Dishwashing value sales are set to continue growing on a low mid-level single-digit basis as average unit prices rise. In addition, as consumers increase their frequency of entertaining guests, this will boost sales as they increase their use of dishwashing products.
Product innovation and sophistication will have a positive impact on value sales across the forecast period. New product launches offering higher levels of convenience, or added value through higher levels of sustainability, are set to drive average unit prices up and increase value sales.
Due to their strong presence, high level of availability and brand recognition, leading brand manufacturers Reckitt Benckiser and Henkel are expected to continue driving future sales in Austria. Being innovation leaders while continuously focusing on emerging and evolving consumer needs and demands supports their ongoing success and builds their high level of consumer awareness and trust.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See All of Our DefinitionsThis report originates from Passport, our Dishwashing research and analysis database.
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