Total dishwashing volume sales look set to remain in negative territory over 2023. This is mainly because Danes will continue to spend more time outside the home as the threat from COVID-19 recedes, though longer-term challenges such as maturity and cannibalisation will also constrain demand.
While the outlook for automatic dishwashing tablets and liquids over the forecast period is broadly favourable, demand in both categories could be tempered by the use of dishwashers with auto-dosing functionality. Such appliances became more widely available in Denmark during the latter part of the review period, and look set to continue gaining popularity as the relevant technology improves and consumers become more aware of the convenience and potential cost-saving benefits they provide.
Aside from the convenience factor, environmental concerns will help to drive demand for automatic dishwashing tablets and liquids over the forecast period, as Danes increasingly recognise that using dishwashers is more water and energy efficient than washing dishes by hand. While this will hamper the expansion of hand dishwashing to some extent, this category is still projected to post steady growth in volume and current value terms due to the fact that these products are considered more suitable for washing cookware and also commonly used for other household cleaning tasks.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of hand and automatic dishwashing products and dishwashing additives.See All of Our Definitions
This report originates from Passport, our Dishwashing research and analysis database.
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