The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreFeb 2021
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With a third of the population of New Zealand living in Auckland, trends influencing the ‘super-city’ invariably influence the category as a whole across the country. As such, a drought which has seen water supply reservoirs drop to below 60% capacity – when they would normally be expected to be at around 85% capacity in mid-July – saw significant water conservation measures being enacted across the city.
A key growth driver for dishwashing in New Zealand during the review period was the high level of new-build housing construction and the influence this had on dishwasher ownership rates in New Zealand. However, the government’s mandatory nationwide lockdown in March/April 2020 shut down the construction industry in New Zealand and has caused a significant delay in construction.
With strong distribution through supermarket channels, Reckitt Benckiser continued to lead dishwashing in New Zealand in 2020, largely due to the strength of its Finish brand. With Finish present across all categories within dishwashing, its strong retail penetration ensured that it remained the leading brand in the category.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in New Zealand with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Dishwashing industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.
The Dishwashing in New Zealand market research report includes:
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.