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Country Report

Dishwashing in

Dishwashing in Serbia

11 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Automatic dishwashing sees positive result, increasing its overall share in 2017

In 2017, automatic dishwashing once again saw a much better performance compared to hand dishwashing. In fact, while hand dishwashing continued to decline in 2017, automatic dishwashing recorded value growth.

Hand dishwashing still dominates sales within the category

Nevertheless, hand dishwashing remained significantly bigger that automatic dishwashing in 2017 with far greater value sales of overall dishwashing. This indicates that, despite the growing number of households that own a dishwasher, the vast majority of consumers still do their dishes manually and, hence, purchase hand dishwashing products regularly.

COMPETITIVE LANDSCAPE

Fairy continues to lead dishwashing in 2017

Despite its somewhat higher unit price compared to most of the competition and also despite the fact that it lost value share throughout the review period, Procter & Gamble with its Fairy brand continued to firmly hold the leading position in 2017. This brand had more than double the value share of second-ranked brand Mer by Henkel.

Private label increases its already high combined value share

Combined value share of private label lines within Serbian dishwashing was fairly significant in 2017, higher than in most other home care categories. All of the three leading retailers in the country – Delhaize Serbia, Mercator - S and Univerexport – as well as Dis had private label lines in dishwashing in 2017.

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Dishwashing Market Sample Report Dishwashing Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in Serbia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dishwashing in Serbia?
What are the major brands in Serbia?
What is the dishwasher penetration rate in Serbia?
What are the key new product launches in the dishwashing products market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Dishwashing in Serbia - Category analysis

HEADLINES

PROSPECTS

Automatic dishwashing sees positive result, increasing its overall share in 2017

Hand dishwashing still dominates sales within the category

COMPETITIVE LANDSCAPE

Fairy continues to lead dishwashing in 2017

Private label increases its already high combined value share

CATEGORY INDICATORS

Table 1 Household Possession of Dishwashers 2012-2017

CATEGORY DATA

Table 2 Sales of Dishwashing by Category: Value 2012-2017
Table 3 Sales of Dishwashing by Category: % Value Growth 2012-2017
Table 4 Forecast Sales of Dishwashing by Category: Value 2017-2022
Table 5 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022

Home Care in Serbia - Industry Overview

EXECUTIVE SUMMARY

Home care sees value growth in 2017, but only in current terms

No major innovations recorded

The largest producers keep losing sales share

Traditional grocery retailers loses ground

Negative performance expected over the forecast period

MARKET INDICATORS

Table 6 Households 2012-2017

MARKET DATA

Table 7 Sales of Home Care by Category: Value 2012-2017
Table 8 Sales of Home Care by Category: % Value Growth 2012-2017
Table 9 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 10 Distribution of Home Care by Format: % Value 2012-2017
Table 11 Distribution of Home Care by Format and Category: % Value 2017
Table 12 Forecast Sales of Home Care by Category: Value 2017-2022
Table 13 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Dishwashing in Serbia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Automatic dishwashing sees positive result, increasing its overall share in 2017

Hand dishwashing still dominates sales within the category

COMPETITIVE LANDSCAPE

Fairy continues to lead dishwashing in 2017

Private label increases its already high combined value share

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Dishwashing in Serbia - Category analysis

HEADLINES

PROSPECTS

Automatic dishwashing sees positive result, increasing its overall share in 2017

Hand dishwashing still dominates sales within the category

COMPETITIVE LANDSCAPE

Fairy continues to lead dishwashing in 2017

Private label increases its already high combined value share

CATEGORY INDICATORS

CATEGORY DATA

Home Care in Serbia - Industry Overview

EXECUTIVE SUMMARY

Home care sees value growth in 2017, but only in current terms

No major innovations recorded

The largest producers keep losing sales share

Traditional grocery retailers loses ground

Negative performance expected over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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