availability and the developing self-care and environmental protection trends, dishwashing pastes, creams and bars are expected to continue losing relevance in Costa Rica over the forecast period in comparison to more concentrated liquid formats. However, more traditional and affordable solid dishwashing formats will undoubtedly be offered alongside concentrated and functional liquid alternatives, as many families use both types of products in their homes, depending on usage occasions (such as when hiring a housemaid or when washing the dishes on their own) and the types of dishes to be washed (such as highly greasy pots versus glasses/cups).
Colgate-Palmolive Costa Rica with the regional Axion brand maintained its strong lead in dishwashing in 2019, followed by the domestic player Irex Costa Rica with IREX. Irex holds a substantial value share but it is nevertheless at some distance behind that of the leading player.
New economy products that offer consumers savings, such as Wal-Mart’s private label lines and other imported and domestic products such as Salvo (Procter & Gamble) and the local brand Florex, continued to gained sales momentum based on regular point-of-sale promotional activities and multiple types of functional/performance claims, which include personal and environmental benefits. Therefore, brand loyalty has continued to fade, particularly as local consumers’ economic confidence continues to drop, prompting consumers (especially women) to develop an additional interest in searching for regular promotions and discounts.
Multifunctional dishwashing products, such as hand dishwashing liquid with skin care benefits, are expected to grow. Environmental friendliness overlaps with many multifunctional products in this space.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Costa Rica with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Dishwashing industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.
The Dishwashing in Costa Rica market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.