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Country Report

Dishwashing in

Dishwashing in Poland

14 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Flourishing housing market helps to drive sales

The housing market in Poland remained strong in 2018. Aside from initial demand from the general population, the housing market also benefited from both corporate and private investment.

Growing penetration of dishwashers positively impacts sales of tablets

Driven by rising demand for convenience and higher standards of living, more Poles are investing in dishwashers. In 2017, the household penetration of dishwashers reached 32% in urban areas and 31% in rural areas.

More ecological products are launched

Polish consumers are becoming more aware of the importance of using ecological products, with this leading to a growing range of such offerings. One example is the Yope brand, which offers a line of natural and ecological products, which includes a hand dishwashing option.

COMPETITIVE LANDSCAPE

Grupa Inco remains the leading player in dishwashing

Grupa Inco, with its Ludwik range, remained the leading player in dishwashing in Poland in 2018, thanks largely to strong brand awareness as a result of a longstanding presence in the marketplace. In addition, the brand benefits from its local origins as well as being seen as offering decent quality.

Private label attracting more consumer attention

Private label products are becoming more attractive for consumers thanks to a growing range of products and a good price/quality ratio. As many consumers are choosing to shop more frequently in discounters, sales are being driven by the convenience of purchasing all one’s grocery needs in one place.

New players enter the category

Thanks to the strong growth of automatic dishwashing, more players and brands are entering the category. These include brands which are well-established in other categories and so can count on existing consumer trust.

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Dishwashing Market Sample Report Dishwashing Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in Poland market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dishwashing in Poland?
What are the major brands in Poland?
What is the dishwasher penetration rate in Poland?
What are the key new product launches in the dishwashing products market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Dishwashing in Poland - Category analysis

HEADLINES

PROSPECTS

Flourishing housing market helps to drive sales

Growing penetration of dishwashers positively impacts sales of tablets

More ecological products are launched

COMPETITIVE LANDSCAPE

Grupa Inco remains the leading player in dishwashing

Private label attracting more consumer attention

New players enter the category

CATEGORY INDICATORS

Table 1 Household Possession of Dishwashers 2013-2018

CATEGORY DATA

Table 2 Sales of Dishwashing by Category: Value 2013-2018
Table 3 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 5 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 6 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Home Care in Poland - Industry Overview

EXECUTIVE SUMMARY

Home care continues to record steady growth

Ecological awareness drives consumers towards more natural products

Large international producers dominate sales

New product development focuses on natural ingredients and new scents

Home care expected to record further positive growth over the forecast period

MARKET INDICATORS

Table 8 Households 2013-2018

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2013-2018
Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Care: % Value 2014-2018
Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 14 Distribution of Home Care by Format: % Value 2013-2018
Table 15 Distribution of Home Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Home Care by Category: Value 2018-2023
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Dishwashing in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Flourishing housing market helps to drive sales

Growing penetration of dishwashers positively impacts sales of tablets

More ecological products are launched

COMPETITIVE LANDSCAPE

Grupa Inco remains the leading player in dishwashing

Private label attracting more consumer attention

New players enter the category

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Dishwashing in Poland - Category analysis

HEADLINES

PROSPECTS

Flourishing housing market helps to drive sales

Growing penetration of dishwashers positively impacts sales of tablets

More ecological products are launched

COMPETITIVE LANDSCAPE

Grupa Inco remains the leading player in dishwashing

Private label attracting more consumer attention

New players enter the category

CATEGORY INDICATORS

CATEGORY DATA

Home Care in Poland - Industry Overview

EXECUTIVE SUMMARY

Home care continues to record steady growth

Ecological awareness drives consumers towards more natural products

Large international producers dominate sales

New product development focuses on natural ingredients and new scents

Home care expected to record further positive growth over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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