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Country Report

Dishwashing in

Dishwashing in Egypt

14 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Egyptians switch to buying hand dishwashing for price reasons

Most Egyptian households are price sensitive and selective in their purchasing decisions. In dishwashing, many consumers switched to hand dishwashing to escape the increased prices of automatic dishwashing, and the cost of operating dishwashers with increased electricity prices.

Stronger performance for automatic dishwashing tablets than powders and liquids

Among moderate- and high-income consumers in Egypt, a reasonable number of working women depend on dishwashers rather than hand dishwashing. Despite the fact that dishwashers involve higher costs in terms of electricity and the unit prices of automatic dishwashing products in general, many perceive dishwashers as a way of saving time and effort.

Cheaper products become key

With the increased living costs for most Egyptians, local dishwashing brands in Egypt in general are expected to gain good positions within dishwashing. Consumers will be forced to search for cheaper products regardless of quality or brand name.

COMPETITIVE LANDSCAPE

Henkel PDC Egypt SAE is the leading player

Henkel PDC Egypt SAE led sales of dishwashing in 2017. Henkel PDC Egypt SAE is known for its quality and long standing in Egypt.

Alexandria Detergents & Chemicals Co SAE gains ground in dishwashing

Alexandria Detergents & Chemicals Co SAE gained a good position in dishwashing in Egypt in 2017. The company produces different local dishwashing brands with good quality and reasonable prices and is very successful in distributing and promoting its products throughout the country.

More retailers compete and offer private label products

Egyptian consumers switched to a more modern way of shopping and tended to prefer to go to one place such as supermarkets/hypermarkets offering different products and brands to save time and benefit from offers and in-store promotions. Many retailers offer different private label products with comparatively lower prices.

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Samples

Dishwashing Market Sample Report Dishwashing Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in Egypt market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dishwashing in Egypt?
What are the major brands in Egypt?
What is the dishwasher penetration rate in Egypt?
What are the key new product launches in the dishwashing products market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Dishwashing in Egypt - Category analysis

HEADLINES

PROSPECTS

Egyptians switch to buying hand dishwashing for price reasons

Stronger performance for automatic dishwashing tablets than powders and liquids

Cheaper products become key

COMPETITIVE LANDSCAPE

Henkel PDC Egypt SAE is the leading player

Alexandria Detergents & Chemicals Co SAE gains ground in dishwashing

More retailers compete and offer private label products

CATEGORY INDICATORS

Table 1 Household Possession of Dishwashers 2012-2017

CATEGORY DATA

Table 2 Sales of Dishwashing by Category: Value 2012-2017
Table 3 Sales of Dishwashing by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Dishwashing: % Value 2013-2017
Table 5 LBN Brand Shares of Dishwashing: % Value 2014-2017
Table 6 Forecast Sales of Dishwashing by Category: Value 2017-2022
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022

Home Care in Egypt - Industry Overview

EXECUTIVE SUMMARY

Home care in Egypt recovers after a remarkable shake-up

Consumers in Egypt switch to basic home care products

International players continue to dominate home care in Egypt

New product developments in home care are limited to local brands

Weak growth is expected for home care categories in the forecast period in Egypt

MARKET INDICATORS

Table 8 Households 2012-2017

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2012-2017
Table 10 Sales of Home Care by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Home Care: % Value 2013-2017
Table 12 LBN Brand Shares of Home Care: % Value 2014-2017
Table 13 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 14 Distribution of Home Care by Format: % Value 2012-2017
Table 15 Distribution of Home Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Home Care by Category: Value 2017-2022
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Dishwashing in Egypt

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Egyptians switch to buying hand dishwashing for price reasons

Stronger performance for automatic dishwashing tablets than powders and liquids

Cheaper products become key

COMPETITIVE LANDSCAPE

Henkel PDC Egypt SAE is the leading player

Alexandria Detergents & Chemicals Co SAE gains ground in dishwashing

More retailers compete and offer private label products

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Dishwashing in Egypt - Category analysis

HEADLINES

PROSPECTS

Egyptians switch to buying hand dishwashing for price reasons

Stronger performance for automatic dishwashing tablets than powders and liquids

Cheaper products become key

COMPETITIVE LANDSCAPE

Henkel PDC Egypt SAE is the leading player

Alexandria Detergents & Chemicals Co SAE gains ground in dishwashing

More retailers compete and offer private label products

CATEGORY INDICATORS

CATEGORY DATA

Home Care in Egypt - Industry Overview

EXECUTIVE SUMMARY

Home care in Egypt recovers after a remarkable shake-up

Consumers in Egypt switch to basic home care products

International players continue to dominate home care in Egypt

New product developments in home care are limited to local brands

Weak growth is expected for home care categories in the forecast period in Egypt

MARKET INDICATORS

MARKET DATA

SOURCES

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