Dishwashing is predicted to experience declines in both volume and value sales terms in 2021. This is an effect of reduced demand for much of the category following strong performances in 2020 as an impact of the lockdowns, which forced households to remain at home for prolonged periods of time.
New packaging of automatic dishwashing tablets contains the same number of tablets but is comprised of up to 15% less plastic. Leading automatic dishwashing brand Finish has partnered with Tesco, allowing consumers to bring used packs into stores for recycling at plastic carrier bag recycling points.
Retailer Spar has released a new private label range called Spar Home+ featuring hand dishwashing liquid and automatic dishwashing tablets. This is in response to the surge in demand through convenience stores during the pandemic, as many households were restricted to travelling within their respective neighbourhoods.
Apart from automatic dishwashing tablets, dishwashing is set to continue on its declining trajectory over the forecast period. Whilst some of this decline is attributable to households spending greater time socialising and eating outside of the home post-pandemic, it primarily demonstrates a dividing trend towards consumer preference for automatic dishwashing tablets over other types of automatic dishwashing products and hand dishwashing.
The average unit price of dishwashing in the UK is set to increase from 2023 onwards (in value terms at constant 2021 prices). This is due to pressure on raw material prices and supply chains, which are leading to rising costs for the manufacturing of home care and other FMCG goods.
While there is unlikely to be a significant change in the “green” product formulation landscape over the forecast period, brands are likely to add more sustainable or organic ingredients in greater proportions to their formulations to attract environmentally-conscious consumers. For instance, citrates are considered to be more sustainable, while GLDA has a stronger sustainable profile than MGDA.
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This report originates from Passport, our Dishwashing research and analysis database.
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