Concerns over a probable water shortage are rising alongside growing environmental awareness among producers and the population. As a result, the government is encouraging wiser water use and waste reduction among customers.
The increasing quality of products presented under local brands posed a threat to retail volume and value shares of the leading global brands in hand dishwashing. This may see the owners of the major brands try to lower or limit the average unit price of their hand dishwashing products to stave off the growing threat from local brands offering good price-quality ratios.
Given the convenience, availability of powders and tablets, increased product variety and discounts offered by e-commerce platforms, it is anticipated that retail sales of automatic dishwashing will continue to increase via the online channel. However, retail sales of hand dishwashing through e-commerce are predicted to be modest, with a heavy reliance on the traditional channel of small local grocers.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See All of Our DefinitionsThis report originates from Passport, our Dishwashing research and analysis database.
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