It is expected that the hand dishwashing category will continue to grow during the forecast period, though the expansion is not likely to be as rapid as during the COVID-19 crisis, when people were forced to prepare meals at home more often than usual, or the economic upheavals of 2022. This category is quite popular due to the peculiarities of Azerbaijani cuisine, which contains a large number of fatty dishes that require more concentrated, high-quality detergents.
The consumer base for the automatic dishwashing category will continue to grow during the forecast period as household penetration of automatic dishwashers increases, especially in the capital city and in new buildings. Household penetration of automatic dishwashers is rising, with aggressive promotion from manufacturers including LG and Samsung driving sales.
Established brands are expected to maintain their status as the top sellers in the dishwashing category for the foreseeable future. However, some of these players may see their shares eroded by increasing competition from local rivals and emerging Turkish brands, as well as those companies that are rapidly establishing their supply chains and production processes in connection with geopolitical changes in the world.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See All of Our DefinitionsThis report originates from Passport, our Dishwashing research and analysis database.
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