Executive Summary

Feb 2019
PROSPECTS
Manufacturers use ethical claims to differentiate offer

Consumers in general have become more aware of environmental issues such as plastic waste and micro plastics in the ocean over the last couple of years. Therefore, a significant share of UK consumers are looking for eco-friendly home care products, both in terms of ingredients and packaging.

Improving convenience is key

Over the forecast period, consumers will increasingly look for products that are more convenient to use than others. In terms of dishwashing, this means dishwashing products must aim to reduce manual human interaction.

Shift towards private label

With inflation rising faster than incomes in the UK, consumers have seen their pockets tightening over the past year, thus driving the success of discounters and their own private label ranges. This is especially true for private label ranges, with current conditions suggesting that sales share is likely to increase over the forecast period.

COMPETITIVE LANDSCAPE
Eco-friendliness an increasingly important differentiator

Private label and leading brands are increasingly focusing on eco-friendliness in a bid to differentiate their offer. However, eco-friendliness can be interpreted in many different ways.

UK championing internet retailing

The UK ranks at the top of Euromonitor’s Digital Consumer Index in Western Europe. Therefore, it comes as no surprise that internet retailing of dishwashing in the UK is higher than in any other Western European country.

Appliance manufacturers catching up with FMCG companies

For years, appliance manufacturers have struggled to keep up with FMCG companies when it comes to consumer behaviour, preferences and interacting with consumers. Appliance manufacturers usually interact with consumers every 10-15 years whenever they buy a new dishwasher, for example, with this purchase usually being an urgent one as it is a replacement in most cases.

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Dishwashing in the United Kingdom

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in United Kingdom market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dishwashing in United Kingdom?
  • What are the major brands in United Kingdom?
  • What is the dishwasher penetration rate in United Kingdom?
  • What are the key new product launches in the dishwashing products market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Dishwashing in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Manufacturers use ethical claims to differentiate offer
Improving convenience is key
Shift towards private label

COMPETITIVE LANDSCAPE

Eco-friendliness an increasingly important differentiator
UK championing internet retailing
Appliance manufacturers catching up with FMCG companies

CATEGORY INDICATORS

Table 1 Household Possession of Dishwashers 2013-2018

CATEGORY DATA

Table 2 Sales of Dishwashing by Category: Value 2013-2018
Table 3 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 5 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 6 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Home Care in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Home care sees growth in 2018
Sustainability, an increasingly visible feature within home care
New and small players continue to expand
Sales boosted by new product developments
Cautiously optimistic outlook for home care

MARKET INDICATORS

Table 8 Households 2013-2018

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2013-2018
Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Care: % Value 2014-2018
Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 14 Distribution of Home Care by Format: % Value 2013-2018
Table 15 Distribution of Home Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Home Care by Category: Value 2018-2023
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources