With the rise in disposable income prior to the outbreak of COVID-19, consumers were shifting towards appliances such as dishwashers. As a result, there was a rise in demand for automatic dishwashing detergents.
Consumers shop for dishwashing products where they can buy other household essentials, driven mostly by price and convenience. Supermarkets and hypermarkets therefore old the highest distribution value share in this category.
There is a trend towards dishwashing products containing increasingly skin friendly ingredients, such as vitamin E, aloe vera, glycerine, argan oil and other skin moisturising substances, with protecting ingredients. Strong vendors are continuously innovating their capabilities to meet shifting customer needs.
Demand for dishwashing products is expected to persist even as the country begins to recover from the COVID-19 crisis, and some level of pre-pandemic normality resumes. Automatic dishwashing tablets and liquids are the most active dishwashing categories and are expected to drive the category in coming years.
The subject of sustainability is having an increasing impact on home care, including dishwashing. This has raised questions in terms of process efficiency, energy- and water-saving features, and has led to regulations on dosage and compaction.
One the most significant changes within dishwashing is the shift in terms of both format and formula concentration, primarily towards liquid tablets or pod/unit doses. The switch in a clear indicator of market development and income growth, and the transition has been pushed by manufacturers to offer added-value formats, allowing more flexibility and convenience to consumers.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Dishwashing research and analysis database.
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