Consumers in general have become more aware of environmental issues such as plastic waste and micro plastics in the ocean over the last couple of years. Therefore, a significant share of UK consumers are looking for eco-friendly home care products, both in terms of ingredients and packaging.
Over the forecast period, consumers will increasingly look for products that are more convenient to use than others. In terms of dishwashing, this means dishwashing products must aim to reduce manual human interaction.
With inflation rising faster than incomes in the UK, consumers have seen their pockets tightening over the past year, thus driving the success of discounters and their own private label ranges. This is especially true for private label ranges, with current conditions suggesting that sales share is likely to increase over the forecast period.
Private label and leading brands are increasingly focusing on eco-friendliness in a bid to differentiate their offer. However, eco-friendliness can be interpreted in many different ways.
The UK ranks at the top of Euromonitor’s Digital Consumer Index in Western Europe. Therefore, it comes as no surprise that internet retailing of dishwashing in the UK is higher than in any other Western European country.
For years, appliance manufacturers have struggled to keep up with FMCG companies when it comes to consumer behaviour, preferences and interacting with consumers. Appliance manufacturers usually interact with consumers every 10-15 years whenever they buy a new dishwasher, for example, with this purchase usually being an urgent one as it is a replacement in most cases.
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This industry report originates from Passport, our Home Care market research database.