Dishwashing in Poland

PROSPECTS

Growing penetration of dishwashers positively impacts sales of tablets

Automatic dishwashing tablets recorded the strongest current value growth in dishwashing in 2019. The growth is closely related to the increasing numbers of dishwashers in Polish households.

Additives also benefiting from rising dishwasher possession rate

Dishwashing additives are becoming more popular. With more consumers owning and regularly using dishwasher appliances they are also looking for additional care products such as salts, rinse aids, cleaners or deodorisers.

More ecological products are appearing in dishwashing

Ecological products are increasing their presence in dishwashing, with Polish consumers becoming more aware of the importance of using such green products. Ecological hand dishwashing products are being introduced by both large international producers as well as local brands, such as OnlyEco.

COMPETITIVE LANDSCAPE

Leading player Grupa Inco expanding its presence in automatic dishwashing

Grupa Inco, with its Ludwik range, remained the leading player in dishwashing in Poland in 2019, thanks largely to strong brand awareness as a result of a longstanding presence in the marketplace. The brand also benefits from its local origins as well as being seen as offering acceptable quality levels.

Reckitt Benckiser’s Finish brand continues to lead automatic dishwashing

Finish maintained its leading position in sales of automatic dishwashing products in 2019. The brand is present in all product categories, including the dynamic tablets and additives product areas.

The Jeronimo Martins Biedronka private label records dynamic growth

The Biedronka private label was the fastest-growing product line in automatic dishwashing in 2019. The products offered by the discounter chain are less expensive than branded offerings, but are seen as having a very fair price to quality ratio.

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