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Country Report

Dishwashing in

Dishwashing in New Zealand

14 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consistent performance expected

Current value growth in dishwashing in New Zealand in 2017 was in line with the CAGR observed during the review period. Over the forecast period, the category is expected to continue to grow in value terms at constant 2017 prices.

Growing housing stocks are expected to positively influence the category

With New Zealand currently experiencing a property boom – a period of high growth in new housing developments and house sales – the household penetration of dishwashers is expected to continue to increase. Increasing the country’s housing stocks was a key election pledge of both major political parties during the 2017 campaign, and this is expected to lead the number of new houses built to accelerate during the forecast period.

The penetration of “green” brands is expected to increase

Environmental considerations are increasingly influencing consumers’ decision-making across a range of fmcg in New Zealand. As such, it was unsurprising to see environmental considerations influence the 2017 election campaign, particularly with regard to the quality of New Zealand’s waterways.

COMPETITIVE LANDSCAPE

The Finish brand drives the performance of Reckitt Benckiser

Reckitt Benckiser New Zealand continued to strongly lead dishwashing in New Zealand in 2017. The company’s performance was led by its Finish brand, which was the top brand in the category overall, accounting for a dominant value share in automatic dishwashing.

Strong private label presence

The private label value share was stronger in dishwashing than in any other home care category except bleach in 2017. Progressive Enterprises held a strong value share with its Select (mid-priced) and Homebrand (economy) brands in 2017; however, the company is in the midst of introducing its new Essentials brand, a mid-priced brand which will replace these brands.

Local presence felt in dishwashing

The competitive landscape within dishwashing maintained a distinctly local feel in 2017; much more so than was observed in other home care categories in New Zealand. Local player Quantum Pacific was ranked third in dishwashing in 2017, with the company present in the category through its Active brand, which is popular in automatic dishwashing.

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Dishwashing Market Sample Report Dishwashing Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in New Zealand market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dishwashing in New Zealand?
What are the major brands in New Zealand?
What is the dishwasher penetration rate in New Zealand?
What are the key new product launches in the dishwashing products market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Dishwashing in New Zealand - Category analysis

HEADLINES

PROSPECTS

Consistent performance expected

Growing housing stocks are expected to positively influence the category

The penetration of “green” brands is expected to increase

COMPETITIVE LANDSCAPE

The Finish brand drives the performance of Reckitt Benckiser

Strong private label presence

Local presence felt in dishwashing

CATEGORY INDICATORS

Table 1 Household Possession of Dishwashers 2012-2017

CATEGORY DATA

Table 2 Sales of Dishwashing by Category: Value 2012-2017
Table 3 Sales of Dishwashing by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Dishwashing: % Value 2013-2017
Table 5 LBN Brand Shares of Dishwashing: % Value 2014-2017
Table 6 Forecast Sales of Dishwashing by Category: Value 2017-2022
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022

Home Care in New Zealand - Industry Overview

EXECUTIVE SUMMARY

The housing boom drives growth

Progressive Enterprises starts to roll out the Essentials brand

Reckitt Benckiser maintains its lead

Supermarkets continues to dominate

New product development expected to drive growth in the forecast period

MARKET INDICATORS

Table 8 Households 2012-2017

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2012-2017
Table 10 Sales of Home Care by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Home Care: % Value 2013-2017
Table 12 LBN Brand Shares of Home Care: % Value 2014-2017
Table 13 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 14 Distribution of Home Care by Format: % Value 2012-2017
Table 15 Distribution of Home Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Home Care by Category: Value 2017-2022
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Dishwashing in New Zealand

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Consistent performance expected

Growing housing stocks are expected to positively influence the category

The penetration of “green” brands is expected to increase

COMPETITIVE LANDSCAPE

The Finish brand drives the performance of Reckitt Benckiser

Strong private label presence

Local presence felt in dishwashing

Samples

Overview

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Table of Contents

Dishwashing in New Zealand - Category analysis

HEADLINES

PROSPECTS

Consistent performance expected

Growing housing stocks are expected to positively influence the category

The penetration of “green” brands is expected to increase

COMPETITIVE LANDSCAPE

The Finish brand drives the performance of Reckitt Benckiser

Strong private label presence

Local presence felt in dishwashing

CATEGORY INDICATORS

CATEGORY DATA

Home Care in New Zealand - Industry Overview

EXECUTIVE SUMMARY

The housing boom drives growth

Progressive Enterprises starts to roll out the Essentials brand

Reckitt Benckiser maintains its lead

Supermarkets continues to dominate

New product development expected to drive growth in the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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