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Country Report

Dishwashing in

Dishwashing in Malaysia

14 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Change of healthier lifestyles to encourage eating in

Malays are reportedly becoming increasingly health conscious and the healthy lifestyle trend remains popular with the mushrooming of fitness centres, increasing participation in sporting events and growing demand for healthy food options. Due to the increasing cost of eating out combined with higher awareness of personal health, a growing number of consumers are leaning towards home-cooked food as this allows them to control the ingredients that go into their meals.

Low pressing need for dishwashers hinders growth for automatic dishwashing

Automatic dishwashing powders is not expected to record stronger value growth, despite a predicted increase in disposable incomes over the forecast period. This is largely due to the low reception of dishwashers among Malays, which is suspected to continue as most are used to and comfortable with hand dishwashing, while some remain unaware of the availability and capability of dishwashers.

COMPETITIVE LANDSCAPE

Key players focus on specific properties to compete in fragmented category

Competition is intensifying in dishwashing as there is a higher number of brands, especially domestic ones, on retailers’ shelves such as Win, Kizz and Magic 101. As all brands tend to compete with similar products but at different price points, some key players have launched new innovations that act as additional properties to the normal dishwashing function to claim a larger share.

Colgate-Palmolive retains its leading position

Colgate-Palmolive continued to lead dishwashing in 2017, gaining marginal share. The company owns two well-known hand dishwashing brands, Glo and Axion, to accommodate both format preferences of liquid and paste.

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Dishwashing Market Sample Report Dishwashing Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dishwashing in Malaysia?
What are the major brands in Malaysia?
What is the dishwasher penetration rate in Malaysia?
What are the key new product launches in the dishwashing products market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Dishwashing in Malaysia - Category analysis

HEADLINES

PROSPECTS

Change of healthier lifestyles to encourage eating in

Low pressing need for dishwashers hinders growth for automatic dishwashing

COMPETITIVE LANDSCAPE

Key players focus on specific properties to compete in fragmented category

Colgate-Palmolive retains its leading position

CATEGORY INDICATORS

Table 1 Household Possession of Dishwashers 2012-2017

CATEGORY DATA

Table 2 Sales of Dishwashing by Category: Value 2012-2017
Table 3 Sales of Dishwashing by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Dishwashing: % Value 2013-2017
Table 5 LBN Brand Shares of Dishwashing: % Value 2014-2017
Table 6 Forecast Sales of Dishwashing by Category: Value 2017-2022
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022

Home Care in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Home care records moderate growth in 2017

Consumers seek value for money in home care

SC Johnson (M) Sdn Bhd continues to lead home care

Scents continue to be the key focus of new product development

Moderate growth is expected over the forecast period

MARKET INDICATORS

Table 8 Households 2012-2017

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2012-2017
Table 10 Sales of Home Care by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Home Care: % Value 2013-2017
Table 12 LBN Brand Shares of Home Care: % Value 2014-2017
Table 13 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 14 Distribution of Home Care by Format: % Value 2012-2017
Table 15 Distribution of Home Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Home Care by Category: Value 2017-2022
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Dishwashing in Malaysia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Change of healthier lifestyles to encourage eating in

Low pressing need for dishwashers hinders growth for automatic dishwashing

COMPETITIVE LANDSCAPE

Key players focus on specific properties to compete in fragmented category

Colgate-Palmolive retains its leading position

Samples

Overview

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Table of Contents

Dishwashing in Malaysia - Category analysis

HEADLINES

PROSPECTS

Change of healthier lifestyles to encourage eating in

Low pressing need for dishwashers hinders growth for automatic dishwashing

COMPETITIVE LANDSCAPE

Key players focus on specific properties to compete in fragmented category

Colgate-Palmolive retains its leading position

CATEGORY INDICATORS

CATEGORY DATA

Home Care in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Home care records moderate growth in 2017

Consumers seek value for money in home care

SC Johnson (M) Sdn Bhd continues to lead home care

Scents continue to be the key focus of new product development

Moderate growth is expected over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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