During the forecast period, volume growth in dishwashing is expected to be driven mainly by rising demand for automatic dishwashing. While demand for hand dishwashing is already very mature, there is still considerable room for further growth in sales of automatic dishwashing and this is due to the relatively low household penetration of dishwashers.
As most Serbian households pay close attention to the amount of money they spend on home care, the innate price sensitivity of local consumers is expected to be a influence on sales of dishwashing during the forecast period. The leading brands are likely to increase their use of promotional discounts in a bid to remain affordable and relevant as the attention of consumers falls increasingly on the products and brands that represent the best value for money.
As Serbian consumers are becoming increasingly interested in reducing the environmental impact of the consumer choices, during the forecast period it is inevitable that there will be increasing consumer interest in dishwashing products that are marketed as being ecologically sound. Ecological sustainability is poised to emerge as one of the most important fmcg megatrends in Serbia during the forecast period and this makes it increasingly likely that the leading international players in dishwashing will invest in the development of products and brands that respond to rising ecological awareness.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.See All of Our Definitions
This report originates from Passport, our Dishwashing research and analysis database.
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