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Learn moreFeb 2019
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The housing market in Poland remained strong in 2018. Aside from initial demand from the general population, the housing market also benefited from both corporate and private investment.
Driven by rising demand for convenience and higher standards of living, more Poles are investing in dishwashers. In 2017, the household penetration of dishwashers reached 32% in urban areas and 31% in rural areas.
Polish consumers are becoming more aware of the importance of using ecological products, with this leading to a growing range of such offerings. One example is the Yope brand, which offers a line of natural and ecological products, which includes a hand dishwashing option.
Grupa Inco, with its Ludwik range, remained the leading player in dishwashing in Poland in 2018, thanks largely to strong brand awareness as a result of a longstanding presence in the marketplace. In addition, the brand benefits from its local origins as well as being seen as offering decent quality.
Private label products are becoming more attractive for consumers thanks to a growing range of products and a good price/quality ratio. As many consumers are choosing to shop more frequently in discounters, sales are being driven by the convenience of purchasing all one’s grocery needs in one place.
Thanks to the strong growth of automatic dishwashing, more players and brands are entering the category. These include brands which are well-established in other categories and so can count on existing consumer trust.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Poland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Dishwashing industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.