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Country Report

Dishwashing in

Dishwashing in Poland

14 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Convenience drives sales

As Poles’ disposable income increases due to the economy performing well and benefit programmes, such as programme 500+, Poles are looking for more everyday convenience. For example, they are switching from hand dishwashing to automatic dishwashing.

Large developments in the housing market positively impact sales

The number of new-built flats is rapidly growing in Poland, particularly in large cities. The Central Statistical Office of Poland (GUS) has revealed that in the first half of 2017, there was strong growth (28%) in the number of new-built flats in comparison with 2016.

Automatic dishwashing tablets is the fastest-growing category

The fastest-growing category in 2017 was automatic dishwashing tablets. Following its decline earlier in the review period, the average unit price rose in 2017.

COMPETITIVE LANDSCAPE

Domestic brand Ludwik leads sales

Grupa Inco’s Ludwik brand led sales in dishwashing in 2017. Ludwik is a dynamic brand that follows consumer trends and regularly introduces new products that are in line with consumers’ changing needs.

Private label grows rapidly

In value sales terms, the fastest-growing products in automatic dishwashing in 2017 were private label ones. Biedronka by Jeronimo Martins Polska SA posted the highest rate followed by Rossmann SDP Sp zoo’s Rossmann.

Dishwashing additives attracts more consumer attention

There is a growing demand for dishwashing additives, with an increasing number of brands present in this product category. In 2017, the largest share of its value sales was held by Finish, followed by Somat and Ludwik.

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Dishwashing Market Sample Report Dishwashing Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in Poland market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dishwashing in Poland?
What are the major brands in Poland?
What is the dishwasher penetration rate in Poland?
What are the key new product launches in the dishwashing products market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Dishwashing in Poland - Category analysis

HEADLINES

PROSPECTS

Convenience drives sales

Large developments in the housing market positively impact sales

Automatic dishwashing tablets is the fastest-growing category

COMPETITIVE LANDSCAPE

Domestic brand Ludwik leads sales

Private label grows rapidly

Dishwashing additives attracts more consumer attention

CATEGORY INDICATORS

Table 1 Household Possession of Dishwashers 2012-2017

CATEGORY DATA

Table 2 Sales of Dishwashing by Category: Value 2012-2017
Table 3 Sales of Dishwashing by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Dishwashing: % Value 2013-2017
Table 5 LBN Brand Shares of Dishwashing: % Value 2014-2017
Table 6 Forecast Sales of Dishwashing by Category: Value 2017-2022
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022

Home Care in Poland - Industry Overview

EXECUTIVE SUMMARY

Steady growth in sales of home care

Economic growth positively impacts sales in home care

Poles become more conscious of ecological aspects and sustainability

Technology and changing consumers needs drive new product development

Continually steady growth is expected over the forecast period

MARKET INDICATORS

Table 8 Households 2012-2017

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2012-2017
Table 10 Sales of Home Care by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Home Care: % Value 2013-2017
Table 12 LBN Brand Shares of Home Care: % Value 2014-2017
Table 13 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 14 Distribution of Home Care by Format: % Value 2012-2017
Table 15 Distribution of Home Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Home Care by Category: Value 2017-2022
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Dishwashing in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Convenience drives sales

Large developments in the housing market positively impact sales

Automatic dishwashing tablets is the fastest-growing category

COMPETITIVE LANDSCAPE

Domestic brand Ludwik leads sales

Private label grows rapidly

Dishwashing additives attracts more consumer attention

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Dishwashing in Poland - Category analysis

HEADLINES

PROSPECTS

Convenience drives sales

Large developments in the housing market positively impact sales

Automatic dishwashing tablets is the fastest-growing category

COMPETITIVE LANDSCAPE

Domestic brand Ludwik leads sales

Private label grows rapidly

Dishwashing additives attracts more consumer attention

CATEGORY INDICATORS

CATEGORY DATA

Home Care in Poland - Industry Overview

EXECUTIVE SUMMARY

Steady growth in sales of home care

Economic growth positively impacts sales in home care

Poles become more conscious of ecological aspects and sustainability

Technology and changing consumers needs drive new product development

Continually steady growth is expected over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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