Retail price points are expected to continue rising across dishwashing, at least in the early part of the forecast period. This is likely to be driven by inflation in production costs (eg energy, material sourcing, labour, logistics, supply chain constraints) which players will be forced to pass on to the consumer.
While price is likely to play a major role in the purchasing decision for dishwashing products, innovation is expected to continue focusing on sustainability as part of the longer term strategies of companies. However, given the economic context, players could look to reposition their sustainability efforts as offering energy and cost savings for the consumer, as well as promoting them as being better for the environment.
Households demand thorough hygiene and cleanliness, especially since the pandemic, but many people also want to minimise the time spent completing cleaning chores. Accordingly, product innovations offering improved efficacy will continue to find the favour of households, especially those products which claim to effectively remove stubborn stains.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See All of Our DefinitionsThis report originates from Passport, our Dishwashing research and analysis database.
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