During 2021, many Dominicans remained at home for work and school as the government implemented new restrictions related to consumers who were not fully vaccinated. In addition to consumers spending more time within the household and having more time to clean, foodservice establishments across the country were only allowed to serve customers at 50% of capacity for dine-in experiences.
Due to the outbreak of COVID-19 in 2020, price-sensitivity increased in the country, and although many consumers started working again after being unemployed, others are worried about their future financial situation. As such, affordability continued being a focus point in 2021.
The most dominant form of washing dishes across all socioeconomic groups in the Dominican Republic, is washing dishes by hand. Ownership of automatic dishwashers in the country remains small and is unlikely to change over the forecast period.
Dominican consumers’ interest in health and hygiene continued in 2021, with many keen to keep their home space as clean as possible. This is expected to continue to benefit retail value sales growth in constant terms into 2022.
Although dishwashing is a mature competitive landscape, consumers’ demand for hand dishwashing is set to remain steady in the Dominican Republic, across the forecast period. Dishwashing is dominated by three formats: liquid, cream, and a solid ball format.
Colgate-Palmolive DR Inc maintained its leadership of dishwashing in 2021, offering flagship brand Axion. As such, the player is set to keep its leading position over the coming years, with Axion enjoying extensive distribution throughout the country, across both modern and traditional grocery retail channels.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Dishwashing research and analysis database.
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