Dishwashing in Dominican Republic

2021 DEVELOPMENTS

Demand for dishwashing remains robust in 2021 with more meals eaten at home

During 2021, many Dominicans remained at home for work and school as the government implemented new restrictions related to consumers who were not fully vaccinated. In addition to consumers spending more time within the household and having more time to clean, foodservice establishments across the country were only allowed to serve customers at 50% of capacity for dine-in experiences.

Consumers remain price sensitive, looking for promotions and discounts in 2021

Due to the outbreak of COVID-19 in 2020, price-sensitivity increased in the country, and although many consumers started working again after being unemployed, others are worried about their future financial situation. As such, affordability continued being a focus point in 2021.

Hand dishwashing persists as dishwashing machine possession remains small in 2021

The most dominant form of washing dishes across all socioeconomic groups in the Dominican Republic, is washing dishes by hand. Ownership of automatic dishwashers in the country remains small and is unlikely to change over the forecast period.

PROSPECTS AND OPPORTUNITIES

Dishwashing will continue to benefit from new hygiene routines over the forecast period

Dominican consumers’ interest in health and hygiene continued in 2021, with many keen to keep their home space as clean as possible. This is expected to continue to benefit retail value sales growth in constant terms into 2022.

More households expected to shift to liquid hand dishwashing during the forecast period thanks to its convenience

Although dishwashing is a mature competitive landscape, consumers’ demand for hand dishwashing is set to remain steady in the Dominican Republic, across the forecast period. Dishwashing is dominated by three formats: liquid, cream, and a solid ball format.

International players likely to remain leaders in dishwashing during the forecast period

Colgate-Palmolive DR Inc maintained its leadership of dishwashing in 2021, offering flagship brand Axion. As such, the player is set to keep its leading position over the coming years, with Axion enjoying extensive distribution throughout the country, across both modern and traditional grocery retail channels.