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Dishwashing in Kenya

February 2021
USD 990
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Dishwashing industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Dishwashing in Kenya report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Dishwashing in Kenya?
  • Which are the leading brands in Dishwashing in Kenya?
  • How are products distributed in Dishwashing in Kenya?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Dishwashing in Kenya - Category analysis



Increasing consumer awareness of health and hygiene drives uptake in demand for dishwashing in 2020
Demand for convenience drives greater share gain for independent small grocers and e-commerce
Local player Canon Chemicals strengthens overall leadership of dishwashing in 2020 but smaller players offering greater affordability also gain ground


Overall stronger demand for dishwashing over the forecast period due to increasing urbanisation and return to greater financial stability
Lower socioeconomic groups turn to making alternative dishwashing products due to decreasing disposable incomes
Health-conscious consumers set to encourage greater product development


Table 1 Household Possession of Dishwashers 2015-2020


Table 2 Sales of Dishwashing by Category: Value 2015-2020 Table 3 Sales of Dishwashing by Category: % Value Growth 2015-2020 Table 4 NBO Company Shares of Dishwashing: % Value 2016-2020 Table 5 LBN Brand Shares of Dishwashing: % Value 2017-2020 Table 6 Forecast Sales of Dishwashing by Category: Value 2020-2025 Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2020-2025

Home Care in Kenya - Industry Overview


COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?


Table 8 Households 2015-2020


Table 9 Sales of Home Care by Category: Value 2015-2020 Table 10 Sales of Home Care by Category: % Value Growth 2015-2020 Table 11 NBO Company Shares of Home Care: % Value 2016-2020 Table 12 LBN Brand Shares of Home Care: % Value 2017-2020 Table 13 Distribution of Home Care by Format: % Value 2015-2020 Table 14 Distribution of Home Care by Format and Category: % Value 2020 Table 15 Forecast Sales of Home Care by Category: Value 2020-2025 Table 16 Forecast Sales of Home Care by Category: % Value Growth 2020-2025





Summary 1 Research Sources

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Dishwashing research and analysis database.


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